{"id":562020,"url":"https://alion.io/job/gumlet-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":95428,"name":"Gumlet","domain":"gumlet.com","url":"https://alion.io/company/gumlet-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8500,"max_usd":22000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"Reddit","optional":false}],"status":"live","first_seen_at":"2026-09-09T06:01:43Z","employer_posted_date":null,"last_verified_at":"2026-09-09T06:01:43Z","board_verified":false,"closed_at":null,"days_open":56,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":56},"description":"Responsibilities:\nPlan, launch, and optimise paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).\nOwn the full paid funnel from impression to signup to activation to paid conversion and improve efficiency at each stage.\nManage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.\nDesign and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.\nPartner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.\nBuild and maintain campaign tracking, attribution, and dashboards; report on performance and translate data into clear next steps.\nImprove conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).\nManage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.\nStay close to the developer and technical-buyer audience to ensure messaging, targeting, and channels actually reach them.\nEvaluate and manage tools, agencies, and vendors where useful.\nRequirements:\n3-5 years of hands-on performance/growth marketing experience, ideally in B2B SaaS or a product-led (PLG) business.\nProven track record managing meaningful paid budgets and hitting CAC, ROAS, and pipeline/signup targets.\nDeep, practical expertise in Google Ads and paid social (Meta and/or LinkedIn); comfort setting up campaigns, structures, and bidding from scratch.\nStrong analytical skills fluent in funnel metrics, attribution, and unit economics; comfortable in GA4 and other tracking tools.\nSolid grasp of tracking and measurement: UTMs, conversion tracking, pixels, server-side events, and attribution challenges.\nA rigorous experimentation mindset: you form hypotheses, test fast, and let data drive decisions.\nStrong creative judgment; able to brief and evaluate ad creative and landing pages that convert.\nClear communicator who can work cross-functionally with product, content, design, and leadership.","description_format":"text","description_chars":2179,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["CDN & Edge Delivery","Photo & Video Editing Software"],"lifecycle":[{"event":"open","at":"2026-09-09T06:01:43Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.549,"p_room":0.35,"age_days":56,"expected_fill_days":25,"reasons":["seen:56","win:tail"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/gumlet-performance-marketing-specialist","json_url":"https://alion.io/job/gumlet-performance-marketing-specialist.json","meta":{"generated_at":"2026-11-04T14:38:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22202,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":95428},"rest":"https://alion.io/mcp/rest/get_company?id=95428"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgumlet-performance-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgumlet-performance-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgumlet-performance-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gumlet-performance-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgumlet-performance-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":562020}},{"tool":"search_jobs","arguments":{"company":"gumlet.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":562020},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}