{"id":3959457,"url":"https://alion.io/job/gushwork-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":2177,"name":"Gushwork","domain":"gushwork.ai","url":"https://alion.io/company/gushwork","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":79,"open_postings":11,"ghost_share":0.273,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":166,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-11-09T07:05:24Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T10:39:24Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Gushwork is building an Agent Operating System for small and mid-sized businesses around the world. It is modern business software where AI agents and humans work together. Business owners and leaders set the goals. They decide what each agent is allowed to do. Then they review the metric each agent delivers.\nWe started with an SEO agent. It owns one metric: organic leads. Once it ranks pages and brings in leads, it reports them back to the customer. We are now expanding into a Paid Ads agent and a Developer agent, each owning a metric the business cares about.\nOur customers sell high-value goods and services and have fewer than 200 employees. Most of them are in industries that are not digitally native: manufacturers, industrial distributors, commercial services. They do not buy AI. They buy outcomes. Our job is to make agents reliable enough that a business owner can trust them with a number.\nWe are a team of about 90 people based in Bengaluru, backed by Lightspeed and SIG. If you want to want to help us build reliable agents that runs real businesses, we're excited to meet you!\nAbout the role:\nOur customers use paid advertising to generate leads and grow their businesses. The Performance Marketing Specialist owns the execution and continuous improvement of these campaigns across Meta and Google.\nYou will work directly with customers to understand their business, translate their objectives into campaign strategies, take campaigns live and continuously improve performance.\nThis is a hands-on, customer-facing role. You are expected to understand the numbers, make decisions, identify opportunities and execute experiments. The focus is on improving campaign outcomes, not simply managing campaigns or reporting performance.\nWhat you'll do:\nOwn customer campaigns end to end, from understanding requirements and setting up accounts to launching and managing campaigns.\n\nUnderstand each customer's business, industry, target audience and objectives to develop relevant campaign strategies.\n\nManage and optimize campaigns across Meta Ads and Google Ads, including budgets, targeting, bidding, audiences and campaign structures.\n\nContinuously monitor campaign performance, identify opportunities and implement optimisations to improve metrics such as CPL, CPA, conversion rates and lead quality.\n\nIdeate and execute experiments across creatives, messaging, ad formats, audiences, targeting and campaign strategies.\n\nExplore different creative approaches and formats, including Reels, videos and variations in messaging, to improve campaign performance.\n\nCommunicate directly with customers, understand their feedback, explain campaign performance and align on optimisation plans.\n\nTake ownership of campaign outcomes and proactively identify issues and opportunities rather than waiting for instructions.\n\nWhat you have:\nMust-haves\nHands-on experience running and managing campaigns on both Meta Ads and Google Ads.\n\nExperience independently setting up, launching, monitoring and optimising campaigns.\n\nStrong analytical skills and the ability to translate campaign data into actionable decisions.\n\nExcellent written and verbal communication skills, particularly in customer-facing situations.\n\nStrong account and stakeholder management skills.\n\nHigh ownership, bias towards execution and the ability to independently drive things to completion.\n\nAbility to understand different industries and customer behaviours and adapt campaign strategies accordingly. There is no single optimisation playbook that works for every business.\n\nGood to have\nMinimum 2 years of genuine hands-on performance marketing experience.\n\nExperience running lead-generation campaigns.\n\nExperience with creative strategy and performance-driven ad experimentation.\n\nPrior experience in a digital marketing agency or managing multiple customer accounts.\n\nFamiliarity with Meta Business Suite, Meta Ads Manager, Google Ads Manager, Google Analytics, Google Tag Manager, Meta Pixel and conversion tracking.\n\nWhy you'll love us:\nYou'll be part of an early team at a fast-growing company, with a lot of impact\nYou'll get to work with really smart and helpful people\nWe constantly adopt the latest technologies and stay close to the latest ai innovations\nOpportunity to influence the direction of the product and engineering culture\nFlexible PTO policy\nUnlimited ai usage\nPlus cool swag, a stocked pantry, and other benefits","description_format":"text","description_chars":4413,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Search Engine Optimization (SEO)","Business Process Outsourcing (BPO)","Digital Marketing","Marketing & Sales AI"],"lifecycle":[{"event":"open","at":"2026-11-09T10:39:24Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":166,"reasons":["conf:1","win:early","comp:junior"],"computed_at":"2026-11-09T11:58:30Z"},"pay":null,"html_url":"https://alion.io/job/gushwork-performance-marketing-manager","json_url":"https://alion.io/job/gushwork-performance-marketing-manager.json","meta":{"generated_at":"2026-11-09T11:58:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14518,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2177},"rest":"https://alion.io/mcp/rest/get_company?id=2177"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgushwork-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgushwork-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgushwork-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gushwork-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgushwork-performance-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3959457}},{"tool":"search_jobs","arguments":{"company":"gushwork.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3959457},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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