{"id":1832432,"url":"https://alion.io/job/gwf-category-manager","title":"Category Manager","company":{"id":2349630,"name":"GWF","domain":"gwf.com.au","url":"https://alion.io/company/gwf-com-au","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Operations","role_family":"Operations","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":110000,"period":"year","method":"role_country_seniority_unknown","sample_n":43},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-30T00:00:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-11T20:37:41Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Lead high-profile categories within Australia's most recognised bakery business\nInfluence retailer strategy and category growth across major customers\nPartner with experienced leaders across Category, Sales, Marketing and Insights\nNorth Ryde based | Hybrid working, 3 days in office\nAt Tip Top, we're passionate about creating everyday moments of goodness. We're looking for a commercially minded Category Manager to lead the category growth agenda across our Bakery Snacks, Bun & Roll and International portfolios.\nReporting to the Head of Category & Shopper, this is an opportunity to influence category strategy, shape retailer conversations and turn shopper and market insights into actions that drive growth for both our customers and our business. You'll work closely with Sales, Marketing, Insights and key retail partners to identify opportunities, unlock category growth and deliver compelling commercial recommendations.\nPurpose of the Role\nLead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performance\nDevelop insight-led strategies and recommendations that deliver growth for both Tip Top and our retail partners\nTranslate shopper, retailer and market data into compelling commercial stories that influence decisions and drive action\nLead customer range reviews, building persuasive recommendations that optimise ranging, distribution and performance\nPartner closely with Sales, Marketing, Shopper Marketing and Insights teams to deliver growth initiatives, innovation launches and joint business objectives\nUtilise Circana, Quantium and retailer data to uncover trends, evaluate performance and identify future opportunities\nSupport innovation and new product launches through forecasting, sizing and commercial evaluation\nBuild trusted relationships with retailer stakeholders and establish yourself as the go-to expert across your portfolios\nMonitor market, shopper and competitor activity to proactively identify emerging trends and growth opportunities\nAbout You\nThe ideal candidate will have:\nExperience in FMCG Category Management, Insights or Category Analytics\nA track record of translating data and shopper insights into commercial recommendations and outcomes\nConfidence leading category reviews, presenting recommendations and influencing decision makers\nStrong analytical capability coupled with the ability to tell a compelling commercial story\nThe ability to operate as the category expert, identifying opportunities and driving action across cross-functional teams\nExperience working with retailer, shopper and market data such as Circana, Quantium or similar platforms\nA naturally curious mindset with a passion for understanding shopper behaviour and category performance\n\nWhy Join Us?\nAt Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pikelets, bagels and pies. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.\nWe take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.\nJoin the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.\nWorking with Tip Top, we offer many benefits including:\nFamily-friendly policies including 14 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave\nRecognition and award programs, including access to our online rewards platform\nHealth and wellbeing programs including access to our 24/7 Employee Assistance Program\nFlexible working options\nAccess to an extensive range of internal trainings and development programs for your career\nFinancial support for approved study pathways, as well as traineeship and apprenticeship programs\nTwo paid volunteer days per year as part of our focus on Community Partnerships\nNovated Leasing Options\nStart the Conversation\nIf this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.\nOur Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to  . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.\nDuring the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.\nAt Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.We encourage applications from people of all ages, nationalities, abilities, and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.\nImportant: We have been alerted to scam emails falsely claiming to represent George Weston Foods. Please note that we will never offer employment without a formal recruitment process, ask for payment, or request sensitive information via external links or unsolicited messages. All official communication will come from verified company channels.","description_format":"text","description_chars":6022,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Growth opportunities","Hybrid work","Parental leave"],"hiring_locations":[{"name":"Australia","iso":"AU","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Consumer Goods","Food & Beverages","Brewing & Beer"],"lifecycle":[{"event":"open","at":"2026-10-04T12:36:31Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.703,"p_room":0.9,"age_days":10,"expected_fill_days":26,"reasons":["conf:12","win:mid"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/gwf-category-manager","json_url":"https://alion.io/job/gwf-category-manager.json","meta":{"generated_at":"2026-10-11T23:12:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13899,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2349630},"rest":"https://alion.io/mcp/rest/get_company?id=2349630"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgwf-category-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgwf-category-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgwf-category-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gwf-category-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgwf-category-manager"}]}