{"id":1233487,"url":"https://alion.io/job/hadrius-product-marketing-lead","title":"Product Marketing Lead","company":{"id":2067,"name":"Hadrius","domain":"hadrius.com","url":"https://alion.io/company/hadrius","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":180000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Stripe","optional":false}],"status":"live","first_seen_at":"2026-09-25T15:42:39Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-19T17:05:19Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.\nWe’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.\nYou’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.\nThis is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.\nYou will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.\nResponsibilities\nFirst week:\nDeeply understand our ICP, product, segment, and competitive landscape\nShadow sales calls to learn how deals are won and lost\nAudit existing messaging, decks, and website, identify gaps and inconsistencies\nBuild initial hypothesis on “why we win” and “where we lose”\nDefine and roll out a clear ICP + segmentation framework\nFirst month:\nEstablish core positioning and messaging across product and segments\nShip a new sales narrative (deck, talk track, key objections)\nBuild battlecards and competitive positioning\nPartner closely with Sales to improve deal conversion and consistency\nDefine baseline metrics across pipeline influence, win rate, and sales velocity\nFirst 3 months & beyond:\nDrive measurable impact on pipeline influenced, win rate, and sales cycle length\nEnsure >80% of deals are using PMM messaging and assets\nOwn all product launches (messaging, enablement, GTM strategy)\nBuild a consistent win/loss feedback loop and feed insights into Product + GTM\nContinuously refine positioning as we expand into new segments and modules\nWhat “Good” Looks Like\nClear ICP and differentiated positioning\nSales, marketing, and product tell the same story\nHigher win rates and faster deal cycles\nStrong understanding of why deals are won/lost\nMessaging directly tied to revenue outcomes\nAbout You\nOperator first: You’ve done the work yourself, not just managed it\n\nRevenue-minded: You think in pipeline, win rate, and velocity\n\nExceptional communicator and storyteller.: You can turn complex products into simple, compelling stories\n\nStrategic + hands-on: You define the narrative and build the assets\n\nGrit: You move fast, iterate, and continuously improve\n\nAll-in: You want to build a category-defining company\n\nQualifications\n5-8 years of experience in B2B SaaS product marketing\nExperience owning positioning + messaging end-to-end\nStrong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)\nExperience with complex, multi-stakeholder sales cycles\nProven track record of influencing pipeline, win rates, and deal velocity\nExperience launching new products or modules\nStrong analytical skills, can translate win/loss insights into GTM strategy\nStrong bonus:\nExperience in fintech, compliance, legal, security, or data\nExperience selling into RIAs, broker-dealers, or financial services\nExperience with multi-product platforms and “platform vs point solution” positioning\nBackground at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)\nBenefits\n401k (100% match up to 6%)\nHealthcare, dental, 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