{"id":3889285,"url":"https://alion.io/job/halcyon-crm-retention-manager-emailsms","title":"CRM / Retention Manager (Email/SMS)","company":{"id":24258,"name":"Halcyon","domain":"halcyon.ai","url":"https://alion.io/company/halcyon-ai","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Prague, Czech Republic"],"countries":["CZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":2000,"max":null,"currency":"USD","period":"month","gross":null,"usd_annual":24000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Iterable","optional":false}],"status":"live","first_seen_at":"2026-11-06T16:50:05Z","employer_posted_date":null,"last_verified_at":"2026-11-06T16:50:05Z","board_verified":false,"closed_at":null,"days_open":3,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":3},"description":"Location: Prague, Czech Republic | On-site\nEmployment: Full-time | B2B Contract\nSalary: $2,000 net/month\nWhat We Offer\nFull-time, office-based position in Prague\n\nWorking schedule: Monday to Friday, 15:00–00:00 (Prague time)\n\nMonthly compensation of $2,000 net\n\nB2B contract\n\nOpportunity to work on an international Sweepstakes project targeting the US market\n\nCollaborative environment with Marketing and Product teams\n\nOpportunity to develop and optimize CRM strategies\n\nAbout the Role\nWe are looking for an experienced CRM / Retention Manager to develop and optimize Email and SMS marketing communications for a growing Sweepstakes platform focused on the US market.\nThe ideal candidate is a proactive, results-driven specialist who can independently create engaging marketing content, build automated customer journeys, segment audiences, and improve customer retention, reactivation, and revenue.\nWhat We're Looking For\n1+ year of experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing\n\nStrong English writing skills (B2+ or higher), with the ability to create content for US audiences\n\nExperience writing engaging marketing emails, SMS messages, subject lines, and CTAs\n\nHands-on experience building automated Email/SMS workflows and customer journeys\n\nStrong understanding of audience segmentation and customer lifecycle management\n\nExperience conducting A/B tests and analyzing campaign performance\n\nFamiliarity with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms\n\nUnderstanding of customer retention, reactivation, engagement, and monetization strategies\n\nAnalytical mindset and ability to translate data into actionable improvements\n\nKnowledge of US Email/SMS marketing regulations (CAN-SPAM, TCPA), or willingness to learn\n\nAbility to work independently, take initiative, and deliver measurable results\n\nKey Responsibilities\nCreate compelling Email and SMS marketing content tailored to US audiences\n\nDevelop automated Welcome, Retention, Reactivation, Win-back, and VIP campaigns\n\nDesign customer communication strategies across different lifecycle stages\n\nSegment audiences based on behavior, engagement, activity, and customer value\n\nCollaborate with Marketing and Product teams to develop promotional offers and engagement strategies\n\nLaunch, manage, and optimize Email/SMS marketing campaigns\n\nConduct A/B testing of messaging, subject lines, CTAs, offers, and delivery times\n\nMonitor key CRM metrics, including Conversion, Retention, Reactivation, and Revenue\n\nAnalyze customer behavior and identify opportunities for improving engagement and retention\n\nMonitor US market trends, competitors, and Sweepstakes industry developments\n\nEnsure marketing communications comply with relevant US regulations and Responsible Gaming principles\n\nJoin Our Team\nIf you have a passion for CRM marketing, understand customer behavior, and know how to turn data into effective communication strategies, we'd love to hear from you.\nApply now and help us build stronger customer relationships in the US market!","description_format":"text","description_chars":3051,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Czech Republic","iso":"CZ","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Endpoint Security","Information 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