{"id":2356266,"url":"https://alion.io/job/haleon-content-manager","title":"Content Manager","company":{"id":452117,"name":"Haleon","domain":"haleon.com","url":"https://alion.io/company/haleon-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":45,"ghost_share":0,"stale_share":0.022,"repost_share":0.022,"time_to_fill_p50_days":14,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11500,"max_usd":29000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2370},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-12T14:50:32Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T00:29:43Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.\nOur trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.\nNow it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.\nJOB PURPOSE\nWe are looking for a highly driven Digital Content & Influencer Marketing Manager who can build brands through compelling content, creator partnerships, and social-first storytelling. The ideal candidate has hands-on experience managing influencer campaigns at scale, creating high-performing digital content, driving social media engagement, and collaborating with media teams to amplify content performance.\nThis role requires a blend of creativity, cultural awareness, analytical thinking, and strong execution skills to deliver measurable business impact across the marketing funnel.\nKEY RESPONSIBILITIES\nInfluencer Marketing\nLead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms.\nBuild and manage a diverse network of creators, influencers, celebrities, and domain experts.\nIdentify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives.\nExecute large-scale influencer campaigns involving macro, micro, nano, and regional creators.\nNegotiate partnerships and manage agency relationships.\nDevelop influencer briefs, content guidelines, and approval workflows.\nMeasure campaign effectiveness through reach, engagement, video views, sentiment, search lift, traffic, and conversions.\nContent Strategy & Creation\nDevelop platform-first content strategies tailored to consumer behavior and business objectives.\nCreate and manage content calendars across social and digital channels.\nDrive production of reels, short-form videos, static creatives, creator collaborations, and branded content.\nTranslate consumer insights, trends, and cultural moments into engaging content ideas.\nEnsure content aligns with brand voice, category regulations, and marketing priorities.\nSocial Media Management\nManage brand presence across social platforms.\nMonitor trends, conversations, and emerging content formats.\nWork closely with community management teams to drive engagement and advocacy.\nTrack social performance and continuously optimize content strategies.\nMedia & Content Amplification\nPartner with media teams to drive content distribution and performance.\nUnderstand paid media fundamentals across Meta, YouTube, Google, and programmatic platforms.\nRecommend content amplification strategies including creator whitelisting, partnership ads, and paid social.\nLeverage media insights to improve content effectiveness and audience targeting.\nAnalytics & Reporting\nEstablish clear KPIs for influencer and content campaigns.\nAnalyze campaign performance and generate actionable insights.\nMonitor competitor activities, creator landscape, and industry trends.\nPresent performance reports and recommendations to key stakeholders.\nWhy you?\nBasic Qualifications\nWe are looking for professionals with these required skills to achieve our goals:\n4-5 years of experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing.\nProven track record of executing influencer campaigns at scale.\nStrong understanding of the Indian creator ecosystem.\nExcellent knowledge of Instagram, YouTube, LinkedIn, and emerging social platforms.\nUnderstanding of social media algorithms, content formats, and platform best practices.\nFamiliarity with paid media and content amplification strategies.\nExperience with social listening and influencer discovery tools.\nStrong storytelling, copywriting, and communication skills.\nProficiency in analytics platforms such as Google Analytics, Meta Business Suite, YouTube Analytics, etc.\nAbility to manage multiple stakeholders, agencies, and projects simultaneously.\nPreferred Qualifications\nIf you have the following characteristics, it would be a plus:\nExperience in FMCG, Consumer Healthcare, Consumer Tech, Beauty, or Lifestyle categories.\nExperience working with influencer marketing platforms and measurement tools.\nFamiliarity with AI-powered content creation tools.\nExposure to performance marketing and commerce-led content.\nBrand /Agency side experience\nIdeal Candidate Profile\nA social-first marketer who understands that great content, the right creators, and smart media amplification work together to drive brand growth. Equally comfortable discussing a reel concept, influencer shortlist, KPI framework, or media optimization plan.\nJob Posting End Date\n2026-11-12Equal Opportunities\nHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. \nDuring the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. \nThe personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.\nAdjustment or Accommodations Request\nIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.\nNote to candidates\nThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). 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