{"id":1751541,"url":"https://alion.io/job/haleon-customer-marketing-coordinator","title":"Customer Marketing Coordinator","company":{"id":452117,"name":"Haleon","domain":"haleon.com","url":"https://alion.io/company/haleon-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":31,"ghost_share":0,"stale_share":0.032,"repost_share":0.065,"time_to_fill_p50_days":18,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Administrative","role_family":"Administrative","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":27000,"max_usd":66000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2188},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-21T02:01:26Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.\nOur trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.\nNow it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.\nEl Customer Marketing Coordinator es el líder estratégico responsable de maximizar el crecimiento rentable y la participación de mercado en el canal de autoservicios, integrando la estrategia de marca, la ejecución impecable en punto de venta y la gestión financiera (GTN). El Customer Marketing Coordinator funge como business partner clave para ventas y áreas comerciales, anticipando tendencias, generando planes de cliente alineados con la visión de la compañía y asegurando que cada iniciativa comercial se traduzca en resultados medibles, sostenibles y escalables.\nPrincipales responsabilidades:\nDefinir la estrategia de ejecución comercial por cliente de autoservicios (Walmart, Soriana, Chedraui, etc.), asegurando alineación con los objetivos de la compañía\nTraducir planes de marketing y category en tácticas adaptadas al canal, garantizando relevancia y diferenciación en el punto de venta\nAsegurar planes anuales de negocio (JBPs) sólidos y alineados con prioridades estratégicas - Administrar y optimizar el uso del presupuesto comercial (descuentos, promociones, trade terms) para maximizar rentabilidad y eficiencia\nMonitorear inversión por cliente y por marca, asegurando rentabilidad y visibilidad mensual de GTN: forecast vs. real, desvíos y oportunidades\nTrabajar de la mano con el equipo de Key Accounts como socio estratégico, asegurando consistencia entre la estrategia de cliente y la ejecución en punto de venta\nProveer insights, herramientas y soporte en negociaciones clave con clientes para fortalecer relaciones y resultados comerciales\nDesarrollar guías de ejecución por cliente, alineadas al modelo de Perfect Store, y coordinar actividades promocionales y planes de visibilidad en tiendas\nMedir el impacto de iniciativas comerciales y recomendar mejoras continuas para escalar resultados\nAnalizar desempeño del canal (sell-in, sell-out, share, margen) y proveer recomendaciones basadas en data para mejorar ejecución y ROI de la inversión\nPreparar reportes ejecutivos para Dirección Comercial y Marketing, asegurando visibilidad clara y oportuna de resultados y aprendizajes\n¿Por qué TÚ?\nTus calificaciones:\nLicenciatura en Administración, Marketing, Economía o afín\nEMBA o MBA o Estudios de Posgrado en áreas afines es deseable\nExperiencia de 6+ años en roles estratégicos en Category Management, Shopper y/o KAM\nExperiencia con manejo de materiales en PDV\nInglés Intermedio/Avanzado\nConocimiento Avanzado de Excel/Office 365.\nConocimiento de SCINTILLA\nConocimiento Avanzado de habilidades comerciales y negociación.\nPensamiento Estratégico y Analítico: Capacidad para pensar estratégicamente, analizar datos comerciales, KPIs financeiros, tendencias del mercado y shopper insights para desarrollar estrategias y iniciativas que impulsen el crecimiento.\nGestión de Stakeholders: Excelentes habilidades de comunicación e interpersonales, con la capacidad de construir y mantener relaciones sólidas con stakeholders internos y externos.\nSólido entendimiento categorias, Trade marketing y ejecución omnicanal.\nCómodo trabajando en entornos de ritmo rápido con agilidad y autonomía en la toma de decisiones.\n¿Sientes que este puede ser tu próximo paso de carrera? ¡Aplica ahora! \nJob Posting End Date\n2026-10-16Equal Opportunities\nHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. \nDuring the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. \nThe personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.\nAdjustment or Accommodations Request\nIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.\nNote to candidates\nThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). 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