{"id":3324542,"url":"https://alion.io/job/haleon-senior-brand-manager","title":"Senior Brand Manager","company":{"id":452117,"name":"Haleon","domain":"haleon.com","url":"https://alion.io/company/haleon-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":47,"ghost_share":0,"stale_share":0.021,"repost_share":0.064,"time_to_fill_p50_days":20,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Rueil-Malmaison, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":64882,"max":89213,"currency":"EUR","period":"year","gross":null,"usd_annual":99768},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T00:00:00Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-29T11:13:55Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.\nOur trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.\nNow it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.\nChez Haleon, nous avons pour ambition d’améliorer la santé au quotidien de milliards de personnes à travers le monde. Portés par des marques de confiance et une forte culture de l’innovation, nous plaçons le consommateur et le patient au cœur de toutes nos décisions.\nDans le cadre du développement de notre portefeuille de marques, nous recherchons un(e) Chef de Produit Senior capable de construire des stratégies de croissance ambitieuses, d’identifier les opportunités de marché et de piloter des activations impactantes sur l’ensemble des canaux.\nEn véritable entrepreneur de votre marque, vous serez responsable de son développement, de sa performance et de son rayonnement, tout en collaborant avec de nombreuses équipes locales et internationales.\nVotre mission\nVous êtes responsable de la définition et de l’exécution de la stratégie marketing de votre marque ou portefeuille de produits.\nGrâce à une excellente compréhension des consommateurs, des professionnels de santé, des tendances de marché et de l’environnement concurrentiel, vous développez des plans d’activation innovants permettant d’accélérer durablement la croissance de vos marques.\nVous êtes un véritable chef d’orchestre, capable de fédérer les équipes autour d’une vision commune et de transformer les opportunités en résultats concrets.\nVos principales responsabilités\nDéfinir et piloter la stratégie de marque\nÉlaborer la stratégie marketing et le plan annuel de votre portefeuille en cohérence avec les objectifs de la catégorie.\nIdentifier les leviers de croissance et recommander des initiatives à forte valeur ajoutée.\nDévelopper des activations différenciantes centrées sur les besoins des consommateurs, des patients et des professionnels de santé.\nAnticiper les évolutions du marché et adapter les stratégies en conséquence.\nAccélérer la performance business\nPiloter le chiffre d’affaires, les parts de marché et les indicateurs de performance de vos marques.\nAnalyser les performances via les panels, études de marché et données consommateurs.\nConstruire des plans d’actions correctifs pour atteindre ou dépasser les objectifs fixés.\nConcevoir et exécuter des plans d’activation omnicanaux\nDévelopper et déployer des campagnes marketing impactantes sur l’ensemble des canaux (Pharmacie, GMS, e-Commerce et Digital).\nGarantir une exécution de qualité dans le respect des délais et des budgets.\nAssurer la cohérence des activations avec les stratégies globales et les standards Haleon.\nContribuer à l’innovation et aux lancements\nParticiper au développement de nouveaux produits et concepts à partir d’insights consommateurs et experts.\nAccompagner les lancements en garantissant l’excellence de l’exécution et la qualité des plans de mise sur le marché.\nCollaborer avec les équipes globales afin d’influencer et d’adapter les initiatives internationales aux besoins locaux.\nDévelopper une forte collaboration transverse\nTravailler en étroite collaboration avec les équipes Marketing, Ventes, Customer & Shopper Marketing, Finance, Affaires Médicales, Réglementaires et Supply.\nAssurer une communication fluide entre les parties prenantes locales et internationales.\nFavoriser le partage des meilleures pratiques et contribuer au développement du « One Haleon Mindset ».\nAgir en ambassadeur des valeurs Haleon\nGarantir le respect des politiques, procédures et standards Haleon.\nVeiller à ce que toutes les activations intègrent les principes de durabilité, d’inclusion et de conformité.\nPromouvoir une culture éthique, responsable et centrée sur le consommateur.\nLe profil que nous recherchons\nExpérience & Formation\nFormation supérieure Bac+5 (École de Commerce, Université ou équivalent).\nMinimum 5 ans d’expérience en Marketing, idéalement dans l’univers des biens de consommation, de la santé grand public, du OTC ou du secteur pharmaceutique.\nUne expérience en Trade Marketing ou en Ventes constitue un véritable atout.\nAnglais courant indispensable.\nCompétences clés\nSolides capacités d’analyse, de synthèse et de recommandation.\nExcellente compréhension des consommateurs, des marchés et des enjeux concurrentiels.\nForte orientation résultats et culture de la performance.\nCapacité à construire une vision stratégique tout en assurant une exécution irréprochable.\nMaîtrise des panels, études de marché et outils d’analyse de données.\nCe qui fera la différence\nEsprit positif, constructif et orienté solutions.\nGoût du challenge et sens du business.\nForte capacité d'organisation et de priorisation.\nEsprit d’initiative et autonomie.\nExcellent relationnel et capacité à influencer sans lien hiérarchique.\nAgilité dans un environnement dynamique et matriciel.\nCuriosité, créativité et passion pour l’innovation.\nPourquoi rejoindre Haleon ?\nRejoindre un leader mondial de la santé grand public.\nParticiper au développement de marques iconiques qui améliorent la vie quotidienne de millions de consommateurs.\nÉvoluer dans un environnement international, collaboratif et innovant.\nAvoir un impact concret sur la croissance du business et sur la santé des consommateurs.\nBénéficier d'opportunités de développement et d’évolution au sein d'un groupe en forte transformation.\nPrêt(e) à construire les marques de demain et à faire grandir des catégories stratégiques ? Rejoignez Haleon et contribuez à façonner l’avenir de la santé du quotidien.\n\nEUR 64,882.00 - EUR 89,213.30\n\nThe salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.\n\nCompensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.Job Posting End Date\n2026-11-22Equal Opportunities\nHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. \nDuring the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. \nThe personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.\nAdjustment or Accommodations Request\nIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.\nNote to candidates\nThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). 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