{"id":1583150,"url":"https://alion.io/job/halma-digital-marketing-specialist","title":"Digital Marketing Specialist","company":{"id":51550,"name":"Halma","domain":"halma.com","url":"https://alion.io/company/halma","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":31,"ghost_share":0,"stale_share":0.581,"repost_share":0,"time_to_fill_p50_days":54,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tucson, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-03-25T00:00:00Z","employer_posted_date":"2026-03-25","last_verified_at":"2026-10-23T20:29:18Z","board_verified":true,"closed_at":null,"days_open":214,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":213},"description":"Help grow a safer, cleaner, healthier future for everyone, every day.\nPosition: Digital Marketing Specialist\nReport To: Marketing Manager\nLocation: In person only-Tucson, Arizona 85743\nSalary: $75-85k annually\nAlicat Scientific is looking for a digital marketing specialist with a strong STEM background who is adept at lead generation through a variety of channels, including email marketing, PPC, SEO, and social media campaigns.\nAlicat manufactures mass flow and pressure instrumentation that is used in a wide range of industries. Our customers use our devices for a vast list of applications, including hydrogen energy research, space programs, vaccine development, and anywhere science is seeking out new answers to the world’s problems. To understand these processes and customers, you should have meaningful experience in a scientific field and a strong passion for science, alongside your marketing background. In this role, you will become a master of distributing content to achieve Alicat’s goals of increasing new customers and cultivating evangelists for our brands. #Alicat\nAlicat is based in Tucson, Arizona and employs more than 200 people around the world, with offices in the Netherlands, India, and China. We are an equal opportunity employer and are proud of our efforts to grow with inclusive and diverse people. This is an in-office position in Tucson, AZ.\nThe Opportunity\nOnboard and jump into reworking our site, pushing your changes out to our international pages. Then get ready to work on our content marketing and PPC campaigns, including AEO initiatives, while helping the marketing team track the success of your SEO and page-conversion efforts.\nIn this role your key responsibilities will be:\nLead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.\nWebsite Optimization: Analyze and optimize website content to increase conversions and improve user experience.\nCoordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.\nAnalytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.\nMarket Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.\nCustomer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.\nWhat you will bring\nWork experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results\nIndustry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing\nTechnical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing\nAnalytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights\nProject management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross-functional international enterprise.\nCommunication expertise: Exceptional written and verbal skills\nCreativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs\nThe Benefits\nProfessional development with 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