{"id":921341,"url":"https://alion.io/job/handoff-retail-designer","title":"Retail Designer","company":{"id":4812,"name":"Handoff","domain":"handoff.com","url":"https://alion.io/company/handoff","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Design","role_family":"Design","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-14T23:16:42Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-01T08:43:03Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"We are a fast-growing consumer products company focused on building culturally relevant, visually distinctive brands designed to stand out across both digital and physical retail environments. Our work spans product development, packaging, merchandising, eCommerce, social, and retail, with a strong emphasis on creating cohesive brand experiences that can scale across multiple products, collections, and channels.\nWe've teamed up with Handoff to bring on a Retail Brand Designer who will own the visual development of brands from initial concept through final retail execution. You'll build complete brand identities, packaging systems, campaign direction, merchandising concepts, and launch assets while partnering closely with Product Development, Marketing, manufacturers, and suppliers. This role is ideal for a designer who combines high-level creative thinking with the technical precision required to bring consumer brands successfully to market.\nRESPONSIBILITIES\nBrand Identity & Visual Systems:\nDevelop complete visual brand identities including logos, typography, color palettes, patterns, icons, graphic elements, and overall visual language.\n\nCreate comprehensive brand concept and guideline decks that communicate the brand world, target consumer, personality, creative strategy, and visual direction.\n\nTranslate initial brand concepts into cohesive 360° visual systems across packaging, retail, digital, social, photography, and marketing.\n\nBuild scalable design systems that remain recognizable across multiple products, SKUs, collections, seasons, and future launches.\n\nPackaging & Retail Design:\nDesign retail-ready packaging from concept through final production artwork, including primary and secondary packaging, labels, inserts, and multi-SKU systems.\n\nDevelop in-store merchandising concepts including PDQs, displays, endcaps, signage, and shelf communication.\n\nCreate product renders, packaging mockups, and visualizations to communicate concepts before physical samples are available.\n\nPrepare production-ready artwork, dielines, print specifications, color references, finishes, and final packaging files in collaboration with manufacturers and suppliers.\n\nRetail Presentation & Execution:\nBuild compelling retailer and internal presentation decks that communicate the brand concept, product, packaging, merchandising strategy, and consumer experience.\n\nPartner closely with Product Development to ensure the product, packaging, and broader brand aesthetic feel cohesive.\n\nMaintain a high level of visual consistency and executional detail from early creative exploration through production and retail launch.\n\nOwn projects independently from research and mood boarding through brand identity, packaging, campaign direction, retail presentation, and final production files.\n\nABOUT YOU\n3+ years of strong experience in brand design, packaging design, retail design, or consumer product branding.\n\nPortfolio demonstrating complete brand systems rather than isolated graphic design pieces.\n\nStrong experience developing visual identities, packaging systems, brand guidelines, and retail-facing creative.\n\nDeep understanding of typography, color, composition, visual hierarchy, and brand storytelling.\n\nStrong knowledge of packaging production, dielines, print specifications, materials, finishes, and production-ready artwork.\n\nAbility to translate high-level creative concepts into commercially viable designs that work on a physical retail shelf.\n\nStrong presentation skills with experience creating polished brand concept, retailer, or internal creative decks.\n\nHighly detail-oriented with the ability to maintain consistency across multiple channels, SKUs, and deliverables.\n\nStrong creative judgment with an understanding of how consumer trends influence branding, packaging, and product presentation.\n\nComfortable owning projects independently from initial brief through final production execution.\n\nStrong collaboration skills when working with Product Development, Marketing, suppliers, manufacturers, and other stakeholders.\n\nNICE TO HAVE\nExperience designing brands or packaging for Gen Z or Gen Alpha audiences.\n\nBackground in beauty, fashion, collectibles, lifestyle, accessories, toys, or other trend-driven consumer categories.\n\nExperience creating packaging and merchandising for mass retail or big-box retail environments.\n\nFamiliarity with PDQs, endcaps, displays, retailer presentations, and other in-store merchandising formats.\n\nExperience developing campaign art direction and directing lifestyle or product photography.\n\nExperience creating 3D product renders, packaging mockups, or realistic retail visualizations.\n\nStrong understanding of emerging trends across culture, fashion, beauty, packaging, retail, and consumer behavior.\n\nExperience working in a fast-moving environment where multiple brands, collections, or launches are developed simultaneously.\n\nWHY YOU’LL LOVE IT\nBuild brands from the ground up: You'll shape complete visual identities rather than executing against an already-established system.\n\nSee your work come to life: Your concepts will become real products, packaging, displays, campaigns, and retail experiences.\n\nWork across the full brand ecosystem: You'll move between identity, packaging, photography, merchandising, social, eCommerce, and retail.\n\nBlend creativity with commercial thinking: You'll create brands that feel culturally relevant while still performing in real-world retail environments.\n\nOwn the creative journey: You'll have meaningful autonomy from early research and mood boarding through production-ready execution.\n\nDesign for scale: You'll help create visual systems that can grow across new products, collections, seasons, and future launches.","description_format":"text","description_chars":5740,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","CMS & Digital Experience Platforms","Design & Prototyping Tools"],"lifecycle":[{"event":"open","at":"2026-09-15T01:28:34Z"}],"liveness":{"score":49,"band":"ok","label":"Likely open","p_open":1,"p_active":0.648,"p_room":0.75,"age_days":16,"expected_fill_days":18,"reasons":["conf:9","win:late"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/handoff-retail-designer","json_url":"https://alion.io/job/handoff-retail-designer.json","meta":{"generated_at":"2026-10-01T13:06:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4685,"day_limit":5000,"remaining_today":315,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}