{"id":519042,"url":"https://alion.io/job/happl-sales-development-representative","title":"Sales Development Representative","company":{"id":6634,"name":"Happl","domain":"happl.com","url":"https://alion.io/company/happl","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":43000,"max_usd":96000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":141},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Dropbox","optional":false},{"name":"LinkedIn","optional":false},{"name":"ChatGPT","optional":true}],"status":"live","first_seen_at":"2026-03-03T13:24:41Z","employer_posted_date":"2026-03-03","last_verified_at":"2026-11-10T09:48:53Z","board_verified":true,"closed_at":null,"days_open":252,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":251},"description":"We’re building the next generation of employee benefits infrastructure.\nAt Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.\nHappl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.\nAbout the role\nThis role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.\nAs a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.\nYou’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.\nThis is a hybrid role based in London, with an expectation of working from the office at least 2-3 days per week.\nWhat you’ll be doing\nOwning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth\n\nIdentifying and engaging ambitious companies ready to modernise their employee benefits\n\nOpening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations\n\nBuilding strategic target account lists and executing thoughtful, high-conviction outreach\n\nCreating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns\n\nPartnering closely with Account Executives to convert opportunities into customers\n\nBecoming an expert in Happl’s product, market, and customer pain points\n\nUsing modern GTM tools, data, and AI to work smarter and maximise impact\n\nFeeding insights back to product and leadership to shape our GTM strategy and positioning\n\nWhat we’re looking for\n2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)\n\nHighly motivated, ambitious, and excited by the opportunity to build something early\n\nConfident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)\n\nCurious, coachable, and eager to learn about sales, startups, and the employee benefits space\n\nOrganised and disciplined, with strong attention to detail and follow-through\n\nComfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)\n\nSelf-starter mentality, with a strong sense of ownership and accountability\n\nAmbition to progress into Account Executive or senior commercial roles as you grow\n\nIf you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.\nWhy join Happl\nHelp shape the future of employee benefits\n\nCompetitive base salary and commission\n\nMeaningful equity in an early stage growing business\n\nFlexible hybrid working from day one\n\nAccess to your own Happl benefits platform\n\nOptional enrolment in Private Health Insurance\n\nOptional enrolment in Dental insurance, including family cover\n\nA flexible Wellbeing budget to spend on whatever wellbeing means to you\n\nLearning & Development (L&D) allowance\n\nPension scheme from day one\n\nRapid career progression in a scaling commercial team\n\nA genuine opportunity to influence how we sell, not just what we sell.\n\nAbout the Interview\nCall 1: 20-min Intro call with Ben (COO & CoS)\n\nCall 2: 30-min deep dive with Keith (CCO)\n\nShort Task\n\nCall 3: 30-min deep dive with Ben T (CEO & Founder)\n\nAdditional Details\nLocation: London, Waterloo\nTeam: GTM\nWorking arrangement: Hybrid (3+ Days in 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