{"id":1123602,"url":"https://alion.io/job/hasbro-sr-creative-director","title":"Sr. Creative Director, Brand Experience, Toys & Games","company":{"id":98193,"name":"Hasbro","domain":"hasbro.com","url":"https://alion.io/company/hasbro","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":100,"open_postings":12,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":58,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":157700,"max":236500,"currency":"USD","period":"year","gross":null,"usd_annual":236500},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-22T19:43:23Z","employer_posted_date":"2026-09-26","last_verified_at":"2026-10-01T09:02:43Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.\nTHE GLOBAL CREATIVE TEAM\nIn a world where every interaction matters, we craft brand experiences that resonate across audiences and channels, fueling a lifetime of play. We turn every touchpoint, physical or digital, into a chance to spark wonder, build desire and drive business outcomes for our portfolio of iconic brands.\nWe operate as one global creative team, united by a shared vision, diverse perspectives and a belief that the best ideas can’t be confined by org charts or geographic borders. Our multi-disciplinary creative teams are driven by unbridled curiosity, bravery and an innate drive to FITFO.\nAbout the role:\nWe are seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of Hasbro’s iconic portfolio of toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. This leader will shape how our brands show up in the world; building distinctive creative platforms and identities that connect with consumers, stand out in culture and drive commercial impact.\nLeading our front-end Brand Experience organization, you will set the creative vision for the portfolio and build the teams, standards and tools needed to bring that vision to life globally. You’ll partner closely with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative Studio to connect brand strategy to execution across every consumer touchpoint. The mandate is simple: build brands that cut through the noise and move with culture.\nA day in the life:\nSet the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally.\nOwn brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression.\nLead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits.\nBuild brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant across audiences and channels.\nChampion consumer and cultural insight as a creative catalyst. Ensure our creative work starts with a deep understanding of the audiences we serve.\nPartner with cross-functional partners to ensure brand vision translates with excellence across packaging, retail, digital, social, licensing and entertainment.\nRaise the creative bar. Establish clear standards for creative excellence and continually challenge our teams and partners to push beyond category conventions and the expected.\nLead, inspire and develop a high-performing brand creative team with a culture of ambition, curiosity, collaboration and accountability.\nInfluence at the highest levels of the organization, advocating for creative vision with senior leaders and bringing stakeholders along through clear, persuasive storytelling.\nShape the future of creative at Hasbro, embracing emerging technology, AI and new modes of storytelling to evolve how we build brands and connect with consumers.\nWhat you'll bring:\n15+ years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments.\nExperience leading multi-brand portfolios and building distinctive brands that live across both commerce and culture.\nA body of work that demonstrates strategic thinking and measurable brand impact, not just great execution.\nDeep expertise in brand building, creative strategy, creative direction, visual and verbal identity and integrated brand systems.\nFluency across channels, with a strong understanding of how brand ideas translate across physical, digital, social, retail, experiential and emerging consumer experiences.\nProven experience building, leading and developing senior creative talent and multidisciplinary teams.\nExceptional ability to influence senior executives and cross-functional partners while protecting the integrity and ambition of the creative vision.\nThe ability to balance big creative ambition with commercial reality, knowing where to push, where to simplify and how to turn strategy into action.\nA strong point of view on culture, consumers, technology and the changing creative landscape, including the opportunities presented by AI and new forms of creative expression.\nExperience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture is a major plus.\nA positive, low-ego leadership style with a bias toward action and a genuine desire to make both the work and the people around you better.\nThe pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.\nPay Range\n$157,700—$236,500 USD\nEmployees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:\nHealth & Wellness\nTime Off to Recharge\nFinancial Well-being\nLife & Family Support\nVolunteer and Community Initiatives\nLearning & Development \nExclusive Perks\nPlease review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.","description_format":"text","description_chars":6000,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","Media & Entertainment","Game Development"],"lifecycle":[{"event":"open","at":"2026-09-22T20:08:25Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":8,"expected_fill_days":58,"reasons":["conf:8","velocity","win:early"],"computed_at":"2026-10-01T05:45:00Z"},"pay":{"stated_usd_annual":236500,"is_top_pay":true},"html_url":"https://alion.io/job/hasbro-sr-creative-director","json_url":"https://alion.io/job/hasbro-sr-creative-director.json","meta":{"generated_at":"2026-10-01T12:49:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4335,"day_limit":5000,"remaining_today":665,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}