{"id":3756227,"url":"https://alion.io/job/hasbro-sr-manager-global-consumer-insights","title":"Sr. Manager, Global Consumer Insights","company":{"id":98193,"name":"Hasbro","domain":"hasbro.com","url":"https://alion.io/company/hasbro","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":96,"open_postings":6,"ghost_share":0,"stale_share":0.167,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Legal","role_family":"Legal","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-07-02T18:14:25Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-05T23:11:12Z","board_verified":true,"closed_at":null,"days_open":126,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":126},"description":"We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.\nJob Overview\nThe Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro’s Global Play and Commercial teams, focusing on the Action Brands, Fashion, and Preschool portfolios, with responsibility for brand and franchise strategies, product innovation, and go-to-market planning. This individual brings wide-ranging and well-developed skills in quantitative and qualitative primary research, secondary data review, project oversight, and a consultative approach. You will take initiative in shaping research priorities, addressing issues, proposing recommendations, and promoting the use of insights with stakeholders.\nWe want someone enthusiastic about Hasbro’s brands and curious about what drives consumer behavior. Joining the Consumer Insights team, you will have the opportunity to represent the consumer’s perspective. You will boldly apply data and insights to support teams in enhancing business decisions that expand our brands and introduce winning products.\nLocation and Work Arrangement\nThis role is based at our Boston, MA, United States office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.\nWhat You'll Do\nAct as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios, guiding brand strategy, product development, forecasting, entertainment planning, and marketing decisions.\nWorking with the Director, prioritize business questions and requests across audience, category, brand, entertainment, product, creative, and commercial needs.\nProactively develop and deliver insights agendas aligned to strategic brand goals, development gates, commercial milestones, and go-to-market planning.\nDevelop and coordinate many custom and standardized research programs, such as foundational consumer learning, audience segmentation, brand tracking, product and package testing, messaging and campaign testing, and purchase journey research. Present findings through research reports and offer strategic advice to brand and creation teams.\nProvide strategic storytelling and presentations that scale up to senior levels, distilling complex consumer findings into clear, compelling narratives that drive confident business decisions.\nChampion the adoption of AI-powered research and insights tools across the insights team. Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and storytelling. Help the team adopt new AI-enabled ways of working.\nModel standards for quality and actionability in research plans and deliverables. Provide guidance and mentorship to junior team members. This role does not have direct people management responsibilities.\nConfidently advocate for the consumer perspective and decisions based on insights. Share a clear, evidence-based point of view with collaborators, even when it challenges conventional thinking or the current direction.\nWhat You'll Bring\nAt least 10 years of relevant experience, or equivalent demonstrated experience, in consumer insights or market research, ideally including several years working with children's or fan products, entertainment, and/or gaming.\nExtensive knowledge in quantitative and qualitative insights techniques, such as segmentation, product testing, volumetrics, creative asset evaluation, and purchase journeys.\nOutstanding skill in crafting engaging stories using data and insights, General Manager (GM)-level presentations.\nExperience translating advanced analytics into insights - e.g., choice modelling, segmentation, driver analysis, price elasticity - with support from vendor partners and Analytics, Insights and Measurements (AIM) peers.\nStrong problem diagnosis and definition skills.\nExcellent prioritization and project oversight capabilities.\nHigh-level analytical and critical thinking skills.\nExcellent interpersonal, written, and verbal communication skills.\nProficiency with Microsoft Office 365 tools and navigating Power BI dashboards.\nPassion for the toys & games category.\nBA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related field.\nWhat Sets You Apart\nAn MBA, other advanced degree, or additional education in consumer insights or analytics; equivalent experience will also be considered.\nWho We Are\nWe’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.\nHasbro About the Company - Hasbro\nWizards of the Coast Who We Are - Wizards of the Coast\nEqual Opportunity\nHasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.\nAccommodations\nIf you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.\nNotice Regarding Hasbro’s use of AI in the Recruitment Process\nWe use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.\nHow it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.\nHuman oversight: Talent Matching supports - but does not replace - human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.\nGreenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.\nThe pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.\nPay Range\n$134,200—$201,300 USD\nEmployees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:\nHealth & Wellness\nTime Off to Recharge\nFinancial Well-being\nLife & Family Support\nVolunteer and Community Initiatives\nLearning & Development \nExclusive Perks\nPlease review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.","description_format":"text","description_chars":7649,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Toys, Games & Puzzles","Game Development","Collectibles & Trading Cards"],"lifecycle":[{"event":"open","at":"2026-11-04T17:02:42Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.701,"p_room":0.28,"age_days":125,"expected_fill_days":55,"reasons":["conf:3","velocity","win:tail","crowd:"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/hasbro-sr-manager-global-consumer-insights","json_url":"https://alion.io/job/hasbro-sr-manager-global-consumer-insights.json","meta":{"generated_at":"2026-11-06T00:45:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1254,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":98193},"rest":"https://alion.io/mcp/rest/get_company?id=98193"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhasbro-sr-manager-global-consumer-insights"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhasbro-sr-manager-global-consumer-insights"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhasbro-sr-manager-global-consumer-insights"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hasbro-sr-manager-global-consumer-insights\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhasbro-sr-manager-global-consumer-insights"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3756227}},{"tool":"search_jobs","arguments":{"company":"hasbro.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3756227},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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