{"id":708862,"url":"https://alion.io/job/haystack-head-of-marketing","title":"Head of Marketing","company":{"id":678650,"name":"Haystack News","domain":"haystack.tv","url":"https://alion.io/company/haystack-4","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"D","score":49,"open_postings":20,"ghost_share":0.85,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Fort Lauderdale, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":119000,"max_usd":222000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2025-10-10T01:20:03Z","employer_posted_date":"2025-10-10","last_verified_at":"2026-11-13T04:33:55Z","board_verified":true,"closed_at":null,"days_open":399,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":399},"description":"About Us\nHaystack News is the leading news streaming platform, connecting 40+ million viewers to local, national, and world news. We’re redefining how people consume news-personalized, free, and on-demand-across mobile, web, and connected TVs. We partner with hundreds of broadcasters and are expanding into premium experiences that combine innovation, trust, and convenience.\nWe’re looking for a Head of Marketing to lead Haystack’s next phase of growth-building awareness, deepening engagement, growing our new subscription business, and shaping our story across platforms.\nAbout the Role\nThis is a high-impact, hands-on leadership role for a creative and analytical marketer who thrives in startup environments. You’ll define and drive Haystack’s marketing strategy across performance, brand, lifecycle, partnerships, and PR. You’ll lead a small but mighty team to develop campaigns that attract new audiences, scale our Premium subscription business, and strengthen loyalty among millions of viewers.\nThis is a player-coach, hands-on role. You’ll own everything from paid acquisition and lifecycle marketing to messaging, creative, and comms. You’ll shape our story, measure what matters, and move fast.\nKey Responsibilities\nMarketing Strategy & Leadership: Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web.\n\nBrand & Consumer Marketing: Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging.\n\nPerformance & Growth Marketing: Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels.\n\nAffiliate & Influencer Programs: Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers.\n\nPublic Relations & Thought Leadership: Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization.\n\nData & Insights: Partner with analytics and product teams to define marketing KPIs, optimize creative performance, and measure LTV across campaigns.\n\nTeam Development: Build and mentor a small, nimble marketing team capable of executing across creative, performance, and comms.\n\nQualifications\n8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC).\n\nProven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity.\n\nStrong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets.\n\nStrong understanding of both brand storytelling and data-driven marketing.\n\nExperience with mobile attribution tools (MMPs) and analytics platforms.\n\nExcellent communication and storytelling skills, with experience pitching and managing press or agencies.\n\nStartup or small-team background highly preferred; thrives in hands-on environments.\n\nWhy Join Haystack\nLead marketing at a top-ranked streaming app transforming how people consume news and information.\n\nBuild and scale the team and playbook from the ground up.\n\nWork with an experienced leadership team that values experimentation, autonomy, and creativity.\n\nBe part of a mission-driven company championing trusted journalism and smarter news consumption.\n\nWho Should NOT Apply\nBig-Company Marketers: If you need large teams, big budgets, agencies on speed dial, or six-month approval cycles to get anything done.\n\nBrand-Only Storytellers: If you focus solely on storytelling without grounding your strategy in metrics, payback periods, and performance insights.\n\nHands-Off: If your default mode is delegation over doing, and you’re not excited to roll up your sleeves.","description_format":"text","description_chars":3909,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Media","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-09-11T04:14:24Z"}],"visa":[],"liveness":{"score":2,"band":"cold","label":"Long shot","p_open":1,"p_active":0.089,"p_room":0.28,"age_days":398,"expected_fill_days":26,"reasons":["conf:1","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/haystack-head-of-marketing","json_url":"https://alion.io/job/haystack-head-of-marketing.json","meta":{"generated_at":"2026-11-13T08:10:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16928,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":678650},"rest":"https://alion.io/mcp/rest/get_company?id=678650"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhaystack-head-of-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhaystack-head-of-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhaystack-head-of-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/haystack-head-of-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhaystack-head-of-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":708862}},{"tool":"search_jobs","arguments":{"company":"haystack.tv","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":708862},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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