{"id":1536840,"url":"https://alion.io/job/hcltech-business-marketing-manager","title":"Business Marketing Manager","company":{"id":225,"name":"HCLTech","domain":"hcltech.com","url":"https://alion.io/company/hcltech","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Anthropic","optional":false},{"name":"Claude Code","optional":false}],"status":"live","first_seen_at":"2026-09-30T19:16:48Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-28T08:26:33Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"Job Summary\nAbout the Role\nWe are hiring a Manager for the Ecosystem motion to manage Anthropic. This is a BU-funded marketing role within the Ecosystem Marketing team, owning both internal and external channels, amplification, and adoption for the Anthropic ecosystem. You will report to the Cluster Head of Ecosystem Marketing (Zulfia) and work closely with the Anthropic BU's India team on a dotted-line basis. MBA preferred, 6+ years experience.\nKey Responsibilities\nLeadership & Direction - work with a team of marketers in India and the US; be the bridge between AI Ecosystem marketing and other corporate marketing functions (brand, digital, web, external/internal communications); liaise with external agencies and partners\nStrategy & Research - develop marketing strategy through research and build hypotheses for marketing-driven value creation for the Anthropic Ecosystem\nMarketing Plan Ownership - create, manage, and execute the marketing plan end-to-end\nStrategic Programs - develop and execute one-of-a-kind marketing programs across business units to scale brand awareness and salience globally\nDigital Marketing - use brand and tech levers to create buzz across digital channels; build and execute a social media strategy that delivers business results\nContent Marketing - deliver a world-class editorial calendar aligned with each brand's top strategic messages using innovative content formats\nBe the full-funnel owner of AI Ecosystem marketing - digital, BTL, direct, strategy, planning, ROI-driven marketing, PR, AR, comms, thought leadership, content, creative, analytics and reporting\nInternal + external amplification and adoption across HCLTech and HCL Software\nSkill Requirements\nQualifications & Experience\nEducational level: MBA\nMinimum 6+ years of experience\nSkills Required\nUnderstand the importance and the nuances of the AI business landscape and the technologies that are in play and upcoming\nKnowledge of AI technologies, LLMs, models, Claude Code, Codex, and the market is a strategic advantage\nExcellent written and verbal skills; ability to tailor content to different audiences and media outlets, and edit content written by others for message and clarity\nAn 'A-level' performer with the drive to innovate and break norms, with a solid thought process and obsession for results / business value\nExcellent analytical skills with a strong sense of structure and logic\nStrong understanding of content marketing principles and how content drives business goals\nDemonstrated experience creating content that effectively integrates copy with visual elements\nStrategic thinker with the ability to plan content initiatives and campaigns\nOther Requirements\nKey Performance Parameters\n01Marketing plan - Anthropic Ecosystem marketing plan created and executing within 45 days\n02Brand awareness - Measurable lift in brand salience across digital channels\n03Lead generation - Content-driven lead generation with tracked pipeline contribution\n04Content calendar - World-class editorial calendar delivered, aligned to strategic messages\n05Amplification - Internal + external amplification campaigns with measurable adoption uptake\n06 Cross-functional bridge - Effective integration between AI Ecosystem and corporate marketing functions","description_format":"text","description_chars":3260,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Consulting & Digital Transformation","IT Outsourcing & Dedicated Teams","Systems Integrators"],"lifecycle":[{"event":"open","at":"2026-09-30T19:16:48Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely open","p_open":1,"p_active":0.823,"p_room":0.55,"age_days":27,"expected_fill_days":27,"reasons":["conf:3","velocity","win:tail","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/hcltech-business-marketing-manager","json_url":"https://alion.io/job/hcltech-business-marketing-manager.json","meta":{"generated_at":"2026-10-28T12:42:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16881,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":225},"rest":"https://alion.io/mcp/rest/get_company?id=225"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhcltech-business-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhcltech-business-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhcltech-business-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hcltech-business-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhcltech-business-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1536840}},{"tool":"search_jobs","arguments":{"company":"hcltech.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1536840},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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