{"id":1323326,"url":"https://alion.io/job/hello-kaleido-director-marketing","title":"Director Marketing","company":{"id":3781871,"name":"Hello Kaleido","domain":"hellokaleido.com","url":"https://alion.io/company/hellokaleido","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Utrecht, Netherlands"],"countries":["NL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":155000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":9},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-09T12:36:10Z","employer_posted_date":"2026-07-09","last_verified_at":"2026-10-27T05:13:46Z","board_verified":true,"closed_at":null,"days_open":109,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":109},"description":"Join ViCentra - Empower Bold Change in MedTech\nLocation: Utrecht\nHybrid\nMaking Every Move Matter\nAt ViCentra, we’re on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people’s lives - not the other way around. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.\nWe believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.\nYour Impact\nAs Marketing Director, EMEA, you'll lead ViCentra's European marketing function across all current and future EMEA markets, driving commercial success for the Kaleido hybrid closed loop insulin patch pump system and its associated digital health ecosystem. You'll build and execute pan-EU marketing strategy, develop a high-performing team of country and functional marketing managers, and ensure brand and commercial consistency across Germany, France, and the Netherlands.\nWith ViCentra actively preparing market entry into Europe you'll be central to the company's growth agenda, shaping how Kaleido reaches new patients and healthcare providers across Europe. This role calls for an exceptional blend of strategic vision, people leadership, and hands-on commercial marketing execution in medical device and digital health.\nWhat You’ll Take On\nIn your role, you will:\nOwn and execute the annual EU marketing strategy for the Kaleido system, aligning market-specific plans across Germany, France, The Netherlands, and pipeline markets.\n\nLead integrated marketing campaigns spanning HCP, patient, and payer audiences, ensuring alignment with global upstream strategy, the product roadmap, and regulatory timelines.\n\nLead, coach, and grow a team of EU marketing managers, recruiting new country leads as part of our market expansion.\n\nSafeguard brand consistency across EU markets, overseeing pan-EU assets, HCP and patient content, digital presence, and ViCentra's presence at key congresses (ATTD, EASD).\n\nProvide strategic direction to country Marketing Managers, ensuring well-resourced local plans and overseeing market entry in new markets.\n\nServe as the senior marketing point of contact for distribution partners (PSADs, Mediq, Spezimed), aligning country activity with Market Access and Sales.\n\nOwn the EU digital marketing strategy, website, SEO/SEA, CRM, email, and social, including a Direct-to-Consumer plan across markets.\n\nTrack EU market and competitive intelligence, turning insights into strategic recommendations for the VP Global Marketing and senior leadership.\n\nOwn and optimise the EU marketing budget, defining and reporting on KPIs for brand awareness, HCP reach, congress ROI, digital engagement, and pipeline contribution.\n\nPartner cross-functionally with Global Marketing, Product Management, Medical Affairs, Regulatory, and Market Access to ensure compliant, evidence-based, launch-ready marketing across the EU.\n\nRequirements\nWhat You Bring\n10+ years of progressive marketing experience in MedTech, medical devices, or digital health, including at least 5 years at senior/director level.\n\nDemonstrated experience leading EU multi-market marketing functions, ideally within insulin pump, AID, CGM, or diabetes care.\n\nProven track record building and developing high-performing marketing teams across multiple countries and cultures.\n\nExperience with new market entry strategy and execution in EU healthcare markets, including reimbursement and distributor commercial models.\n\nDeep understanding of HCP and patient marketing in Type 1 diabetes or a closely adjacent therapeutic area.\n\nStrong digital marketing credentials across CRM, SEO/SEA, social media, email, and data analytics.\n\nBudgetary management experience: planning, tracking, and optimising multi-market marketing spend.\n\nBachelor's degree in business, marketing, or a related field; master's degree preferred.\n\nFluency in English; proficiency in German, French, or Dutch is a strong plus.\n\nWillingness to travel internationally up to 40%.\n\nLife at ViCentra\nWorking at ViCentra means joining a team defined by:\nCourage to create: We experiment, challenge norms, and learn fast.\n\nTrust above all: Integrity, honesty, and openness shape our relationships.\n\nCustomer-first mindset: Every idea is measured by the impact on those we serve.\n\nA drive for excellence: We hold ourselves to the highest standard because lives depend on it.\n\nOur days move fast, fueled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.\nGrow With Purpose\nHarness your talent for a mission that truly matters.\n\nEnjoy creative freedom, supportive teamwork, and room to lead initiatives.\n\nMake a direct impact in people’s lives, today and into the future.\n\nBe surrounded by innovators who challenge and cheer you on.\n\nEvery Journey Starts Somewhere - Make Yours Count Here\nWe believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catch our eye.","description_format":"text","description_chars":5440,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Dutch","level":"Advanced (C1)","optional":false},{"language":"French","level":"Advanced (C1)","optional":false},{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Netherlands","iso":"NL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Health & Medical Electronics","Diabetes Devices"],"lifecycle":[{"event":"open","at":"2026-09-26T23:56:36Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.502,"p_room":0.28,"age_days":109,"expected_fill_days":30,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/hello-kaleido-director-marketing","json_url":"https://alion.io/job/hello-kaleido-director-marketing.json","meta":{"generated_at":"2026-10-27T09:01:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9974,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3781871},"rest":"https://alion.io/mcp/rest/get_company?id=3781871"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhello-kaleido-director-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhello-kaleido-director-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhello-kaleido-director-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hello-kaleido-director-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhello-kaleido-director-marketing"}]}