{"id":3686316,"url":"https://alion.io/job/hellofresh-director-of-engineering-communications","title":"Director of Engineering, Communications","company":{"id":1061,"name":"HelloFresh","domain":"hellofresh.com","url":"https://alion.io/company/hellofresh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":80,"ghost_share":0,"stale_share":0.413,"repost_share":0.088,"time_to_fill_p50_days":41,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false},{"name":"Incident Management","optional":false},{"name":"Machine Learning","optional":false},{"name":"SLI/SLO/SLA","optional":false}],"status":"live","first_seen_at":"2026-11-03T12:03:26Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-06T15:40:28Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"The Communications Tribe\nThe Communications Tribe is part of HelloFresh's Growth Alliance. Our mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across our owned channels: email, push, SMS, in-app and embedded.\nThe problems we are solving:\nHow anyone with a good reason to speak to customers can do it safely and in minutes.\nHow we make sure every customer gets the right message, at the right moment, through the right channel, so that our communication is truly personal.\nHow we move to an autonomous, self-optimising system that continuously learns from every past interaction and gets better with each send.\nHow we make sure we can reach our customers in their preferred channels.\nOur vision is to decentralise how HelloFresh talks to people across the whole relationship with us: prospects, subscribers and those who have left. Setting up and steering communications stops being the job of a small group of specialists and becomes something teams across the business can do safely, on top of tools and an intelligence layer that we build and that learn from every send. That loop reaches beyond CRM, so the customer experience is coherent from the first ad someone sees to the communication that converts and retains them.\nAs Director of Engineering, Communications, you will lead the engineering organisation that makes this real. You will set technical direction, hold the bar for reliability and operational excellence, and partner with Product, Marketing and CRM teams to turn the vision into working systems.\nWhat you'll do\nLead the Communications engineering organisation through a layer of Engineering Leads and Staff Engineers, across Berlin and Warsaw.\nOwn the technical strategy for an autonomous, self-optimising communication system that learns from every interaction, and turn it into reality together with Product, Marketing and CRM teams.\nDrive the move to true personalisation, so that every person we talk to gets the right message, at the right moment, through the right channel.\nBuild platforms that let teams across the business create and steer communications safely and on their own, inside clear guardrails.\nOwn the reliability and operational excellence of every system we run: SLOs, monitoring and alerting, incident management and on-call maturity, so that problems are caught before anyone downstream notices.\nExpand our reach into new channels, from early experiments to scaled solutions, based on how people actually want to hear from us.\nLead our transformation into a GenAI-native engineering organisation, from AI-assisted development to agentic workflows embedded in everyday operations.\nManage, coach and develop Engineering Leads and Staff Engineers, holding them accountable for team health, delivery and engineering standards.\nNavigate organisational change with maturity, keeping teams focused and motivated as priorities evolve.\nWhat you'll bring\nProven leadership at scale. 10+ years in software engineering, with 4+ years managing Engineering Managers or Leads. You have led teams across multiple offices and built trust without daily co-location.\nDeep technical credibility. You can set direction for large-scale backend, data and event-driven systems, and you understand how applied machine learning and automated decisioning behave in production.\nPlatform thinking. A track record of building self-service platforms that enable non-engineers to work safely and quickly, including the governance and guardrails that make that possible.\nAI-native leadership. You have built or scaled AI-native engineering practices and AI-driven products, not just adopted AI tools.\nOperational excellence mindset. Strong grounding in SRE practices: SLOs and SLIs, observability, incident management and on-call culture for systems that directly touch customers.\nCustomer communication or personalisation domain fluency, or a strong aptitude to build it quickly. Experience with CRM, messaging, customer data or personalisation systems, and with measuring impact through experimentation, is a strong plus.\nCross-functional collaboration. You work comfortably with Product, Marketing and CRM teams, and translate business outcomes into engineering priorities and back.\nClear communication across disciplines, from engineers to senior business stakeholders.\n Low ego, high ownership, and a bias toward clarity over complexity.\nNice to have\nExperience taking a newly modernised platform from rollout to stable, self-service operation at scale.\nExperience building or scaling AI agents that make customer-facing decisions, with impact measured against a control group.\nFamiliarity with consent, privacy and deliverability requirements for customer communication across multiple countries.\nA background in subscription, e-commerce or consumer businesses operating in many markets.\nExperience introducing new messaging channels, including conversational ones.\nWhat we offer\nEnjoy a discount on HelloFresh meal kits, delivered straight to your door.\nBuild for the long-term with our company pension scheme (not available for interns/working students).\nBenefit from discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill.\nBalance your work and life with flexible hours, Work From Home/Abroad options, and a home office setup budget.\nReceive childcare support (not available for interns/working students).\nGet a monthly allowance for the Deutschlandticket to support sustainable commuting.\nEmbrace \"Learning Never Stops\" with access to internal trainings and a central L&D budget (remove for interns).\nWork from a modern, comfortable office in Berlin-Kreuzberg and enjoy social events like team outings, Friday beers, and company runs.","description_format":"text","description_chars":5784,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Home 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