{"id":2038513,"url":"https://alion.io/job/hellofresh-nordics-manager-influencer-marketing","title":"Manager, Influencer Marketing","company":{"id":1061,"name":"HelloFresh","domain":"hellofresh.com","url":"https://alion.io/company/hellofresh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":72,"ghost_share":0,"stale_share":0.458,"repost_share":0.042,"time_to_fill_p50_days":41,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":105105,"max":128700,"currency":"USD","period":"year","gross":null,"usd_annual":128700},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false},{"name":"Microsoft Excel","optional":true}],"status":"live","first_seen_at":"2026-06-08T19:11:24Z","employer_posted_date":"2026-10-17","last_verified_at":"2026-10-27T23:14:44Z","board_verified":true,"closed_at":null,"days_open":141,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":140},"description":"Job Description: \nYou will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh.\nOur ideal candidate will be a thought leader and marketing/partnership expert - and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.\nPrimary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio.\nYou will … \nDrive efficient customer acquisition working with our high volume influencer marketing channels.\nDirectly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.\nCreate campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns\nDevelop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.\nCommunicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. \nBe accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.\nArchitect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.\nDevelop meaningful creator relationships that engage audiences with our services and brands\nPut customer front and center and optimize channel UX in partnership with site/product team \nProactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs\nPartner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches. \nProactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity. \nInnovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth. \nExplore new approaches, products, services and expansion opportunities that drive business strategy.\nManage relationship(s) with external agencies as well as direct partners\nEvaluate, negotiate, onboard and proactively manage new / existing partners as needed\nWork cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing \nPartner with Brand Strategy, Creative, and our Social teams to develop influencer led content\nYou are… \nA fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build “win-win” partnerships.\nA marketing expert with “test and learn” experience and strong ability to document and share best practices.\nInnovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.\nData driven. Advising and using data to explain performance and recommend optimizations or strategic changes.\nContinuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively. \nAn efficient project manager with strong written and oral communication skills.\nEgoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.\nYou have… \n5-7 years of relevant professional experience with concrete, consistent results\nExperience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus\nAt least 2+ years of influencer and/or agency management, with experience leading & influencing others\nExperience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly\nBackground in eCommerce and/or subscription business models is a plus\nBackground in food and beverage, subscription or related verticals (cooking, etc) a plus\nStrong business writing skills \nSubstantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).\nA proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers \nFluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus \nHigh school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required\nYou’ll get…\nCompetitive salary, 401k with company match that vests immediately upon participation\nGenerous PTO, including sabbatical, and parental leave of up to 16 weeks\nComprehensive health and wellness benefits with options at $0 monthly, effective first day of employment\nTuition reimbursement for continuing education (upon 2 years of service)\nUp to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) \nAccess to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+\nInclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain\nThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.\nNew York Pay Range\n$105,105—$128,700 USD","description_format":"text","description_chars":6450,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"high_school","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Influencers","Content Creation","Subscription Commerce","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-10-07T17:02:38Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":16,"band":"cold","label":"Long shot","p_open":1,"p_active":0.584,"p_room":0.28,"age_days":140,"expected_fill_days":41,"reasons":["conf:0","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":128700,"is_top_pay":false},"html_url":"https://alion.io/job/hellofresh-nordics-manager-influencer-marketing","json_url":"https://alion.io/job/hellofresh-nordics-manager-influencer-marketing.json","meta":{"generated_at":"2026-10-28T00:48:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":937,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1061},"rest":"https://alion.io/mcp/rest/get_company?id=1061"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhellofresh-nordics-manager-influencer-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhellofresh-nordics-manager-influencer-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhellofresh-nordics-manager-influencer-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hellofresh-nordics-manager-influencer-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhellofresh-nordics-manager-influencer-marketing"}]}