{"id":1753992,"url":"https://alion.io/job/hellofresh-nordics-senior-manager-public-relations","title":"Senior Manager, Public Relations","company":{"id":1061,"name":"HelloFresh","domain":"hellofresh.com","url":"https://alion.io/company/hellofresh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":63,"ghost_share":0,"stale_share":0.444,"repost_share":0.048,"time_to_fill_p50_days":41,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":145000,"max":170000,"currency":"USD","period":"year","gross":null,"usd_annual":170000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-02T21:04:24Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-22T06:42:22Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Senior Manager, Public Relations - Factor\nLocation: Hybrid position to the New York City HelloFresh Headquarters\nAbout Factor\nAt Factor, we’re on a mission to make real food the new standard for how the world eats.\nWe believe convenience should never come at the expense of quality. That’s why every Factor meal is chef-crafted with premium ingredients, thoughtfully prepared in our kitchens, and ready to enjoy in just two minutes.\nAs one of the dominant food brands in America, we’re redefining convenient eating through better ingredients, better nutrition, and a brand that’s challenging the status quo. From partnerships with Serena Williams and Hyrox to premium ingredient innovation and breakthrough creative, we’re building a modern food brand at the intersection of food, wellness, fitness, and culture.\nWe’re looking for a Senior Manager of Public Relations who can help make Factor impossible to ignore.\nThe Opportunity\nThis isn’t a traditional PR role.\nWe’re looking for someone who knows how to create buzz, earn attention, and get people talking -not just secure coverage.\nAs Senior Manager, Public Relations, you’ll help shape how consumers, media, creators, and industry leaders experience Factor. You’ll develop ideas and communications strategies built to travel across earned media, social, creators, partnerships, and culture.\nYou’ll bring a social-first mindset to PR: identifying the stories, moments, conversations, talent, and creative ideas that can break through in feeds first and then expand into broader earned attention.\nYou’ll own day-to-day public relations strategy, lead our agency partner, launch innovative products, amplify major brand partnerships, and find unexpected ways to put Factor into the cultural conversation.\nThe goal is simple: create more moments people notice, share, talk about, and remember.\nWorking across Brand Marketing, Creative, Organic Social, Growth, Culinary, Nutrition, Commercial, Legal, and Corporate Communications, you’ll play a critical role in building one of the most relevant and talked-about food brands in America.\nWhat You’ll Do\nCreate Buzz & Cultural Relevance\nDevelop ideas designed to generate conversation, earned attention, social sharing, and cultural relevance.\nIdentify emerging trends, conversations, memes, creators, events, and cultural moments Factor can credibly participate in.\nCreate proactive PR moments rather than relying primarily on traditional announcements and press releases.\nPartner with Creative and Organic Social to develop ideas that can live across earned, owned, creator, and social channels.\nContinuously ask: What would make people actually talk about this?\nFind unexpected ways to put Factor into conversations happening across food, wellness, fitness, sports, and culture.\nLead With a Social-First Mindset\nApproach communications through the lens of how stories will travel across social platforms, creators, media, and culture.\nWork closely with Organic Social to identify real-time opportunities and turn cultural conversations into brand moments.\nHelp develop PR ideas with strong visual, video, creator, and social storytelling potential.\nIdentify opportunities for executives, chefs, nutrition experts, athletes, partners, and other brand voices to show up credibly in social conversations.\nThink beyond the headline to how every major PR moment can generate content, conversation, and amplification.\nDevelop Brand Communications Strategy\nDevelop and execute integrated communications strategies aligned with Factor’s business and brand priorities.\nCreate compelling narratives that reinforce Factor’s leadership in real food, nutrition, and convenient healthy eating.\nBuild annual and seasonal communications plans supporting major marketing campaigns, product launches, partnerships, cultural moments, and business milestones.\nIdentify proactive storytelling opportunities that earn attention beyond traditional product announcements.\nEnsure PR, social, creators, partnerships, and brand storytelling work together as one connected system.\nDrive Earned Media\nBuild and maintain strong relationships with national business, consumer, lifestyle, food, health, wellness, fitness, and marketing media.\nDevelop distinctive, timely media angles that generate high-quality earned coverage.\nBuild stories editors and journalists genuinely want to cover-not simply stories we want to tell.\nWrite press releases, media pitches, briefing documents, talking points, FAQs, and other communications materials.\nManage inbound media inquiries and coordinate interview opportunities.\nPursue quality, relevance, and conversation-not impressions for impressions’ sake.\nLead Product & Innovation Communications\nDevelop breakthrough communications strategies for menu innovations, seasonal launches, premium ingredients, and new product initiatives.\nTranslate sourcing, culinary craftsmanship, nutrition expertise, and product innovation into stories consumers, creators, and media care about.\nFind the provocative insight, cultural tension, or creative idea that can turn a product launch into a broader brand moment.\nPartner closely with Culinary, Nutrition, Product Marketing, Brand, Social, and Creative teams to identify newsworthy moments throughout the year.\nAmplify Brand Partnerships & Activations\nLead communications planning for strategic partnerships, sponsorships, talent, and major brand moments.\nMaximize earned and social conversation surrounding athlete partnerships, experiential activations, and integrated marketing campaigns.\nDevelop creative ideas that extend partnerships beyond traditional announcements and sponsorship visibility.\nCollaborate with talent, creators, internal teams, and agency partners to create moments with the potential to break through culturally.\nEnsure every major partnership has an amplification strategy across earned media, social, creators, and content.\nElevate Executive Visibility\nPartner with senior leaders to build distinctive thought leadership platforms.\nIdentify media interviews, awards, podcasts, social platforms, and executive profile opportunities.\nDevelop clear points of view that executives can credibly own.\nCreate messaging, briefing materials, talking points, and interview preparation.\nHelp position Factor leaders as provocative, credible voices across food, nutrition, wellness, culture, and marketing.\nLead the PR Agency\nLead the day-to-day relationship with Factor’s public relations agency.\nSet a high bar for creativity, proactivity, speed, and cultural awareness.\nEstablish priorities, objectives, budgets, timelines, and performance expectations.\nPush agency partners to bring proactive ideas-not simply execute briefs.\nHold partners accountable for generating meaningful attention, conversation, and business impact-not simply media impressions.\nBuild an always-on pipeline of stories, cultural opportunities, and breakthrough ideas.\nProtect & Strengthen the Brand\nMonitor brand sentiment, media conversations, and social dialogue to identify reputational risks and opportunities.\nHelp ensure consistent messaging across all external communications.\nMove quickly and thoughtfully when conversations around the brand change.\nWhat You’ll Bring\nBachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.\n6-9 years of public relations, brand communications, social, or integrated communications experience.\nExperience working with high-growth consumer brands, preferably within food, CPG, wellness, lifestyle, fitness, sports, or consumer technology.\nA track record of creating ideas or moments that generated meaningful buzz, earned attention, social conversation, or cultural relevance.\nA strong understanding of how PR, social, creators, content, and culture increasingly work together.\nProven success developing integrated communications strategies that generate high-quality earned media.\nStrong media relationships across national consumer, lifestyle, business, and trade outlets.\nExperience managing external agencies and cross-functional stakeholders.\nOutstanding writing, storytelling, presentation, and communication skills.\nStrong creative instincts and an ability to recognize what will-or won’t-break through.\nExceptional project management skills and attention to detail.\nAbility to operate with speed, curiosity, and good judgment in a fast-moving environment.\nExperience working with celebrity talent, athletes, creators, or major partnerships\nExperience creating social-first or culturally driven brand moments.\nPassion for food, nutrition, wellness, fitness, and sports.\nSuccess in This Role\nIn your first year, you’ll:\nMake Factor a more talked-about and culturally relevant brand.\nCreate a consistent pipeline of buzz-worthy ideas and moments that generate earned and social conversation.\nIncrease the quality, consistency, and impact of earned media coverage.\nEstablish a proactive, social-first communications calendar that consistently creates newsworthy moments.\nDeliver standout communications around major brand campaigns, partnerships, product launches, and cultural moments.\nBuild stronger integration across PR, Organic Social, Creative, creators, and partnerships.\nBuild reporting that demonstrates the impact of communications on brand health, awareness, conversation, and business outcomes.\nBecome a trusted strategic and creative partner across Brand Marketing and the broader organization.\nYou’ll get… (do not edit this list)\nCompetitive salary, 401k with company match that vests immediately upon participation\nGenerous PTO and parental leave of up to 16 weeks\nComprehensive health and wellness benefits with options at $0 monthly, effective first day of employment\nTuition reimbursement for continuing education (upon 2 years of service)\nUp to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) \nAccess to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+\nInclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain\nThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.\n#Factor #JD1008 #Public Relations\nNew York Pay Range\n$145,000—$170,000 USD","description_format":"text","description_chars":10541,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Online Groceries","Subscription Commerce","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-10-03T09:56:05Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":79,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.875,"p_room":0.9,"age_days":19,"expected_fill_days":41,"reasons":["conf:2","velocity","win:mid","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":{"stated_usd_annual":170000,"is_top_pay":true},"html_url":"https://alion.io/job/hellofresh-nordics-senior-manager-public-relations","json_url":"https://alion.io/job/hellofresh-nordics-senior-manager-public-relations.json","meta":{"generated_at":"2026-10-22T07:00:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2288,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1061},"rest":"https://alion.io/mcp/rest/get_company?id=1061"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhellofresh-nordics-senior-manager-public-relations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhellofresh-nordics-senior-manager-public-relations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhellofresh-nordics-senior-manager-public-relations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hellofresh-nordics-senior-manager-public-relations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhellofresh-nordics-senior-manager-public-relations"}]}