{"id":3510796,"url":"https://alion.io/job/hellofresh-senior-product-marketing-manager","title":"Senior Product Marketing Manager","company":{"id":1061,"name":"HelloFresh","domain":"hellofresh.com","url":"https://alion.io/company/hellofresh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":89,"open_postings":77,"ghost_share":0,"stale_share":0.442,"repost_share":0.026,"time_to_fill_p50_days":41,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":129000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":17},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-30T04:28:52Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-05T01:06:47Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Job Description\nAs the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity.\nThis role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.\nYou will...\nLead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand.\nOwn the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels.\nDevelop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.\nIntegrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.\nCollaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features.\nPartner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews.\nShape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.\nYou have...\n5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.\nA proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch.\nPractical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.\nStrong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making.\nExceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.\nYou are...\nA natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.\nA proactive, hands-on doer who balances strategic thinking with a passion for flawless execution.\nA collaborative and curious team player who enjoys bringing diverse stakeholders together to deliver shared goals.\nPassionate about food, customer experience, and finding better ways to make HelloFresh better every day.\nWhat you’ll get in return… \nThe chance to have a significant impact in a leading global food technology company\nFlexible working arrangements \nEgoless environment, constant learning with room for personal growth\nFree access to Headspace\nInternal learning & development \nA diverse and vibrant international environment, with offices in 18 countries\nCompany discount - 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