{"id":1121959,"url":"https://alion.io/job/hellokindred-employer-brand-candidate-marketing-lead","title":"Employer Brand & Candidate Marketing Lead","company":{"id":4311,"name":"HelloKindred","domain":"hellokindred.com","url":"https://alion.io/company/hellokindred","size_band":"51-200","is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"contractor","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":243,"max":270,"currency":"GBP","period":"day","gross":null,"usd_annual":90250},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-22T17:43:13Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-23T08:52:45Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Who is HelloKindred?\nHelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.\nOur vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent to flexible opportunities with trusted brands.\n Anticipated Contract End Date/Length: March 24, 2027\nWork Setup: Hybrid (1 day per week in office)\nOur client in the global professional services industry is looking for an Employer Brand & Candidate Marketing Lead to lead UK candidate marketing, reporting directly to the Marketing Director, with a primary focus on early talent, experienced hire and light-touch alumni engagement. The role will shape how the organisation attracts and nurtures talent pipelines across the UK, ensuring the employer brand connects with the right audiences at the right time.\nWhat you will do:\nEarly Talent\nLead the end-to-end marketing strategy for graduate, apprentice, school leaver and intern recruitment campaigns.\nPartner with Early Talent Recruiting to understand hiring forecasts, key audiences and campaign priorities.\nDevelop and deliver compelling multi-channel campaigns across digital, social, campus and events to drive awareness, engagement and conversion.\nManage candidate nurture programmes, including expression of interest forms, newsletters and event follow-ups.\nOversee content creation and storytelling aligned to early talent audience needs, including website landing pages, ambassador content, role-based videos and office spotlights.\nMonitor, report and optimise campaign performance using data-driven insights to enhance application quality and conversion rates.\nSupport location awareness initiatives and inclusive hiring efforts, ensuring campaigns reflect diverse talent needs.\nAct as the main marketing contact for early talent stakeholders, ensuring timely delivery against peak recruitment timelines.\nBrief and oversee internal and external agencies and teams to deliver high-impact campaigns that position the organisation as an employer of choice for early talent candidates.\nExperienced Hire\nDevelop and implement UK-specific candidate marketing campaigns for experienced hire recruitment, aligned with global employer brand priorities.\nPartner with business leaders and recruiting teams to promote priority roles and critical hiring needs.\nManage digital media programmes, including content updates on careers landing pages, role spotlights and targeted outreach.\nBrief and oversee internal creative agencies and teams to deliver high-impact campaigns that position the organisation as an employer of choice for experienced professionals.\nTrack and analyse campaign effectiveness, ensuring continuous improvement and alignment with business goals.\nAlumni\nSupport the alumni programme primarily through a periodic newsletter and ad hoc business requests.\nProvide marketing advice and support for national and regional alumni activities, including events when required.\nGeneral\nAlign local UK employer brand activities with global strategy, ensuring consistent messaging across all candidate segments.\nPartner with Marketing and Communications, Recruiting, Business and HR stakeholders to ensure campaigns reflect the EVP and Employer of Choice initiatives.\nManage delivery timelines, reporting and budget approvals for marketing activity.\nEnsure compliance with talent brand guidelines and leverage approved tools, including SynOps, Headbox and CVENT, for campaign and event execution.\n Hold a Bachelor’s degree or demonstrate equivalent experience.\nBring significant experience in marketing strategy creation and delivery, ideally within a professional services environment.\nDemonstrate proven experience in marketing and communications, ideally with a focus on employer brand or talent attraction.\nPossess a deep understanding of the candidate marketing lifecycle, from awareness through nurture to application.\nDemonstrate strong stakeholder management and collaboration skills across complex organisations.\nApply the ability to craft compelling content tailored to multiple channels and candidate segments.\nBring a data-driven mindset with strong reporting and optimisation capabilities.\nDemonstrate excellent project management and organisational skills, with a track record of delivering to tight deadlines.\nCommunicate confidently and effectively in written and spoken English.\nDemonstrate a flexible, proactive approach and the ability to thrive in a fast-paced, delivery-focused environment.\n All your information will be kept confidential according to EEO guidelines.\nCandidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.\nHelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.\nWe appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.\nHelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.","description_format":"text","description_chars":5460,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-22T19:27:49Z"}],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.542,"p_room":1,"age_days":0,"expected_fill_days":26,"reasons":["conf:10","agency","velocity","win:early"],"computed_at":"2026-09-23T05:45:00Z"},"pay":{"stated_usd_annual":90250,"is_top_pay":false},"html_url":"https://alion.io/job/hellokindred-employer-brand-candidate-marketing-lead","json_url":"https://alion.io/job/hellokindred-employer-brand-candidate-marketing-lead.json","meta":{"generated_at":"2026-09-23T20:31:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}