{"id":1790674,"url":"https://alion.io/job/henkel-brand-manager-efficient-clean","title":"Brand Manager Efficient Clean","company":{"id":14724,"name":"Henkel","domain":"henkel.com","url":"https://alion.io/company/henkel","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Cornerstone","truth_index":{"grade":"A","score":94,"open_postings":664,"ghost_share":0.002,"stale_share":0.221,"repost_share":0.002,"time_to_fill_p50_days":30,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Huixquilucan, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-09T12:00:00Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-13T03:02:34Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":32},"description":"About this Position Serás responsable de desarrollar e implementar la estrategia de marca para el portafolio de Laundry Home Care, impulsando el crecimiento sostenible, la rentabilidad, participación de mercado y posicionamiento de las marcas. La posición tendrá un rol clave en la gestión del portafolio, análisis del desempeño de marca, innovación, lanzamientos y campañas de comunicación, manteniendo un profundo entendimiento del consumidor, mercado y competencia. Trabajará de manera cross-functional con equipos de Ventas, Category Management, Finanzas, Supply Chain, R D, Packaging y Digital Marketing, así como con equipos regionales y globales.\nWhat you´ll do Desarrollar y ejecutar la estrategia de marca, categoría y portafolio, asegurando su alineación con los objetivos comerciales y financieros del negocio. Analizar continuamente el performance de las marcas, monitoreando KPIs como market share, crecimiento, rentabilidad, penetración y desempeño del portafolio. Realizar análisis de mercado, consumidor, categoría y competencia, identificando tendencias, necesidades no cubiertas y nuevas oportunidades de crecimiento.\nGestionar estratégicamente el portafolio de productos, identificando oportunidades de innovación, optimización y expansión. Liderar proyectos de innovación y lanzamientos de nuevos productos, trabajando en conjunto con R D, Supply Chain, Packaging y equipos regionales/globales. Desarrollar y ejecutar campañas de comunicación y activaciones de marca, asegurando una implementación consistente en los diferentes puntos de contacto con el consumidor.\nParticipar en la definición y alineación de planes de medios, incluyendo iniciativas digitales, social media, e-commerce y canales tradicionales. Traducir insights del consumidor y del mercado en estrategias de marca e iniciativas de innovación que fortalezcan la competitividad del portafolio. Desarrollar estrategias de penetración, pricing, placement y activación, en colaboración con los equipos comerciales y de Category Management.\nTrabajar de manera cross-functional con Ventas, Category Management, Finanzas, Supply Chain, R D, Digital Marketing y agencias, asegurando una ejecución efectiva de los planes de marca. Administrar el presupuesto de Marketing, dando seguimiento a la inversión, desempeño financiero y rentabilidad de las iniciativas. Preparar análisis, presentaciones y materiales estratégicos para reuniones internas, equipos regionales/globales y presentaciones con clientes.\nIncorporar criterios de sustentabilidad dentro de las estrategias de innovación, desarrollo de marca y gestión del portafolio","description_format":"text","description_chars":2610,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cleaning & Household Products","Chemical Manufacturing","Hair Care Products","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-03T17:49:24Z"},{"event":"reopen","at":"2026-10-12T00:13:23Z"}],"visa":[],"liveness":{"score":32,"band":"fade","label":"Fading","p_open":1,"p_active":0.589,"p_room":0.55,"age_days":32,"expected_fill_days":30,"reasons":["conf:3","velocity","win:tail","comp:brand"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/henkel-brand-manager-efficient-clean","json_url":"https://alion.io/job/henkel-brand-manager-efficient-clean.json","meta":{"generated_at":"2026-10-13T03:06:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4689,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":14724},"rest":"https://alion.io/mcp/rest/get_company?id=14724"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhenkel-brand-manager-efficient-clean"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhenkel-brand-manager-efficient-clean"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhenkel-brand-manager-efficient-clean"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/henkel-brand-manager-efficient-clean\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhenkel-brand-manager-efficient-clean"}]}