{"id":3192213,"url":"https://alion.io/job/herbalife-creative-director-digital-product","title":"Creative Director, Digital Product","company":{"id":9368,"name":"Herbalife","domain":"herbalife.com","url":"https://alion.io/company/herbalife","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":135000,"max_usd":250000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":538},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-10-24T02:24:57Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-31T09:46:45Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Overview\nTHE ROLE: The Creative Director, Digital Product is a senior creative leader embedded within the Digital Product organization. This role ensures Herbalife’s digital products express the brand with clarity, relevance, and exceptional visual craft-while remaining grounded in product strategy, customer needs, usability, and scalable delivery.\nServing as a key bridge between Marketing and Digital Product, the Creative Director translates approved brand messaging, creative direction, and campaign priorities into compelling product experiences across consumer- and distributor-facing digital channels. The role brings a product-minded creative lens to how digital experiences look, feel, communicate, and evolve.\nUnlike a Creative Director within Marketing, this role does not own enterprise brand strategy, campaign development, advertising creative, or channel marketing plans. Instead, it owns the application and evolution of creative expression within digital products-partnering closely with Marketing and Brand teams to ensure product experiences are both brand-aligned and purpose-built for the customer journey.\nHOW YOU’LL MAKE AN IMPACT:\nProduct Creative Direction & Experience Quality\nEstablish and elevate the visual quality, creative expression, and emotional resonance of Herbalife’s digital products and experiences.\nProvide creative direction for consumer-facing and distributor-facing product experiences, ensuring visual choices support usability, clarity, engagement, and business outcomes.\nConsult on the taste, style, visual hierarchy, imagery, motion, and overall polish of digital product design.\nPartner with Product Design, Product Management, Engineering, Content, and Marketing to turn product strategies and feature requirements into cohesive, high-quality customer experiences.\nIdentify opportunities to introduce creative storytelling, richer visual content, and differentiated experiences into key digital journeys.\nMarketing-to-Product Integration\nAct as a trusted product-side partner to Marketing, Brand, and Creative teams, translating approved messaging and creative platforms into effective digital-product applications.\nHelp ensure that marketing messages, product launches, campaigns, and promotional moments are thoughtfully integrated into relevant digital experiences without compromising customer experience or product usability.\nDevelop creative approaches for communicating product features, releases, benefits, and updates within digital channels.\nCreate visual concepts and narratives that make complex product capabilities easy to understand, engaging, and compelling.\nMaintain strong alignment with enterprise brand standards while advocating for patterns and approaches that are appropriate for interactive product experiences.\nVisual Content Creation & Art Direction\nDevelop visual concepts, creative treatments, presentations, and product storytelling assets to support product initiatives, feature launches, prototypes, and executive communications.\nCreate or direct the creation of photography, illustrations, graphic design, icons, motion concepts, AI-generated imagery, and other visual assets for product mockups and production use.\nPartner with internal and external photographers, designers, agencies, and content creators to deliver visual content that meets product needs and quality standards.\nDefine concepts for physical product photography and visual styling that support digital-product experiences; partner with Brand and Marketing teams to implement and scale approved approaches.\nUse modern creative and AI-enabled tools responsibly to accelerate ideation, visualization, prototyping, and asset development while maintaining quality, originality, and brand integrity.\nCross-Functional Leadership & Design Enablement\nCollaborate with Brand, Marketing, Product Design, UX Research, Content Strategy, Engineering, and Product Management to align creative decisions with customer needs and product roadmaps.\nParticipate in product discovery, concept development, design critiques, and roadmap planning to bring creative perspective into decisions early.\nEstablish practical creative principles, guidelines, and reusable approaches for visual content used across digital products.\nRaise the standard of visual craft across teams through coaching, constructive critique, creative reviews, and hands-on collaboration.\nHelp evolve the product design system and visual language where needed, in partnership with the appropriate design-system and brand stakeholders.\nLead, Develop, and Scale the Product Team\nLead, coach, and develop two Product Managers, setting clear ownership areas, objectives, and growth plans.\nCreate a high-performing, remote-first team culture grounded in trust, accountability, customer insight, product craft, and data-informed decisions.\nEstablish standards and reusable practices that strengthen AI product-management capability across the broader Digital organization.\nSupport hiring, onboarding, performance management, and succession planning as the AI product portfolio and team evolve.\nWhat Success Looks Like\nDigital products consistently deliver a polished, distinctive, and cohesive visual experience that reflects Herbalife’s brand.\nMarketing messages and campaign priorities are integrated into product experiences in ways that feel helpful, relevant, and native to customer journey.\nProduct launches, new capabilities, and updates are communicated through clear and compelling visual storytelling.\nTeams have faster access to high-quality creative concepts, imagery, and visual assets tailored to product needs.\nThe quality bar for visual design, photography, imagery, and content craft rises across Herbalife’s digital portfolio.\nMarketing and Product teams have a productive partnership with clear ownership, fewer handoff gaps, and shared standards for product-facing creative work.\nQualifications\nEXPERIENCE:\n10+ years of progressive creative leadership experience in digital products, digital experiences, e-commerce, consumer technology, or a related field.\nA strong portfolio demonstrating exceptional visual craft across digital products, including art direction, product storytelling, photography or imagery direction, graphic design, and digital experience design.\nDemonstrated ability to translate brand direction and marketing messages into effective product experiences.\nStrong understanding of digital product design, interaction design, responsive design, accessibility, and the practical constraints of designing for production.\nExperience collaborating closely with product managers, UX/UI designers, engineers, marketers, photographers, agencies, and executive stakeholders.\nExcellent communication, storytelling, presentation, and influence skills.\nHigh personal standard for detail, quality, consistency, and execution.\nPREFERRED QUALIFICATIONS:\nExperience in global consumer, e-commerce, membership, wellness, lifestyle, retail, or direct-selling digital experiences.\nExperience directing photography, video, illustration, 3D, motion, or other visual content for digital channels.\nFamiliarity with design systems and scalable component-based product design.\nFluency with modern design and prototyping tools, such as Figma and Adobe Creative Cloud.\nExperience using AI-enabled creative tools for ideation, image generation, content exploration, prototyping, or production workflows.\nExperience working across global markets, languages, and culturally diverse audiences.\nEducation\nBachelor’s degree in Design, Visual Communication, Advertising, Fine Arts, Human-Computer Interaction, or a related field; equivalent practical experience may be considered\nUS Benefits Statement\nHerbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.","description_format":"text","description_chars":8560,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Dietary Supplements"],"lifecycle":[{"event":"open","at":"2026-10-24T02:24:57Z"}],"visa":[],"liveness":{"score":48,"band":"ok","label":"Likely open","p_open":1,"p_active":0.83,"p_room":0.578,"age_days":7,"expected_fill_days":6,"reasons":["conf:3","velocity","win:tail"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/herbalife-creative-director-digital-product","json_url":"https://alion.io/job/herbalife-creative-director-digital-product.json","meta":{"generated_at":"2026-10-31T12:27:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19277,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9368},"rest":"https://alion.io/mcp/rest/get_company?id=9368"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fherbalife-creative-director-digital-product"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fherbalife-creative-director-digital-product"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fherbalife-creative-director-digital-product"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/herbalife-creative-director-digital-product\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fherbalife-creative-director-digital-product"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3192213}},{"tool":"search_jobs","arguments":{"company":"herbalife.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3192213},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}