{"id":3264999,"url":"https://alion.io/job/herodevs-sr-technical-product-marketing-manager","title":"Sr. Technical Product Marketing Manager","company":{"id":455859,"name":"Herodevs","domain":"herodevs.com","url":"https://alion.io/company/herodevs","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":173000,"period":"year","method":"global_role_seniority_cell","sample_n":5512},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"CI/CD","optional":false},{"name":"CVE","optional":false},{"name":"GitHub","optional":false},{"name":"FedRAMP","optional":true},{"name":"SBOM","optional":true},{"name":"SOC 2","optional":true}],"status":"live","first_seen_at":"2026-10-26T07:01:25Z","employer_posted_date":null,"last_verified_at":"2026-10-26T07:01:25Z","board_verified":false,"closed_at":null,"days_open":1,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":1},"description":"About the RoleWe're looking for a Sr. Technical Product Marketing Manager to own go-to-market strategy for our security-focused developer products. This is a high-impact individual contributor role where you'll operate at the intersection of product, sales, marketing, and the developer community—turning deeply technical capabilities into clear, compelling narratives that drive adoption and revenue.\nIf you've spent years living and breathing security developer tools, open source ecosystems, DevSecOps workflows, or security-focused products, and you have the campaign results to back it up, we want to talk.\nWhat You'll DoPositioning, Messaging & Strategy\nDevelop clear, differentiated positioning and messaging for HeroDevs products and services\n\nTranslate complex technical capabilities into customer-centric value propositions\n\nContinuously refine messaging based on market feedback, competitive dynamics, and performance data\n\nGo-To-Market Leadership\nLead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaigns\n\nDefine target segments, ideal customer profiles (ICPs), and channel strategies\n\nPartner with demand generation to execute integrated, multi-channel campaigns\n\nEnsure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communities\n\nCustomer and Market Insights\nBuild and refine customer personas and segmentation strategies\n\nLeverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategy\n\nConduct market and competitive analysis; develop battlecards and win/loss insights\n\nTranslate insights into actionable recommendations for product and leadership teams\n\nSales Enablement\nCreate high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)\n\nEquip sales teams with clear narratives and competitive positioning\n\nPartner closely with sales leadership to align on pipeline priorities and deal strategy\n\nContent & Thought Leadership\nDrive content strategy across the full buyer journey (top to bottom funnel)\n\nPartner with content and brand teams to ensure consistency and quality\n\nContribute to technical thought leadership that strengthens HeroDevs’ market presence\n\nPerformance & Optimization\nDefine KPIs and success metrics for product marketing initiatives\n\nAnalyze campaign and product performance to identify opportunities for improvement\n\nUse data to continuously optimize GTM effectiveness\n\nCross-Functional Leadership\nAct as a central connector across product, sales, marketing, and leadership teams\n\nLead cross-functional initiatives to ensure alignment and execution\n\nInfluence product roadmap decisions through customer and market insights\n\nWhat We're Looking ForExperience\n6+ years of product marketing, including 3+ years in a technical or developer-focused role\n\nProven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)\n\nExperience working within or alongside strong PLG (product-led growth) motions\n\nBackground in open source or developer ecosystems is a strong plus\n\nTechnical Depth\nComfortable engaging with engineers and technical buyers\n\nStrong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security\n\nFamiliarity with open source ecosystems, licensing models, and developer adoption patterns\n\nAbility to translate complex technical features into clear, compelling narratives\n\nMarketing Craft\nStrong positioning and messaging skills with experience scaling across channels\n\nHands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)\n\nData-driven approach to planning, measurement, and iteration\n\nExcellent written communication across formats ( technical content sales materials, and more)\n\nWays of Working\nHigh ownership and self direction—you drive outcomes, not just tasks\n\nStrong cross-functional collaborator with the ability to influence without authority\n\nComfortable operating in ambiguity and moving quickly while maintaining quality\n\nSkilled at building trusted relationships across teams\n\nPreferred Qualifications\nExperience in software supply chain security, SBOM, or open source security\n\nFamiliarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)\n\nExposure to end-of-life software management, dependency patching, or vulnerability remediation\n\nExperience with usage-based or PLG GTM strategies in a developer-focused companies\n\nActive participant in developer or open source communities\n\nWhat Success Looks Like (First 12 Months)\nLaunch a major product or feature with a full GTM motion (positioning, enablement, demand gen, and community activation)\n\nBuilt or significantly evolved the messaging for a core product or audience\n\nDrive measurable pipeline and revenue impact through integrated campaigns\n\nBecome a trusted partner to product and sales, influencing both GTM strategy and roadmap decisions\n\nAt HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.\nOriginally posted on Himalayas","description_format":"text","description_chars":5359,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Security","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-26T08:28:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":35,"reasons":["seen:0","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/herodevs-sr-technical-product-marketing-manager","json_url":"https://alion.io/job/herodevs-sr-technical-product-marketing-manager.json","meta":{"generated_at":"2026-10-28T00:46:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":931,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":455859},"rest":"https://alion.io/mcp/rest/get_company?id=455859"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fherodevs-sr-technical-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fherodevs-sr-technical-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fherodevs-sr-technical-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/herodevs-sr-technical-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fherodevs-sr-technical-product-marketing-manager"}]}