{"id":3643861,"url":"https://alion.io/job/hertz-marketing-data-analytics-engineer","title":"Marketing Data Analytics Engineer","company":{"id":1752887,"name":"Hertz Corporation","domain":"hertz.com","url":"https://alion.io/company/hertz-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":75,"open_postings":15,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Data Science","role_family":"Data Science","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Uxbridge, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Cognos","optional":false},{"name":"Databricks","optional":false},{"name":"GDPR","optional":false},{"name":"GMP","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2025-11-17T08:42:24Z","employer_posted_date":"2025-11-17","last_verified_at":"2026-11-05T10:23:39Z","board_verified":true,"closed_at":null,"days_open":353,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":352},"description":"Design, build from the ground up, and govern the end-to-end marketing data foundation, including tagging, tracking, data pipelines, and modelling, to create a trusted single source of truth across brand direct, paid media, social, and CRM.\nThis role is accountable for establishing greenfield data flows, standards, and operating models, enabling faster, better decision-making through accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS), and scalable insight products (dashboards, attribution, MMM). Act as the primary point of contact for all digital tracking and marketing data issues, ensuring reliability, compliance, and speed across the ecosystem.\nOwn tagging and tracking standards for web/app (GTM, GA4, CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source of truth. Define data pipelines between martech platforms and enterprise solutions (Salesforce, COGNOS, Databricks). Set QA/alerting SLAs, prioritise analytics backlog. Advise on experimentation, attribution and MMM, recommend budget reallocations based on evidence.\nKey Responsibilities:\n Design and build the marketing data foundation from scratch, including tracking architecture, event schemas, identity strategy, and data flows across martech and enterprise platforms.\nTagging and implementation: Deploy and audit events, conversions, and consent, server-side GTM evaluation, manage parameter standards and de-duplication rules\nPlatform integrations: Build robust connectors/APIs for GA4, GMP (CM360/DV360/SA360), Meta and other platforms. Unify with Databricks, COGNOS and Salesforce\nData engineering: Model clean tables/views, implement data quality checks and documentation\nDashboards and reporting: Deliver looker studio and Tableau dashboards, automate recurring reporting, provide training to channel owners\nAttribution and MMM: Deploy open source MMM (Meta Robyn, Google Meridian), design holdouts, support hybrid attribution and incrementality studies\nGovernance and compliance: Ensure GDPR/Consent compliance, maintain audit trails, partner with legal on risk mitigation\nTroubleshooting and enablement: Act as a single point of contact for data/tracking issues, triage quickly, run enablement sessions and documentation\nKey KPIs\nTag coverage rate and accuracy; reduced data discrepancy between platforms and data sources\nPipeline uptime and latency SLAs; time to lag and time to insight reductions\nDashboard adoption and stakeholder satisfaction\nEvidence based budget reallocation % driven by MMM/holdouts; lift from incrementality tests\nCompliance readiness; consent coverage, audit trail completeness\nProfile and Experience:\nEducational Background:\nDegree in Computer Science, Analytics or Data Science\nProfessional Experience:\n6-8 years in analytics/data engineering or marketing analytics engineering roles\nExpertise in GTM/GA4/GMP/Meta tracking; strong SQL, experience with BigQuery or equivalent\nHands on APIs\nProficiency with dashboarding (Looker studio/Tableau) and at least one scripting language (Python or R)\nMMM/Attribution exposure (Robyn, Meridian) and understanding of privacy frameworks (GDPR. Consent mode)\nSkills and competencies\nStructured problem solving, bias to automate and standardise\nClear communicator who can translate between technical and commercial stakeholders\nStrong ownership and prioritisation; able to manage technical backlog and SLAs\nDocumentation discipline; enablement mindset to upskill the wider team\nTools and stack\nBigQuery, Python/R, GA4, CM360/DV360/SA360, Meta\nLooker Studio/Tableau, Serverside GTM, privacy and consent platforms\nSalesforce, COGNOS, Databricks\nHertz is an equal opportunity employer, all applicants must have the legal right to work in the UK (Valid Passport / Relevant Visa).\nWhat You’ll Get:\nUp to 40% off any standard Hertz Rental in a Corporate country\nPaid Time Off\nEmployee Assistance Programme for employees and family","description_format":"text","description_chars":3982,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-02T22:14:02Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Skilled Worker","cap_exempt":false,"checked_at":"2026-11-05T06:29:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":5,"band":"cold","label":"Long shot","p_open":1,"p_active":0.185,"p_room":0.28,"age_days":352,"expected_fill_days":30,"reasons":["conf:1","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/hertz-marketing-data-analytics-engineer","json_url":"https://alion.io/job/hertz-marketing-data-analytics-engineer.json","meta":{"generated_at":"2026-11-05T11:34:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14749,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1752887},"rest":"https://alion.io/mcp/rest/get_company?id=1752887"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhertz-marketing-data-analytics-engineer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhertz-marketing-data-analytics-engineer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhertz-marketing-data-analytics-engineer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hertz-marketing-data-analytics-engineer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhertz-marketing-data-analytics-engineer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3643861}},{"tool":"search_jobs","arguments":{"company":"hertz.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3643861},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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