{"id":3644065,"url":"https://alion.io/job/hertz-sr-crm-analyst-strategy-performance","title":"Sr. CRM Analyst (Strategy & Performance)","company":{"id":1752887,"name":"Hertz Corporation","domain":"hertz.com","url":"https://alion.io/company/hertz-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":75,"open_postings":13,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false}],"status":"live","first_seen_at":"2026-09-17T19:24:26Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-11-04T10:46:07Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.\nThis is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.\nThis position starts at $85,000 commensurate of experience.\nWhat You’ll Do:\nOwn the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity\nDevelop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures\nPartner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns\nRecommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights\nReview performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends\nBuild and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix\nWork with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations\nSupport segmentation and personalization initiatives, including reusable content modules and dynamic experiences\nMaintain clear documentation of campaign requirements, decisions, learnings, and calendar changes\nRaise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process\nPromotional calendar delivered on time and aligned to approved business priorities \nPromotional Email’s engagement and revenue results \nImprovement in conversion, revenue, engagement, and incremental performance \nStrong test velocity and documented, actionable learnings \nClear campaign requirements that reduce rework and late changes \nEffective management of contact cadence and customer experience \nEmails sent on time and QA’d \nWhat We’re Looking For:\nBachelor’s degree in marketing, business, or related field required\nMinimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required\nExperience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging\nStrong analytical skills with the ability to turn performance data into clear recommendations\nExperience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement\nStrong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners\nExperience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred\nWhat You’ll Get:\nUp to 40% off the base rate of any standard Hertz Rental \nPaid Time Off\nMedical, Dental & Vision plan options\nRetirement programs, including 401(k) employer matching\nPaid Parental Leave & Adoption Assistance\nEmployee Assistance Program for employees & family\nEducational Reimbursement & Discounts\nVoluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness\nPerks & Discounts -Theme Park Tickets, Gym Discounts & more","description_format":"text","description_chars":3786,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-02T22:15:14Z"}],"visa":[],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.491,"p_room":0.36,"age_days":47,"expected_fill_days":30,"reasons":["conf:1","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/hertz-sr-crm-analyst-strategy-performance","json_url":"https://alion.io/job/hertz-sr-crm-analyst-strategy-performance.json","meta":{"generated_at":"2026-11-04T12:33:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18898,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1752887},"rest":"https://alion.io/mcp/rest/get_company?id=1752887"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhertz-sr-crm-analyst-strategy-performance"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhertz-sr-crm-analyst-strategy-performance"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhertz-sr-crm-analyst-strategy-performance"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hertz-sr-crm-analyst-strategy-performance\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhertz-sr-crm-analyst-strategy-performance"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3644065}},{"tool":"search_jobs","arguments":{"company":"hertz.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3644065},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}