{"id":885537,"url":"https://alion.io/job/hevisaurus-d2c-program-manager","title":"D2C Program Manager","company":{"id":715647,"name":"Sony Music Entertainment","domain":"sonymusic.com","url":"https://alion.io/company/sony-music","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":17,"ghost_share":0,"stale_share":0.765,"repost_share":0,"time_to_fill_p50_days":56,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Management","role_family":"Management","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":67000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":6904},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-16T02:51:32Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-11-12T20:09:51Z","board_verified":true,"closed_at":null,"days_open":119,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":119},"description":"Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming.\nThe D2C Program Manager will lead the zero-to-one rollout of our WeChat Mini Program commerce platform, turning strategy into scalable execution across product launches, merchandising, fulfillment, CRM activation, and business performance.\nWhat you'll do:\nLead the end-to-end rollout of the WeChat Mini Program D2C business, from platform implementation through pilot campaigns and ongoing optimization.\nCoordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.\nDrive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.\nBuild scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.\n Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.\nImprove business performance through continuous optimization of conversion, average order value, customer retention, operational efficiency, user growth, GMV, and engagement.\nWho you are:\nYou have 5-8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.\nYou have led zero-to-one e-commerce or digital business launches and know how to turn strategy into practical operating plans, processes, and results.\nYou bring strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.\nYou are a strong cross-functional operator who can align internal stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.\nWhat we give you:\nYou join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey \nA modern office environment designed to foster productivity, creativity, and teamwork \nWe invest in your professional growth & development\nEqual Opportunities\nAs an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.\nWe employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.\nPrivacy Policy\nPlease click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.","description_format":"text","description_chars":3034,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Audio Production","Music Industry"],"lifecycle":[{"event":"open","at":"2026-09-14T03:45:56Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.516,"p_room":0.28,"age_days":119,"expected_fill_days":56,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/hevisaurus-d2c-program-manager","json_url":"https://alion.io/job/hevisaurus-d2c-program-manager.json","meta":{"generated_at":"2026-11-12T20:29:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":43258,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":715647},"rest":"https://alion.io/mcp/rest/get_company?id=715647"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhevisaurus-d2c-program-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhevisaurus-d2c-program-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhevisaurus-d2c-program-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hevisaurus-d2c-program-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhevisaurus-d2c-program-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":885537}},{"tool":"search_jobs","arguments":{"company":"sonymusic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":885537},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}