{"id":885571,"url":"https://alion.io/job/hevisaurus-marketing-manager","title":"Marketing Manager","company":{"id":715647,"name":"Sony Music Entertainment","domain":"sonymusic.com","url":"https://alion.io/company/sony-music","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":85,"open_postings":17,"ghost_share":0,"stale_share":0.588,"repost_share":0,"time_to_fill_p50_days":59,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":51000,"max_usd":121000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-21T01:08:25Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-21T04:27:50Z","board_verified":true,"closed_at":null,"days_open":61,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":61},"description":"As a Marketing Manager, you will be responsible for delivering custom and creative digital marketing ideas for our releases, while also managing multiple social media accounts for artists and the company. Ensuring the efforts of the label to ensure the consistency of messaging and imaging between artists and their music. \nYou are responsible the planning, development, pitching and execution of innovative marketing strategies to launch, brand and develop artists throughout the product lifecycle for assigned artist projects. This position supports the Sony Music label domestic artists. \nWhat you will do:\nMarketing cycle & Creativity \nDeliver the creation, development, and execution of marketing strategies, packaging design, ad campaigns, and tour planning for assigned projects. \nParticipate in current and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects. Work with all departments, aligning the deadlines and keeping a creative thread running throughout the projects. \nDevelop and execute creative imaging for marketing campaigns in conjunction with internal creative services or external vendors. Select and approve visual imagery and creative direction of marketing tools while also overseeing the timely production of commercial and promotional products, including promotion materials, album packaging, videos, retail displays and posters. \nResponsible of all digital marketing initiatives including the development of digital marketing concepts, design, implementation, and maintenance of social media presence. \nOptimise campaign operations and marketing processes. \nActively participate in campaign planning activities, including but not limited to defining the marketing objectives for each campaign, creating, and managing project plans with clearly defined deliverables and resources, defining success criteria and KPIs and providing insights to inform campaign activities. \nCoordinate workstreams and dependencies, track and communicate progress, identify obstacles, and ensure they’re addressed. \nEnsure marketing campaigns are executed according to the agreed plan and budget, and flag potential risks and issues on time. \nOptimize frontline marketing domestic processes in the region to enable the team to grow, scale and deliver the expected revenue. \nPartner closely and cultivate close, trusted relationships with artist management as well as other members of the artist team (touring, merch, publicists, etc). \nPartner closely with internal teams (Digital, AM, A&R, etc) to ensure each campaign is creatively ‘best-in-class’, authentic to the artist’s voice, relevant to the fan base and reflective of the evolving marketplace. \nManage marketing budgets for each campaign. \nSpot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions. \nLead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists. \nWork closely with Digital Team, understand the streaming performance, patterns, and craft tailor made campaigns to maximize music consumption \nProvide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders. \nAny other duties assigned by the Company and/or Marketing Director from time to time. \nWho you are:\nUndergraduate degree required \nA minimum of 8-10 years’ experience working in content licensing, digital media, entertainment or technology companies; international experience is a plus \nVery good negotiator with strong business acumen, strategic thinking, great attention to detail with a keen eye for data \nExcellent problem-solving, combined with outstanding analytical skills, creativity and efficiency \nGreat verbal and written communications skills combined with interpersonal skills working across multiple cultures \nPassion for music, digital media and innovation is a (big) plus \nExperience in understanding and interpreting industry situations and translating this into actionable marketing strategies. \nStrong understanding and ability to grow and train local workforces (ideally with strong experience in moderating and running workshops) \nConfident public speaker with strong experience in pitching and presenting \nFluent in both English and Mandarin\nWhat we give you:\nYou join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey\nA modern office environment designed to foster productivity, creativity, and teamwork\nWe invest in your professional growth & development\nEqual Opportunities\nAs an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.\nWe employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.\nPrivacy Policy\nPlease click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.","description_format":"text","description_chars":5468,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Audio Production","Music Industry"],"lifecycle":[{"event":"open","at":"2026-09-14T03:45:56Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.584,"p_room":0.44,"age_days":61,"expected_fill_days":59,"reasons":["conf:1","stale_co","velocity","win:tail","crowd:"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/hevisaurus-marketing-manager","json_url":"https://alion.io/job/hevisaurus-marketing-manager.json","meta":{"generated_at":"2026-10-21T09:02:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12832,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":715647},"rest":"https://alion.io/mcp/rest/get_company?id=715647"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhevisaurus-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhevisaurus-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhevisaurus-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hevisaurus-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhevisaurus-marketing-manager"}]}