{"id":263635,"url":"https://alion.io/job/hevo-data-plg-growth-manager","title":"PLG Growth Manager","company":{"id":2891,"name":"Hevo Data","domain":"hevodata.com","url":"https://alion.io/company/hevo-data","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":93,"open_postings":52,"ghost_share":0.038,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":160,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"Gemini","optional":false},{"name":"Looker","optional":false},{"name":"Perplexity","optional":false},{"name":"Postman","optional":false}],"status":"live","first_seen_at":"2026-06-23T10:45:50Z","employer_posted_date":"2026-06-23","last_verified_at":"2026-10-28T13:55:53Z","board_verified":true,"closed_at":null,"days_open":127,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":126},"description":"About Hevo\nHevo is a simple, no-code data pipeline platform that helps companies unify and prepare their data for analytics and AI. Hevo enables 2,500+ data-driven companies, including DoorDash, Shopify, Postman, and Groww, to get their data AI-ready by automating complex integration and transformation tasks across hundreds of sources.\nBy removing engineering bottlenecks, Hevo allows teams to focus on what actually matters: generating insights, building intelligent products, and making faster decisions.\nWhat You Will Own\nYou own how prospects find Hevo and what happens once they arrive. That spans the organic growth engine, the editorial voice, and AEO strategy that brings technical buyers to the site, plus the trial experience that turns a signup into a paying customer. The two halves are connected: the content you publish sets the intent of the person who signs up, and the trial experience decides whether that intent converts.\nThis role sits roughly 60% on inbound and organic growth, 40% on trial lifecycle and PLG conversion. You are not a reporter of traffic or a reporter of conversion rate. You are the person who defines what good looks like on both sides of the funnel, instruments it, and ships the work that moves it.\nCore Responsibilities\n1. Inbound, Editorial, and AEO (Primary)\nOwn Hevo's organic growth strategy and editorial voice across inbound, AEO, and content: find opportunities, plan, publish, track results, and improve performance\n\nManage the editorial calendar. Plan and prioritize website pages, blogs, guides, ebooks, and FAQs based on business goals\n\nSet the quality standard for content and make sure everything published follows Hevo's messaging and tone\n\nWork with writers, subject matter experts, freelancers, and agencies to get content created, edited, and published\n\nRepurpose content across blogs, AI search engines, sales materials, and social media to extract more value from every piece\n\nOptimize content to rank on Google and appear in AI search results. Own inbound and AEO, including schema, website structure, and making content accessible to search engines and AI crawlers\n\nBuild and maintain a backlink and digital PR strategy to strengthen domain authority\n\nRun experiments on content performance, headlines, CTAs, and formats, and iterate based on conversion data rather than traffic alone\n\nSet up and maintain dashboards (Looker Studio, GA4, GSC) that give a single view of content performance across the full funnel\n\n2. Trial Lifecycle and Activation\nDefine what trial success looks like: set activation milestones, instrument the funnel, and report on conversion performance weekly\n\nMap the trial journey from signup through first pipeline to the aha moment and conversion, and identify where intent drops\n\nDesign and run lifecycle communications: onboarding email sequences, in-app nudges, and re-engagement flows tied to behavioral triggers\n\nAct as the internal voice of the trial user in product, GTM, and leadership conversations\n\n3. Conversion Rate Optimization\nSynthesize behavioral data (session recordings, funnel drop-off, in-app events) into structured conversion hypotheses with clear success metrics\n\nDesign and execute CRO across onboarding flows, high-intent landing pages, and trial touchpoints, with documented methodology and learnings\n\nPartner with Design on landing page variants for use-case pages, competitor comparison pages, and ICP-segment pages. You define the hypothesis and copy, Design executes\n\nMaintain a rigorous experiment log: hypothesis, variant rationale, statistical methodology, results, and learnings\n\n4. Product and GTM Partnership\nSurface structured, prioritized insights from organic visitors and trial users into the roadmap process weekly\n\nBuild technically credible collateral: setup walkthroughs, migration guides, and competitive comparison assets written for data practitioners, not buyers\n\nCreate and maintain a weekly product-to-GTM feedback brief synthesizing signals from content performance, trials, support tickets, and deal reviews\n\nSupport competitive displacement motions with content and push customers toward a switch decision\n\n What You Need to Bring\nNon-Negotiable\n5-8 years across Inbound, or PLG at a B2B SaaS company, preferably selling to technical buyers, with direct ownership of organic performance or a self-serve conversion program and measurable outcomes\n\nStrong writing and editing skills. Comfortable across thought leadership, technical content, and competitor comparison pages\n\nHands-on data background, or close enough experience alongside a Data Engineer, Analytics Engineer, or Data Scientist to write for that audience without translation\n\nWorking understanding of PLG mechanics: activation frameworks, aha-moment design, in-product lifecycle marketing, and trial funnel instrumentation\n\nBehavioral analytics skills: Amplitude, Mixpanel, or PostHog for funnel and activation tracking, plus Hotjar or FullStory for session analysis\n\nExperimentation discipline across both content and product surfaces: A/B tests run with proper statistical methodology, not just a headline swap\n\nExperience building dashboards or reports that connect content, SEO, and lifecycle metrics to pipeline and business outcomes\n\nStrong Advantage\nExperience improving visibility across ChatGPT, Claude, Perplexity, Copilot, and Gemini\n\nFamiliarity with ELT, data pipelines, or other technical products in a fast-growing startup environment\n\nFamiliarity with PLG tools: in-app messaging (Appcues, Pendo, or equivalent), lifecycle email (Customer.io, Braze), and interactive demos (Arcade, Navattic, Storylane)\n\nExperience with competitive displacement content at the trial stage\n\nBasic HTML/CSS comfort to push copy or CTA edits without filing a ticket\n\nWhat Good Looks Like at 6 Months\n\nMilestone\n\nWhat It Looks Like\n\n30 Days\n\nOrganic content audit and trial funnel audit both complete. Activation milestones defined. Editorial calendar live. First lifecycle experiment shipped.\n\n90 Days\n\nOrganic traffic and AI visibility trending up against baseline. 5+ CRO or lifecycle experiments shipped with documented outcomes. Onboarding email sequence live and instrumented.\n\n180 Days\n\nMeasurable improvement in organic pipeline contribution and trial-to-paid conversion. Competitive trial-stage and comparison content covering top displacement scenarios. Lifecycle and content experimentation embedded in sprint cycles.\n\nTools You Will Work With\n\nCategory\n\nTools\n\nSEO / AEO\n\nAhrefs, Semrush, Google Search Console, AI visibility tracking tools\n\nWeb Analytics\n\nGA4, Looker Studio\n\nProduct Analytics\n\nAmplitude / Mixpanel / PostHog\n\nSession Analysis\n\nHotjar / FullStory / Microsoft Clarity\n\nExperimentation\n\nVWO / Optimizely / Google Optimize\n\nLifecycle Marketing\n\nCustomer.io / Braze / equivalent\n\nIn-Product Messaging\n\nAppcues / Pendo / equivalent\n\nDemo & Interactives\n\nArcade / Navattic / Storylane\n\nThis Role Is Not for You If\nYou have only done content marketing or demand gen and have never owned a self-serve conversion funnel with measurable outcomes\n\nYou need a separate analyst to tell you where the funnel is breaking before you can act\n\nYou have never written for a technical audience and are relying on learning it on the job\n\nYou treat content and lifecycle marketing as calendars to fill rather than systems that respond to data","description_format":"text","description_chars":7351,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Data Integration & ETL Tools"],"lifecycle":[{"event":"open","at":"2026-09-05T12:10:18Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely open","p_open":1,"p_active":0.75,"p_room":0.6,"age_days":126,"expected_fill_days":160,"reasons":["conf:1","velocity","win:late","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/hevo-data-plg-growth-manager","json_url":"https://alion.io/job/hevo-data-plg-growth-manager.json","meta":{"generated_at":"2026-10-28T17:50:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24346,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2891},"rest":"https://alion.io/mcp/rest/get_company?id=2891"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhevo-data-plg-growth-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhevo-data-plg-growth-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhevo-data-plg-growth-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hevo-data-plg-growth-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhevo-data-plg-growth-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":263635}},{"tool":"search_jobs","arguments":{"company":"hevodata.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":263635},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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