{"id":1716453,"url":"https://alion.io/job/hewlett-packard-gaming-marketing-manager","title":"Gaming Marketing manager","company":{"id":2088298,"name":"HP","domain":"hewlett-packard.de","url":"https://alion.io/company/hewlett-packard-de","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":156,"ghost_share":0,"stale_share":0.859,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Vienna, Austria","Germany"],"countries":["AT","DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":121000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":41},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-02T18:43:55Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-11-06T04:06:00Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Gaming Marketing managerDescription -\nToday HP is a $50+ billion fortune 500 company with 55,000 employees worldwide across 190 countries. HP is about innovation, it’s who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.\nWe are hiring an experienced Gaming Marketing manager to own and drive the Gaming Marketing business in DACH in a fast-paced, multi-channel and highly cross-functional environment.\nThis role requires a marketer who understands gaming as a culture, not just a category, and can translate this into impactful, culturally relevant, and commercially successful marketing.\nThis is not a coordination role; it requires a hands-on marketing leader who takes full ownership from strategy definition to execution and performance delivery.\nKey Responsibilities:\n\n1. Strategy & Business Ownership\nDefine and execute the local Gaming Marketing strategy aligned with business objectives and priorities\nOwn end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment\nTranslate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions. \nAct as the central Gaming Marketing lead for the DACH market. \n2. Audience Insights & Market Intelligence\nUse market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions.\nTurn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency.\nMonitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities.\n3. Brand, Campaigns and Demand Creation\nBuild and strengthen long-term brand positioning within the gaming category through culturally relevant marketing\nLead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpoints.\nGuide creative development and storytelling to ensure a consistent, compelling and high-quality brand experience.\nApply a test-and-learn approach and optimize activity based on measurable results.\n4. Product Launch and Lifecycle Marketing\nOwn the local go-to-market plan for gaming product launches, including execution and performance tracking. \nCoordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partners. \nManage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments. \n5. Gaming Events and Experiences\nLead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs. \nOwn end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reporting. \nDevelop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners. \nPlan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations. \n6. Sponsorships and Gaming Partnerships\nEvaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives. \nLead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizations. \nCoordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment. \nManage relationships with partners such as Prime League and comparable leagues or organizations. \n7. Creator, Social and Content Marketing\nDevelop and own the DACH gaming social-channel strategy, channel role and content approach. \nLead agency partners in editorial planning, content production, publishing, community engagement and channel growth. \nTurn product launches, events, partnerships and gaming priorities into platform-relevant, social-first content. \nPlan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement. \nMonitor and optimize reach, engagement, audience growth, traffic, conversion and business contribution. \n8. Media and Performance Marketing\nOwn the gaming media strategy and campaign briefs across brand and performance activity. \nWork with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworks. \nDrive a performance and conversion mindset while balancing short-term demand generation with long-term brand growth. \nMonitor campaign performance and optimize investment based on agreed KPIs and business outcomes. \n9. Commercial and Cross-functional Leadership\nPartner with Retail Sales, Category, e-commerce and other key teams to connect marketing plans with commercial priorities. \nLead integrated planning and coordinate cross-functional stakeholders from brief through execution. \nManage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomes. \nOwn budget planning, tracking and financial discipline across gaming marketing investments. \n10. Measurement and Optimization\nDefine success measures for brand, campaign, channel, event, partnership and commercial performance. \nMonitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investment. \nTurn performance results and learnings into clear recommendations for future activity. \nWhat Success Looks Like\nStrong and consistent growth in gaming revenue and market share\nHigh-impact, best-in-class campaigns across all channels and touchpoints\nMeasurable improvements in brand awareness, engagement, and conversion\nEffective integration across retail, e-tail, and digital environments\nStrong cross-functional alignment and execution excellence\nKey Qualifications\n6+ years of experience in marketing within gaming, consumer electronics, or related industries\nProven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies\nStrong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches\nHands-on experience working with creator/influencer-led marketing programs\nExperience leading integrated, multi-channel marketing campaigns\nSolid business acumen with experience contributing to revenue and commercial targets\nStrong stakeholder management skills with the ability to operate in complex, cross-functional environments\nExperience managing agencies and external partners\nPreferred Experience\nStrong understanding of the gaming ecosystem, community dynamics, and industry trends\nExperience running big gaming events (eg. gamescom)\nExperience in go-to-market planning for hardware or tech products\nJob -\nMarketingSchedule -\nFull timeShift -\nHP Standard, FLEX (Germany)Travel -\nRelocation -\nEqual Opportunity Employer (EEO)-\nHP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).\nPlease be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.\nFor more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal \"","description_format":"text","description_chars":7935,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-10-02T18:43:55Z"}],"visa":[],"liveness":{"score":25,"band":"fade","label":"Fading","p_open":1,"p_active":0.559,"p_room":0.45,"age_days":34,"expected_fill_days":20,"reasons":["conf:1","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/hewlett-packard-gaming-marketing-manager","json_url":"https://alion.io/job/hewlett-packard-gaming-marketing-manager.json","meta":{"generated_at":"2026-11-06T08:59:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16176,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2088298},"rest":"https://alion.io/mcp/rest/get_company?id=2088298"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhewlett-packard-gaming-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhewlett-packard-gaming-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhewlett-packard-gaming-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hewlett-packard-gaming-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhewlett-packard-gaming-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1716453}},{"tool":"search_jobs","arguments":{"company":"hewlett-packard.de","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1716453},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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