Creative Systems Architect

Our Client

Our client is a global leader in the tech industry, delivering a globally renowned web browser service. We are partnering with their highly talented and driven marketing team to build an embedded, always-on Scaled Creative Production studio dedicated to elevating Direct Response (DR) marketing performance. 

This team is fully focused on pioneering advanced AI toolsets and multi-agent workflows to conceptualize, produce, and adapt high-performing DR creative assets at extraordinary velocity and scale across multiple global markets. By merging cutting-edge generative technology with modular design systems, the studio accelerates multi-market localization, dynamic asset personalization, and cross-channel distribution without compromising brand integrity or visual fidelity.

Role Summary

Operating at the strategic intersection of software engineering, generative AI, and high-velocity asset production, the Creative Systems Architect functions as the principal technical anchor within an embedded, always-on creative production studio. Dedicated to a premier global technology client in the AI space, this role bridges front-end creative tooling with enterprise-level technology frameworks.

Rather than focusing solely on traditional creative execution or passive automation support, the Creative Systems Architect designs, deploys, and continuously optimizes strategic technical infrastructure. The position is pivotal in championing the strategic deployment of the client's proprietary 1P AI capabilities alongside vetted 3P tools. By establishing repeatable systems, technical governance standards, and automated rendering pipelines, the Creative Systems Architect powers high-volume Direct Response (DR) assets and multi-market localization across the globe, driving operational speed, regional expansion, and ROI performance.

Key Responsibilities

Enterprise AI Infrastructure & Strategic Architecture

Architect, deploy, and govern enterprise-grade AI/ML pipelines, combining the client's proprietary 1P generative AI models with vetted 3P production platforms to automate and optimize the end-to-end creative lifecycle.

Lead multi-agent engineering setups, prompt library architecture, and automated content generation workflows tailored for studio-wide adoption.

Define and oversee the enterprise technology architecture for creative systems (including headless CMS integrations, enterprise DCO engines, and DAM/MAM pipelines) to ensure cross-system security, interoperability, and scalability.

Connect performance telemetry and media data engines to automated creative workflows, enabling programmatic, real-time asset optimization at scale.

High-Volume Asset Execution & Pipeline Automation

Build, deploy, and govern high-velocity production pipelines designed for Direct Response (DR) digital marketing assets across multi-channel campaign ecosystems.

Architect modular design systems, dynamic template schemas, and programmatic rendering pipelines to enable rapid asset resizing, dynamic personalization, and multi-language localization across thousands of variants in

Interface 1P creative platforms directly with performance media channels (e.g., DCO, programmatic display, social media platforms) to accelerate overall asset throughput.

Technical Governance, Quality Assurance & Compliance

Define, implement, and maintain rigorous technical QA specifications and automated validation testing frameworks for all automated and AI-generated outputs.

Establish visual fidelity, resolution, brand consistency, and platform specification benchmarks across all digital media formats.

Enforce strict compliance across all automation pipelines with data privacy standards, IP safety guidelines, brand safety protocols, and enterprise content governance.

Serve as the principal technical authority across Creative Directors, Software Engineers, and AdTech partners to maintain resilient, platform-compliant production architectures.

System Optimization & Experimental Prototyping

Stress-test and optimize 1P AI capabilities and frontier features, providing operational feedback to internal technology leads and platform product teams to influence tool roadmaps.

Actively identify bottlenecks in production environments, building custom scripts, Node/Python tools, or REST/GraphQL API integrations to continuously reduce turnaround times.

Lead technical prototyping for experimental campaign formats, emerging AI features, interactive digital formats, and novel media technologies (e.g., spatial computing, real-time rendering).

Regional Expansion & Business Impact

Align architectural and technical choices with broader client business objectives, accelerating market entry and optimizing unit economics across expansion strategies.

Develop repeatable systems, technical playbooks, and automated workflows that enable the seamless scaling of global campaign frameworks across multi-region markets.

Required Qualifications & Experience

Experience & Background

7+ years of progressive experience as a Creative Systems Architect, Creative Technologist, Systems Automation Lead, or Solutions Architect within high-volume production studios, agencies, or enterprise technology environments.

Proven track record supporting global tech brands, client-embedded production studios, or enterprise-scale marketing ecosystems.

Scripting & Systems Engineering

Languages & APIs: Advanced proficiency in Python, JavaScript, Node.js, TypeScript, and RESTful/GraphQL API integration.

System Architecture: Strong experience in microservices architecture, serverless computing, and backend/frontend creative engineering.

AI/ML Ecosystem Expertise

Generative Models: Demonstrable experience architecting workflows using enterprise LLMs (e.g., Gemini) and generative image, synthetic video, vision, and audio models.

Prompt Engineering: Expert-level knowledge in prompt engineering, prompt library management, and multi-agent workflow orchestration.

Creative Tools & Production Platforms

Google 1P Tools:  Experience in working Google proprietary AI tools including Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, Google Stitch

Tool Suite Automation: Deep experience programmatically controlling design suites and creative engines (e.g., Adobe ExtendScript, Figma API, After Effects automation modules, real-time 3D environments).

Digital Ecosystems: Comprehensive understanding of digital ad formats (HTML5, social video, programmatic display), DCO engine architecture, DAM/MAM infrastructure, and media distribution systems.

Multi-Market Localization: Hands-on experience building dynamic, multi-language asset templates and systems for global markets.

Desired Leadership & Personal Attributes

Strategic Problem Solver: Ability to look beyond passive technical support to design end-to-end operational and technical infrastructure.

Cross-Functional Bridge: Adept at translating complex AI technical frameworks into actionable workflows for creative production teams, e.g. Creative Directors, Art Directors as well as Data Engineers and Marketing Partners.

Craft & Quality Focused: Passionate about maintaining craft standards, brand safety, and technical precision even when generating thousands of automated variations at velocity.

Cloud Infrastructure Savvy: Familiarity with enterprise cloud computing platforms (AWS, GCP, Azure, Kubernetes) and serverless media processing pipelines.

Executive Presence: Strong technical leadership with the ability to articulate high-level system architecture and AI roadmaps to executive leadership.