{"id":1624348,"url":"https://alion.io/job/hh-global-senior-content-copywriter","title":"Senior Content Copywriter","company":{"id":1936717,"name":"HH Global","domain":"hhglobal.com","url":"https://alion.io/company/hhglobal","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":85,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0.167,"time_to_fill_p50_days":35,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":13500,"max_usd":27000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":24},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-09-21T22:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-23T10:06:53Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Purpose of the Job\nThis role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team based in APAC.\nWorking in direct partnership the Design Lead, this role is pivotal in crafting compelling, high-impact copy across all media—Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL)—with a primary focus on digital assets targeting the APAC markets.\nThe successful candidate will bridge the gap between creative writing and business goals, designing persuasive, research-backed messaging that drives measurable business results (revenue, acquisition, ROI). You will analyze target audiences, define key differentiators, and ensure a consistent brand voice across platforms. You will possess a strong strategic mindset, exceptional copywriting skills, and a proven ability to leverage emerging technologies, including AI tools, to enhance creative output.\nKey Responsibilities\nCreative Strategy & Execution\nCollaborate closely with the Design Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions.\nDevelop clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to:\nDigital: Paid Social Ads (copy and scripts), Display Ads, Website Landing Pages, Email Marketing, Video Scripts (short-form and long-form).\nTraditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign Taglines.\nEnsure all copy adheres to the client’s brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for the varied APAC audiences.\nLead the ideation and development of localized and culturally relevant content for APAC markets.\nAI Integration & Innovation\nProactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scale.\nStay current with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiency.\nImplement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement rates.\nCollaboration & Performance\nWork collaboratively within a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutions.\nUnderstand and interpret key performance indicators (KPIs) and marketing data to inform strategic copy decisions and ensure creative output is directly aligned with driving revenue, acquisition, and return on investment (ROI).\nPresent creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insights.\nKnowledge, Skill + Experience\n5+ years of experience as a Copywriter, preferably within an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaigns.\nDemonstrable portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sector.\nProven experience working directly with Creative Strategists and Art Directors as a core creative team.\nDeep understanding of the APAC consumer markets and cultural sensitivities.\nExceptional ability to grasp complex technical concepts and translate them into simple, engaging, and consumer-friendly language.\nProficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative process.\nExperience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL).\nFluency in English is a significant asset.\nExperience working within a rapid-iteration, agile creative production environment.\nOutstanding communication and presentation skills.\n\nWhat does success look like?\nSuccess in this role means becoming a trusted creative partner to both the Design Team and stakeholders, consistently delivering copy that is strategically sound, culturally relevant, and commercially impactful across APAC markets.\n\nPartnering seamlessly with the creative team on this business, is critical in ensuring that the final output is of great value to the client and the consumer.\nA portfolio is required as part of your application. 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