{"id":205576,"url":"https://alion.io/job/highlandfleets-senior-brand-manager","title":"Senior Brand Manager","company":{"id":7945,"name":"Highland Electric Fleets","domain":"highlandfleets.com","url":"https://alion.io/company/highlandfleets","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":90,"open_postings":4,"ghost_share":0,"stale_share":0.25,"repost_share":0.25,"time_to_fill_p50_days":48,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Beverly, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":160000,"max":175000,"currency":"USD","period":"year","gross":null,"usd_annual":175000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-21T18:35:45Z","employer_posted_date":"2026-08-21","last_verified_at":"2026-11-05T22:22:17Z","board_verified":true,"closed_at":null,"days_open":76,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":76},"description":"Summary:\nWe're looking for a strategic, story-driven Senior Brand Manager to lead how Highland’s brand shows up in market. This role owns Highland’s content engine and integrated campaigns, including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative, briefing and directing our internal creative team, agency partners, and external production crews, and running the production & content calendar so the right assets land on time and on message.\nBeyond brand, this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging, and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus, and knows how to turn a complex offering into a story that resonates with school districts, municipalities, fleet operators, and community stakeholders.\nJob Overview:\nContent Creation & Production\nOwn Highland's content engine end to end - from narrative and concept through production, launch, and repurposing across channels\nBuild and maintain the content calendar to drive an integrated message across channels\nPartner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution\nLead content review and approvals, including customer, legal, and sponsorship compliance sign-off\nManage the content library to support future activation and sales enablement\nCampaign & Sponsorship Activation\nLead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs\nDeliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences\nMaximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance\nBuild local activation and co-marketing moments with school districts, from ribbon cuttings to community events\nBrand Steward & Narrative\nServe as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint\nBring Highland's established brand strategy to life through campaigns, content, and activation - sharpening how the story gets told\nPartner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market\nProduct Marketing & Narrative\nHelp drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences\nPartner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes\nOwn the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers\nPerformance Measurement\nTrack, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs\nTranslate performance data into clear recommendations that sharpen future brand and product marketing investments\nQualifications:\nBachelor's degree in Marketing, Communications, or a related field\n7+ years of brand, content, and/or product marketing experience\nStrong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships\nDemonstrated experience owning content production end to end - briefing creative, directing agencies and production crews\nExperience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes\nProven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR\nDemonstrated experience with sponsorship activation and major brand events preferred\nOutstanding communication, project management, and stakeholder management skills\nAbility to synthesize complex information into compelling benefits, messaging, and presentations\nExperience in B2B or public sector marketing a plus","description_format":"text","description_chars":4470,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Public Transport","Fleet Management","EV Charging"],"lifecycle":[{"event":"open","at":"2026-09-05T07:44:59Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.709,"p_room":0.36,"age_days":75,"expected_fill_days":48,"reasons":["conf:4","win:tail","crowd:"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":175000,"is_top_pay":true},"html_url":"https://alion.io/job/highlandfleets-senior-brand-manager","json_url":"https://alion.io/job/highlandfleets-senior-brand-manager.json","meta":{"generated_at":"2026-11-06T00:44:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1225,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7945},"rest":"https://alion.io/mcp/rest/get_company?id=7945"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhighlandfleets-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhighlandfleets-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhighlandfleets-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/highlandfleets-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhighlandfleets-senior-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":205576}},{"tool":"search_jobs","arguments":{"company":"highlandfleets.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":205576},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}