Sr. Product Manager - Leadgen Suite

The Lead Generation Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behaviour, and optimising conversions with data. We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Custom Widgets, Forms, and Surveys. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients. As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioural tracking, and seamless user journeys across funnels and websites.

HighLevel is seeking an experienced Senior Product Manager to lead our suite of lead generation products, including the Website Builder, Funnel Builder, Analytics, Tracking Events, and the Domains experience that brings those sites and funnels live. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant digital experiences and understand user behaviour through deep analytics and event instrumentation.

You will own the strategy and roadmap for the next-generation lead generation experience, including:

• Building world-class lead generation products competitive with top platforms in the space.
• Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more.
• Leveraging AI to provide recommendations, automate design decisions, and enhance product workflows.
• Ensuring a seamless path from creation to publish, connecting the building experience to reliable domain purchasing, DNS, and SSL setup.

This is a high-impact role where you will shape the future of how SMBs generate leads and build online experiences on HighLevel.

The candidate will have responsibilities across the following functions:

Strategy and discovery:

• Establish a long-term strategy for HighLevel's lead generation products, including the Website Builder, Funnel Builder, Tracking Events, and supporting Domains experience.
• Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
• Lead discovery, research, requirements, prioritisation, execution, and iteration across all lead generation capabilities.
• Conduct user interviews, analyse behavioural data, identify user pain points, and convert insights into clear product requirements and user stories.

Product, analytics and tracking:

• Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behaviour.
• Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities across the lead generation products.
• Work on solutions that help agencies scale bulk actions, reusable components, collaboration capabilities, white-label optimisations, and AI-powered enhancements.
• Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement.
• Use data to size opportunities and validate outcomes.

Publishing & domains (supporting)

• Own the publish-to-live experience across the lead generation suite: domain search, purchase, and provisioning, with automated DNS and SSL workflows that reduce manual complexity for users.
• Improve domain reliability and transfer workflows, working with registrar APIs (e. g., Cloudflare) to expand TLD support, while ensuring compliance with ICANN and registrar-level requirements.

Execution and measurement:

• Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.
• Present product plans, progress, and updates. Act as a subject matter expert for lead generation products across internal teams and with customers.

Requirements:

• 6+ years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains.
• Strong understanding of website creation tools, funnel builders, conversion optimisation, and digital marketing workflows.
• Familiarity with user behaviour tracking (clicks, scrolls, heatmaps, form submissions, media events, etc. ) and experience with data pipelines, analytics, or telemetry.
• Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation.
• Strong UX and front-end sensibility, with strong UI/UX sensibilities and the ability to work closely with designers.
• Experience collaborating with engineering teams on complex frontend + backend product builds.
• Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems.
• Familiarity with hosting, DNS, or domain infrastructure is a plus.
• Proven ability to drive strategy, prioritise effectively, and deliver with ownership.
• Excellent communication, problem-solving, and stakeholder management skills.