{"id":1245344,"url":"https://alion.io/job/hm-group-creative-lead-digital-experience-2","title":"Creative Lead, Digital Experience","company":{"id":3700,"name":"H&M Group","domain":"hmgroup.com","url":"https://alion.io/company/hmgroup","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":86,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-09-28T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Stockholm, Sweden"],"countries":["SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":72000,"max_usd":185000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":675},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T17:16:30Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-28T11:08:30Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Commercial Development & Growth is a global function within the H&M Brand. Our mission is to define and deliver the global customer experience strategy - strengthening our brand while enabling profitable growth. Together, we develop, expand and optimise all sales channels, creating the conditions for efficient, tech-enabled operations through strong cross-functional collaboration.\nWe play a key role in bringing the brand plan to life by shaping an elevated, inspirational and relevant shopping experience. By putting our product at the heart of the journey, we ensure a seamless and competitive experience for our customers.\nWithin this, the Creative Development department delivers a cohesive brand experience across all channels - anchored in our identity and guided by a clear, consistent and creative vision.\n WHAT YOU’LL DO\nWe’re now looking for a Creative Lead, Digital Experience to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.\nYou will:\nFrame ambition into clear creative directionDevelop clear creative briefs that clarify scope, ambition, and priorities\nTranslate strategic input into actionable creative direction that guides digital initiative\nDefine experience principles and creative guardrails with the overall brand direction\n\nShape the creative ambition and expressionDevelop core creative concepts, narrative direction, and emotional ambition for key initiatives\nTranslate creative intent into clear design principles guiding visual identity and storytelling\nMake informed creative recommendations balancing brand ambition, user experience, and commercial impact\n\nSecure quality and coherence in executionApply and uphold creative principles to ensure consistency and distinctiveness across products and platforms\nProvide creative leadership to internal teams and external partners during concept and design development\nEnsure execution aligns with the defined creative direction\n\n WHO YOU ARE\nWe are looking for people with…\n8+ years experience in digital creative or design roles\nA degree in Design, Communication, Strategy, or a related field\nHigh design judgement across digital UI/UX and visual systems\nThe ability to balance brand ambition, usability, and commercial impact\nClear communication skills across Creative, Product, and Commercial teams\nAnd people who are…\nConfident in shaping both strategic framing and creative direction within product-led environments\nCollaborative, with a proactive and solution-focused mindset\nComfortable leading creative conversations and influencing stakeholders\nStrategic thinkers and conceptually strong\n This is afull time permanent position based in Stockholm at our offices. Apply by sending in your CV and a portfolio in English as soon as possible. Due to data policies, we only accept applications through our career page.\nWHO WE ARE\nH&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.\nWe are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.\nWHY YOU’LL LOVE WORKING HERE \nAt H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.\n25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). \nH&M Incentive Program - HIP. Learn more about the program here. \nIn addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.) \nJOIN US \nOur uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.\nTake the next step in your career together with us. The journey starts here.\nWe are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.","description_format":"text","description_chars":4760,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Apparel & Fashion Brands","Home Decor"],"lifecycle":[{"event":"open","at":"2026-09-25T17:19:49Z"}],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.56,"p_room":1,"age_days":4,"expected_fill_days":13,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-28T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/hm-group-creative-lead-digital-experience-2","json_url":"https://alion.io/job/hm-group-creative-lead-digital-experience-2.json","meta":{"generated_at":"2026-09-29T04:28:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4229,"day_limit":5000,"remaining_today":771,"minute_limit":60,"resets_at":"2026-09-30T00:00:00Z"}}}