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Location
In office (London)
Seniority
Senior
Employment
Full-Time

Confirmed on the employer's own hiring board on Sep 25, 2026. First seen by Alion on Sep 22, 2026. H&M Group scores B on the Alion truth index.

Overview
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H&M Group is a Swedish multinational fashion and design company founded in 1947 and headquartered in Stockholm. The corporate parent operates a global portfolio of lifestyle brands - including H&M, COS, Weekday, Monki, & Other Stories, and ARKET - serving customers across thousands of physical stores and online markets worldwide. The organization focuses on making clothing and home design accessible while heavily investing in circular business models, sustainable textiles, and supply chain transparency.

As the In-Store Commercial Manager for London Selfridges, you are a key driver of both customer experience and commercial success. With a passionate team by your side, you lead with vision and precision-delivering operational excellence and inspiring service that brings the store to life.

You’ll have the exciting opportunity to elevate the collection in a way that’s both creatively compelling and commercial, ensuring it resonates with customers while maximising sales potential.

Your role is pivotal in shaping a dynamic, inviting atmosphere that enhances both direct and indirect customer service, driving performance and setting new standards for success.

Key Responsibilities

  • Deliver a high level of customer service through expert styling advice, strong product knowledge, and an engaging store experience

  • Analyse sales data and collaborate with the Concession Manager to maximise Concession performance

  • Lead and motivate a team of Sales Advisors to consistently achieve service and brand presentation standards

  • Lead and manage store visual merchandising, styling, sales initiatives, campaign execution, and stock level optimisation to maximise commercial opportunities and drive performance

  • Support recruitment efforts and ensure effective onboarding and training for new team members

  • Identify and nurture future talent, contributing to development plans that support team progression

  • Oversee daily store operations, ensuring efficiency and alignment with brand standards

  • Act as a brand ambassador, consistently delivering the best possible experience for every customer

  • Step into the role of Concession Manager when required, ensuring continuity in leadership and performance

  • Customer-Focused: You genuinely enjoy engaging with customers and lead by example in prioritising their needs to deliver great service.

  • Visual Merchandising: Experience managing store VM activations including mannequin changes, promotional set-ups and season-start layouts

  • Product Passion: You have a genuine interest in the products we offer and love sharing that enthusiasm with customers.

  • Eager to Learn: Open to feedback and actively seek out opportunities for personal and professional development.

  • Excellent Communication: Clear, confident, and empathetic in both customer and team interactions, able to provide clear direction and constructive feedback when needed.

  • Good knowledge of concession operations & standards from previous experience working in retail, preferably within a fashion environment

  • Adaptability & Flexibility: Adaptable and responsive to changing priorities and customer requests.

  • Comfortable working varied hours, including evenings, weekends, and holidays.

Preferable but not mandatory

  • Team Leadership: Proven ability to organise and motivate teams in fast-paced environments to deliver high service standards.

  • Analytical Thinking: Understanding of key retail KPIs and how to use them to drive performance.

  • This is a full-time position with a contract of 39 hours a week.

  • Apply by sending in your CV in English as soon as possible.

Benefits:

We’re committed to supporting our employees with a range of attractive benefits and valuable development opportunities. As a member of our team, you’ll enjoy a 25% staff discount across all H&M Group brands-available both in-store and online. Additionally, every employee is included in our H&M Incentive Program (HIP), designed to reward your contributions and support your growth within the company. You can read more about our H&M Incentive Program here.

Inclusion & Diversity

At H&M Group, we are committed to fostering inclusive, diverse, and equitable workplaces across our entire organisation. We believe that teams thrive when they bring together a wide range of backgrounds, perspectives, and experiences. This diversity enhances our ability to solve problems creatively, expand our thinking, and build meaningful connections with colleagues and customers around the world. That’s why we consider all dimensions of diversity throughout our recruitment process-ensuring our workforce reflects the richness of the communities we serve

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

To manage the high volume of applications for roles with leadership responsibilities, we use an online assessment method. You will need to complete it as part of the application and screening process. Your responses will be scored by an assessment tool that applies to predefined criteria set by H&M Group.

After completing the assessment, you’ll have the opportunity to share feedback and ask questions.

If you experience any difficulties or prefer an alternative assessment method, please contact [email protected]. Choosing an alternative will not impact your application. For more information on how we process your personal data, please see our Privacy Notice.

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