Retail Media Reporting & Insights Senior Analyst

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

Home Depot’s Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst tobecome an expert inmeasurement strategy, leadership,and execution for Suppliers/Advertisers within our retail media network.

In this role, you willsupport the management ofa number ofsuppliers/advertisersbyanalyzing andpresenting data driven narratives andstories ofperformance.Youwill evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well asad effectiveness measurement such asbrand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders.

You will be a key driver of Return on Marketing Objective (ROMO) storytelling-translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.

The ideal candidate is a strongdata analystand leaderwho is passionate about both marketing measurement andprocess development and implementation. Youmustbring an ownership mindset, a collaborative spirit, andstrong communicationskills to support cross-functional partners and foster excellence across people, processes, and products.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Reporting and Insights
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Expertisein Marketing Measurement: Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.

• Analytical & Technical Skills: Intermediateproficiencyin SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives.

• Test-and-Learn Mindset: Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies.

• Strategic Problem Solving: Skilled at breaking down complex, ambiguous business challenges-spanning process, technology, and customer experience-into clear, actionable improvement plans.

• Influence & Communication: Exceptional communicator with the ability to translate technical insights for non-technical audiences and influence stakeholders at all levels.

• Change Management & Collaboration: Experienced in navigating organizational change, fostering cross-functional alignment, and building strong partnerships across teams.

• Market Awareness: Ability to conduct competitive research and apply insights to inform strategy and innovation.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict