{"id":2157365,"url":"https://alion.io/job/horizontal-digital-salesforce-functional-lead","title":"Salesforce Functional Lead","company":{"id":6645,"name":"Horizontal Digital","domain":"horizontaldigital.com","url":"https://alion.io/company/horizontaldigital","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jaipur, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":35000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Jira","optional":false},{"name":"Rollup","optional":false}],"status":"live","first_seen_at":"2026-10-09T07:06:48Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-12T07:27:52Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.\nWe use these values to fuel superior results:\nLock arms\nWe forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.\nShow hustle\nWe’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.\nEmbrace change\nFrom new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.\nElevate empathy\nWe listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.\nNever settle\nWe motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.\nBut enough about us. Let’s talk about you.\nThe Salesforce Functional Lead must have the confidence to lead cross-functional teams, the ability to partner with lateral project leads, and the client advocacy skills to manage clients up and down an organizational structure. The ideal candidate has a strong passion for experience strategy, experience design and digital platform development. They have proven experience running substantial client projects and driving success at an account level.\nThe Salesforce Functional Lead thrives at the intersection of building today’s agreed-upon solution while also advocating for tomorrow’s next great step. They love navigating the complexities that digital projects can bring, daily inspiring and motivating their teams to do compelling and commercially successful work.\nDo you love learning about technology, having fun while you work, and delivering exceptional client outcomes? If so, this might be the role for you!\nWhat you’ll do:\nAct as Functional Lead on consulting engagements to ensure successful delivery of the projects in various accounts for scope, deliverables, budget, client satisfaction, business outcomes and team engagement.\nBecome a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations.\nDevelop, grow, and sustain strategic client relationships. Facilitate programs that draw out and answer clients’ needs. \nAnticipate the needs, concerns and input from clients, and advocate for high-ROI solutions that may challenge perspectives on process, systems, and customers. \nUnderstand client business, internal dynamics, industry, and competition to help bring clients the right solutions at the right time. \nSupport and drive progress toward the vision for each account in partnership with the broader agency team. \nEstablish business alignment & relationship with customer.\nTranslate business requirement into functional requirement.\nGuide and coordinate implementation of functional requirements in alignment to business goals\nTrain the customer team for adoption of designed system\nEngage and partner with a multi-disciplinary team of project managers, designers, developers, and business experts in a way that leads to bold ideas and mission effectiveness as well as operational efficiency. \nContribute digital marketing strategy expertise to contribute to deliverables such as digital roadmaps, MVP definition, feature set prioritization, requirements documentation, strategic perspectives, user experience recommendations, and Agile technical delivery work reviews. \nProactively run the account, recognizing opportunities, foreseeing risks, and always staying out in front of it.\nDrive practice thought leadership, offerings, and innovative approach to solutions on behalf of clients. \nParticipate in practice events and training (internal or external). \nMentor associate delivery team members in related activities.\nMaintain industry and ecosystem knowledge and certifications. \nArticulate Horizontal Digital Salesforce practice capabilities, offerings, and value propositions.\nContribute to practice thought leadership and offerings. \nStay current on technical learning and trends.\nActivities & Deliverables\nAlign platform capabilities with business goals and strategy.\nPlan and run Discovery workshops (Customer journeys and business processes)\nDefine and document Customer journeys & Business processes as an implementation work (Sales Process, Service Process etc.)\nTranslating high-level customer journeys and business processes into Salesforce functionality\nPerform current state analysis (existing Business Processes, Personas, Journeys, Channels etc.)\nDefine and create to-be state (to-be Business Processes, Journeys, Channels etc.) [process design]\nWorking sessions, Standups\nRequirements analysis, elicitation/ prioritization\nUser story writing and grooming\nProduct/ functionality Demos\nUAT planning and execution.\nPlan and conduct user trainings\nJourney, flow, and process diagrams (Lucid/Doc)\nJira Documentation (user stories, epics, JIRA practices)\nUAT Plan and documentation (Doc)\nL2 and L3 Business process diagrams (Lucid/Doc) - Further detailing L1 with functional/ implementation details \nWho you are:\nYou are a CRM and digital experience enthusiast who can understand and support a program with complex business, user experience and technical challenges, and have a proven track record supporting client and internal teams in achieving digital solutions. \nYou are flexible with the ability to handle multiple demands, shifting priorities and rapid change. You exude confidence, persistence, and the ability to stay calm despite multiple projects and goals. \nYou see ambiguity through the lens of opportunity, rather than of concern. \nYou are recognized as trusted, empathetic, and accountable in relationships with clients, colleagues, partners, and other industry professionals. \nYou are optimistic and demonstrate a positive mental attitude and are hungry for opportunities to learn, grow and evolve personally and professionally. \nYou have excellent written and verbal communication skills for coordination across projects and teams. This includes the ability to captain and steer in-person and digital strategic meetings and presentations. \nYou have an entrepreneurial mindset and the drive to develop and shape Horizontal Digital’s future growth with a continuous passion for influencing and scaling business processes. \nWhat you bring:\n8+ years of client-facing consulting/professional services experience.\n6+ years of experience designing and implementing Salesforce solutions.\nIn-depth knowledge and experience of Salesforce (Sales, Service, Experience & Marketing Cloud) key capabilities and functionalities\nSolid stakeholder management and communication skills, and the ability to articulate project scope, milestones, risk mitigation strategies, and end-state outcomes to both executives and day-to-day contacts. \nIn-depth knowledge and experience with end-to-end digital experience design and development and the ability to translate that experience effectively to future projects. \nDemonstrated ability to proactively develop core skills, demonstrate confident executive presence, and collaborate closely with your teams in a professional environment. \nDemonstrated success working in a collaborative environment to design a scalable solution to meet client business needs and participate in system configuration.\nSalesforce certification(s) and overall understanding of capabilities of products, specifically Marketing Cloud and/or Pardot. \nBachelor’s degree preferred.\nThe above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. 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