{"id":1256061,"url":"https://alion.io/job/housecall-pro-senior-manager-performance-marketing","title":"Senior Manager, Performance Marketing","company":{"id":1505,"name":"Housecall Pro","domain":"housecallpro.com","url":"https://alion.io/company/housecall-pro","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":48,"ghost_share":0.021,"stale_share":0.417,"repost_share":0.021,"time_to_fill_p50_days":55,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":["BR","PL"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":108000,"max_usd":200000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Tableau","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-09-25T17:13:32Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-14T13:07:33Z","board_verified":true,"closed_at":null,"days_open":50,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":49},"description":"Why Housecall Pro?\nHelp us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and-ultimately-save time so they can be with their families and live well.\nWhile our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together-no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. \nWe also offer:\nA generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)\nPaid holidays and flexible, take-it-as-you-need-it paid time off \nEquity in a rapidly growing startup backed by top-tier VCs\nMonthly tech reimbursements\nA culture built on innovation that values big ideas, no matter where they come from\nRole Overview\nAs the Senior Manager, Performance Marketing, you own a meaningful media budget and lead a portfolio of performance marketing channels focused primarily on demand generation programs that create net-new demand and awareness among our target audience. You set strategy, manage budget allocation, lead a team of performance marketers, and optimize campaigns across channels including paid social, direct mail, creator and influencer marketing, affiliate, and other emerging acquisition strategies.\nAs Senior Manager, Performance Marketing, you balance strategic ownership with hands-on execution, using data, experimentation, and customer insights to drive scalable growth while maintaining strong efficiency guardrails. You partner closely with Creative, Lifecycle Marketing, Analytics, Finance, and Product to build a full-funnel acquisition engine, improve channel performance, strengthen measurement, and identify new opportunities for growth.\nOur team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.\nWhat you do each day:\nLead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals\nOwn and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels\nManage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment\nAnalyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality\nIdentify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities\nPartner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution\nCollaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine\nDesign and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics\nOwn reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership\nManage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance\nQualifications:\n7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals\nExperience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio\nStrong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau)\nStrong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting\nBachelor’s degree in Marketing, Business, or a related field, or equivalent work experience\nProven experience driving team efficiency or output quality through the strategic use of AI tools and automation\nWhat will help you succeed:\nStrong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency\nA bias for action, experimentation, and continuous optimization\nExcellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership\nCuriosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors\nComfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment\nAbility to connect customer insights, creative strategy, channel performance, and business outcomes\nA multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery\nPersonal resilience to learn from scratch, and successfully thrive in ambiguity\nLocation Dependent Information\nThis role is open to candidates and the expected salary range for this role is $134,000-$162,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.\nFounded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.\nHousecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.\nWe support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you. \nHousecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote\nPrivacy Notice for California Job Candidates - Housecall Pro\nUse of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.\nAny specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.","description_format":"text","description_chars":8077,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible time off","Growth opportunities","Parental leave"],"hiring_locations":[{"name":"Brazil","iso":"BR","kind":"country"},{"name":"Poland","iso":"PL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Field Service Management Software","Scheduling & Booking Software"],"lifecycle":[{"event":"open","at":"2026-09-25T19:11:46Z"},{"event":"close","at":"2026-11-12T03:23:40Z"},{"event":"reopen","at":"2026-11-13T23:09:33Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 6 · green card filings: 2","filings_12m":6,"filings_prev_12m":10,"green_card_filings_12m":2,"median_offered_wage_usd":121250,"route":null,"cap_exempt":false,"checked_at":"2026-11-14T07:33:33+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.946,"p_room":0.75,"age_days":49,"expected_fill_days":55,"reasons":["conf:1","urgency","win:late"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/housecall-pro-senior-manager-performance-marketing","json_url":"https://alion.io/job/housecall-pro-senior-manager-performance-marketing.json","meta":{"generated_at":"2026-11-14T17:36:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20427,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1505},"rest":"https://alion.io/mcp/rest/get_company?id=1505"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhousecall-pro-senior-manager-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhousecall-pro-senior-manager-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhousecall-pro-senior-manager-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/housecall-pro-senior-manager-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhousecall-pro-senior-manager-performance-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1256061}},{"tool":"search_jobs","arguments":{"company":"housecallpro.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1256061},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}