{"id":393931,"url":"https://alion.io/job/hp-inc-marketing-automation-engineer","title":"Marketing Automation Engineer","company":{"id":72,"name":"HP Inc.","domain":"hp.com","url":"https://alion.io/company/hewlett-packard","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":194,"ghost_share":0,"stale_share":0.701,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-10-27T05:46:45Z"}},"role":"DevOps","role_family":"DevOps","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Washington, United States","Tlaquepaque, Mexico"],"countries":["US","MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":83000,"max":127800,"currency":"USD","period":"year","gross":null,"usd_annual":127800},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"Rest API","optional":false},{"name":"SOAP","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-06-01T00:00:00Z","employer_posted_date":"2026-06-01","last_verified_at":"2026-10-27T10:01:22Z","board_verified":true,"closed_at":null,"days_open":148,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":148},"description":"Marketing Automation EngineerDescription -\nJob Summary\nAs a Marketing Automation Engineer, you are passionate about engineering scalable, data-driven marketing automation solutions that deliver personalised customer experiences across the full life-cycle. You will work within a highly cross-functional environment, partnering with marketing, analytics, and product teams to design and implement CRM programs that drive engagement, retention, and revenue. You bring deep hands-on expertise in enterprise CRM platforms-particularly Salesforce Marketing Cloud-and thrive at the intersection of technical architecture and marketing strategy. You understand that trust is built through relevant, timely, and compliant communications, and you leverage data to make every interaction meaningful. You are excited by the challenge of building scalable systems that operate across global audiences.\nResponsibilities\nDesign, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript, and SSJS to deliver personalised, triggered communications at scale.\nArchitect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms, and third-party data sources.\nPartner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points.\nBuild and maintain reusable AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks to accelerate campaign velocity and enforce governance standards.\nDevelop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends, and enable real-time personalization across channels.\nImplement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing\ncompliance (CAN-SPAM, GDPR, CASL), and audit logging.\nCollaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness, and regulatory compliance before every deployment.\nDefine and maintain a roadmap for CRM platform enhancements, new channel integrations, and automation capabilities aligned to business growth objectives.\nMonitor and analyze campaign performance metrics-open rates, click rates, conversion, deliverability-and use insights to drive continuous optimisation of programs and infrastructure.\nEducation & Experience Recommended\nBachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field\nMBA or advanced business degree a plus\n5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud\n Preferred Certifications\nSalesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred\nKnowledge & Skills\nDeep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder\nAdvanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic\nStrong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation\nExperience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC\nSolid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals\nFamiliarity with CRM data privacy regulations (GDPR, CAN-SPAM, CASL) and how they shape data architecture and campaign execution\nExperience with CDP or data lake integrations feeding CRM activation layers\nStrong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements\nExcellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation\nHighly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance\nCross-Org Skills\nEffective Communication\nResults Orientation\nLearning Agility\nDigital Fluency\nCustomer Centricity\nDisclaimer\nThis job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.\nSalary\nThe pay range for this role is$83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.\nBenefits:\nHP offers a comprehensive benefits package for this position, including:\nHealth insurance\nDental insurance\nVision insurance\nLong term/short term disability insurance\nEmployee assistance program\nFlexible spending account\nLife insurance\nGenerous time off policies, including;\n4-12 weeks fully paid parental leave based on tenure\n11 paid holidays\nAdditional flexible paid vacation and sick leave (US benefits overview)\nThe compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.\nJob -\nMarketingSchedule -\nFull timeShift -\nNo shift premium (United States of America)Travel -\nRelocation -\nEqual Opportunity Employer (EEO)-\nHP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).\nPlease be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.\nFor more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal \"","description_format":"text","description_chars":6652,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Equity","Health insurance","Life insurance","Parental leave","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Laptops","Computer Peripherals","3D Printers & Additive Manufacturing","Printers & Scanners"],"lifecycle":[{"event":"open","at":"2026-09-05T23:36:16Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":0.9,"p_active":0.147,"p_room":0.28,"age_days":148,"expected_fill_days":20,"reasons":["conf:53","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":127800,"is_top_pay":false},"html_url":"https://alion.io/job/hp-inc-marketing-automation-engineer","json_url":"https://alion.io/job/hp-inc-marketing-automation-engineer.json","meta":{"generated_at":"2026-10-27T10:41:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12410,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":72},"rest":"https://alion.io/mcp/rest/get_company?id=72"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhp-inc-marketing-automation-engineer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhp-inc-marketing-automation-engineer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhp-inc-marketing-automation-engineer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hp-inc-marketing-automation-engineer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhp-inc-marketing-automation-engineer"}]}