{"id":3352164,"url":"https://alion.io/job/hp-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2088298,"name":"HP","domain":"hewlett-packard.de","url":"https://alion.io/company/hewlett-packard-de","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":148,"ghost_share":0,"stale_share":0.905,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ness Ziona, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":78000,"max_usd":184000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-27T18:52:25Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-31T05:40:17Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Product Marketing ManagerDescription -\nHP, the global leader in digital printing, is looking for an experienced, professional, and ambitious leader for its Global Business Unit in the Marketing Development team.\nThe global product marketing manager is responsible for providing market leadership to increase customer usage of HP Indigo products. This key position will provide strategic thought leadership content to meet business objectives, and partner closely with other functions in the marketing, product and GTM teams to initiate and execute global business development activities. As a product marketing manager, you will be responsible for the entire product life cycle in your segment. In this role, you will be responsible for bringing new products to market, create competitive narratives, sales tools and content to promote the product GTM; for existing products you will maintain market leadership and highlight competitive advantages.\nIf you are looking for a global role that includes strategic initiatives, content creation and thought leadership, while dreaming big, you have a can-do approach and know how to engage through varied interfaces, please submit yourself for this position and help us shape our leadership in the digital print industry.\nPrimary responsibilities:\nTranslate business objectives into the development of a yearly business plan, including strategies and tactics that increase HP’s awareness and relevancy, and generate demand.\nKnowledge base of our technology, expert in segment requirements and market trends, differentiation and translate it into market development opportunities.\nCreate content that promotes your segment’s leadership and address the market challenges and opportunities to generate demand (P&P, articles, white papers, sales kits, sales collaterals, videos, webinars, PPTs, etc.).\nCollaborate with existing customers so they become HP Indigo’s ambassadors, and to understand current and emerging needs and translate them into market needs that will express in future solutions as well as messaging.\nDefine, manage and evolve differentiated competitive messaging and value propositions for your segment and the products included in the segment.\nCollaborate with media channels to ensure integration of a multi-channel PR approach.\nWork in close collaboration with GTM, sales enablement and SMEs to develop the supporting marketing tools for a successful product penetration strategy.\nPlan and oversee the execution of industry events worldwide. Work alongside the marketing team on events and tradeshows, with responsibility for the strategy, HP Indigo messaging, content and global overview.\nWork with industry analysts to relate your segment value proposition to key trends and highlight HP Indigo in industry content as well as drive new researches.\nDevelop and track business development budgets and projections while maximizing ROI.\nRequirements:\n7+ years of experience in B2B marketing.\nAbility to understand the technology of multi-disciplinary systems and combine it with business and strategic marketing\nExperienced with marketing content writing (messages, success stories, marketing tools).\nDemonstrated ability to work proactively and collaboratively with global, cross-functional teams.\nThought leadership - strategic thinking and ability to deliver messaging at a high level with supporting data.\nGetting things done, successfully - excellent communication, organization, decision-making and problem-solving capabilities (willingness to roll up one’s sleeves to get the job done).\nCan create leadership without authority.\nExcellent mindset and a positive can-do attitude.\nAbility to travel with varying intensity.\nHigh-level English speaking and writing - Mandatory.\nMBA advantage\nMaternity leave replacement with a strong potential for a permanent position.\nJob -\nMarketingSchedule -\nFull timeShift -\nNo shift premium (Israel)Travel -\nRelocation -\nEqual Opportunity Employer (EEO)-\nHP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).\nPlease be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.\nFor more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal \"","description_format":"text","description_chars":4875,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Laptops","Printers & Scanners"],"lifecycle":[{"event":"open","at":"2026-10-27T18:52:25Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":3,"expected_fill_days":19,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/hp-product-marketing-manager","json_url":"https://alion.io/job/hp-product-marketing-manager.json","meta":{"generated_at":"2026-10-31T15:33:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24355,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2088298},"rest":"https://alion.io/mcp/rest/get_company?id=2088298"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhp-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhp-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhp-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hp-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhp-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3352164}},{"tool":"search_jobs","arguments":{"company":"hewlett-packard.de","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3352164},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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