{"id":3465559,"url":"https://alion.io/job/hr-block-senior-web-analyst","title":"Senior Web Analyst","company":{"id":2633,"name":"H&R Block","domain":"hrblock.com","url":"https://alion.io/company/hrblock","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":89800,"max":134700,"currency":"USD","period":"year","gross":null,"usd_annual":134700},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-29T15:23:54Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-03T17:32:19Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"About the Role\nAt H&R Block, we're transforming how data powers customer experiences. As a Senior Web Analyst, you'll analyze and optimize digital customer experiences across H&R Block's web properties using Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform technologies, and behavioral data. You'll partner across Marketing, Product, Technology, and Customer Experience to translate business needs into measurement solutions and actionable insights that improve engagement and business outcomes, while also supporting analytics tagging, platform governance, Adobe integrations, implementation quality, and modernization initiatives including Adobe Web SDK and CJA.\nDay to day, you'll...\nAnalyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences\nDevelop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces that monitor engagement, conversion, retention, and customer journey performance\nTranslate business questions and requirements into meaningful analyses, measurement strategies, tagging requirements, and scalable reporting solutions\nPerform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations that support business planning and strategy\nDefine and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment\nDevelop and maintain CJA data views and reporting structures that support cross-channel customer journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions\nPartner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity, and related initiatives\nLead analytics QA and implementation validation efforts, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues\nMaintain analytics documentation and support enterprise governance and data quality standards across measurement, reporting, and analytics implementations\nPartner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences\nRequired Qualifications\n7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields\nAdvanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces\nStrong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks\nExperience gathering business requirements and translating them into reporting, measurement, and analytics solutions\nExperience leading analytics QA, implementation validation, and data quality efforts\nWorking knowledge of SQL, Excel, and data visualization tools\nExcellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners\nPreferred Qualifications\nExperience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP)\nExperience with Adobe Web SDK implementations, APIs, and data integrations\nExperience supporting Adobe Target, experimentation, or personalization initiatives\nExperience with customer journey analysis and cross-channel reporting\nKnowledge of statistical analysis, forecasting methodologies, and predictive modeling\nExperience working within enterprise-scale analytics environments\nExperience in financial services, retail, customer experience, or digital marketing\nWhy work for us\nAt H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.Pay Range Information\nThe pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.Pay Range\n$89,800.00 - $134,700.00/Yr.Sponsored Job\n#LI-CS1 #LI-REMOTE","description_format":"text","description_chars":5737,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Accounting & Bookkeeping Services","Tax Advisory & Preparation"],"lifecycle":[{"event":"open","at":"2026-10-29T15:23:54Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.822,"p_room":0.945,"age_days":4,"expected_fill_days":12,"reasons":["conf:2","velocity","win:mid"],"computed_at":"2026-11-03T05:54:40Z"},"pay":{"stated_usd_annual":134700,"is_top_pay":true},"html_url":"https://alion.io/job/hr-block-senior-web-analyst","json_url":"https://alion.io/job/hr-block-senior-web-analyst.json","meta":{"generated_at":"2026-11-03T20:35:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3289,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2633},"rest":"https://alion.io/mcp/rest/get_company?id=2633"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhr-block-senior-web-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhr-block-senior-web-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhr-block-senior-web-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hr-block-senior-web-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhr-block-senior-web-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3465559}},{"tool":"search_jobs","arguments":{"company":"hrblock.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3465559},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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