{"id":3449428,"url":"https://alion.io/job/hsbc-crm-data-analytics-lead","title":"CRM and Data Analytics Lead","company":{"id":19779,"name":"HSBC","domain":"hsbc.com","url":"https://alion.io/company/hsbc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"A","score":100,"open_postings":57,"ghost_share":0,"stale_share":0.035,"repost_share":0.228,"time_to_fill_p50_days":13,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Python","optional":false},{"name":"SAS","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-29T07:48:34Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-10-31T02:16:01Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Some Careers Grow Faster Than Others.\nIf you’re looking for a career that will help you to stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.\nWithin International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Private Banking and Insurance.\nWe are currently seeking a high calibre professional to join our team as the CRM Data Analytics Lead.\nPrincipal Accountabilities\nImpact on the Business: Data, Analytics and CRM Delivery\nLead the delivery of assigned CRM, Data and Analytics projects across local, regional and relevant global teams.\nResponsible for developing a best-practice Analytics CoE capability for Vietnam.\nResponsible for the delivery of incremental revenue, cost saving, customer engagement and customer-experience benefits from analytical initiatives and centrally generated leads.\nIntegrate Data and Analytics into customer management, sales and campaign processes.\nDevelop and maintain standardized end-to-end campaign management, CRM and Analytics processes.\nLead the establishment of common KPIs and measurements across marketing campaigns and offer strategies.\nSupport the Head of Data, Analytics and CRM in establishing Data, Analytics and CRM policies, standards, governance and operating processes.\nEnsure that Data, Analytics and CRM solutions are stable, ready, accurate and fit for business use.\nCustomers / Stakeholders\nDeliver support to sales channels to create/ maintain/expand customer relationships\nAccountable for delivering and optimizing the use of CRM-system platform to drive and deliver sales growth, includes the use of artificial intelligence of CRMS to build and generate business leads to the respective sales streams.\nAccountable for analytical support of contact strategy\nSupport SVP Head of Data & Analytics to provide system training & refresh training for business users if required.\nTreat customer fairly with integrity.\nLeadership & Teamwork\nLead assigned Data, Analytics and CRM initiatives and coordinate delivery across local, regional and offshore teams.\nSupport the Head of Data, Analytics and CRM in leading the Data and Analytics agenda for Vietnam.\nDevelop and maintain strong working relationships across country, regional and global teams.\nLead the development, mentoring, reskilling and upskilling of analysts and other team members.\nShare knowledge and promote best practice across the team.\nProactively manage assigned initiatives and deliver against agreed timelines.\nContributing effectively as a team player.\nSupport an environment that encourages communication, diversity, continuous learning and collaboration.\nOperational Effectiveness & Control\nAssist SVP Head of Data & Analytics to determine the need and monitor our competitive position in complaints within assigned customer segment through market research, data warehouse analysis, complaints data and feedback from other business units and line managers. Support SVP to execute the analysis and use information gathered to develop strategies to optimize customer experience.\nResponsible to building an effective team through communication, knowledge sharing, and development plans. Join up to cultivate an environment that supports diversity and reflects the HSBC brand.\nResponsible for reviewing & improving the process for providing leads sales teams in a timely manner\nIn assigned areas and assigned projects, act as main contact point for ASP on CRM & Analytics related matters\nComply with internal control/Compliance policies\nResponsible for an adequate understanding of all relevant regulations applicable to the business and generally assisting with resolution of compliance related issues.\nComplete tasks and fulfill responsibilities as outlined in CDD LoBP, AML Policy; Sanctions Policy and always stay vigilant to identify and report warning signs to detect, deter and protect customers and the bank from fraud and financial crimes.\nKnowledge & Experience / Qualifications\nHaving university (BA) or (BS) \nExperience in CRM, Data, Analytics or Information Management, preferably in banking, finance or a related industry.\nExperience in customer segmentation, portfolio analytics, data mining, model building, propensity models, event triggers or customer lifecycle marketing.\nExperience in customer base marketing initiatives and campaign management.\nExperience in developing and delivering analytical capabilities and solutions.\nExperience working with data warehouses such as RDBMS and Cloud.\nProgramming languages such as SAS, SQL, R and Python.\nUnderstanding of predictive analytics and analytical techniques.\nExperience in project management, process improvement and delivery of multiple initiatives.\nKnowledge and skills in CRM and Analytics.\nExcellent analytical and problem-solving capabilities.\nStrong communication, influencing and interpersonal skills.\nGood time management and the ability to meet tight deadlines and manage multiple tasks.\nAbility to work independently and as a good team player.\nExperience in coordinating local, regional and offshore teams.\nExperience in developing, mentoring, reskilling or upskilling analysts and other team members.\nUnderstanding of relevant regulatory, Compliance, Information Security and Data Ethics requirements.\nAbility to drive adoption of CRM and Analytics through communication, knowledge sharing and influencing skills.\nOpening up a world of opportunity\nhttp://www.hsbc.com/careers\nHSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.\nIssued by The Hongkong and Shanghai Banking Corporation Limited\nAbout HSBC Vietnam: https://www.about.hsbc.com.vn/vi-vn","description_format":"text","description_chars":6750,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Flexible schedule","Professional development"],"hiring_locations":[{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Wealth Management & Financial Advisors","Investment Banking & M&A Advisory"],"lifecycle":[{"event":"open","at":"2026-10-29T10:21:51Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":13,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/hsbc-crm-data-analytics-lead","json_url":"https://alion.io/job/hsbc-crm-data-analytics-lead.json","meta":{"generated_at":"2026-10-31T04:41:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6461,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":19779},"rest":"https://alion.io/mcp/rest/get_company?id=19779"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhsbc-crm-data-analytics-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhsbc-crm-data-analytics-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhsbc-crm-data-analytics-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hsbc-crm-data-analytics-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhsbc-crm-data-analytics-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3449428}},{"tool":"search_jobs","arguments":{"company":"hsbc.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3449428},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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