{"id":3860604,"url":"https://alion.io/job/hsbc-digital-marketing-services-manager","title":"Digital Marketing Services Manager","company":{"id":19779,"name":"HSBC","domain":"hsbc.com","url":"https://alion.io/company/hsbc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"A","score":100,"open_postings":75,"ghost_share":0,"stale_share":0.053,"repost_share":0.067,"time_to_fill_p50_days":14,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Looker","optional":false},{"name":"Screaming Frog","optional":false},{"name":"Semrush","optional":false}],"status":"live","first_seen_at":"2026-11-05T05:09:25Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-13T13:54:04Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Some careers shine brighter than others.\nIf you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions. We are currently seeking an experienced professional to join our team in the role ofDigital Marketing Services Manager\nJob Responsibilities:\nDevelops and leads implementation of marketing efforts through Search Engine Optimization, landing page optimization and leads tracking\nPerform data analysis on website performance, user behavior, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations\nManage website optimization efforts through A/B testing, multivariate testing, persona management and provide analysis and recommendation based on experiment results to drive traffic and increase conversion\nAct as a subject matter expert on different SEO, tag management and web analytics solution such as but not limited to Tealium, Google Looker, SiteImprove, Google Search Console, ScreamingFrog, Observepoint, etc.\nFacilitate cookie audits to ensure in-scope markets are in compliant with GDPR, report identified gaps in audits and monitor actions to rectify issues particularly on the managed sites \nSupport business requirements on end-to-end marketing through different touchpoints like SEO, SEM, email marketing, etc. to improve user experience. \nMotivates staff by ensuring participation in various engagement opportunities.\nTo continually reassess the operational risks inherent in the business taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of recent technology.\nJob Requirements:\nStrong SEO expertise across technical, on-page/off-page SEO\nKnowledgeable in AEO/GEO best practices\nProven ability to generate insights from search and web performance data and turn them into prioritized, measurable recommendations\nHands-on experience with web analytics and SEO platforms (e.g., Heap, Google Looker, Google Search Console, Semrush), including event/conversion tracking concepts and funnel analysis\nSolid understanding of digital measurement and KPI frameworks, including defining success metrics for journeys, landing pages and content\nStrong data visualisation and reporting skills with clear storytelling and stakeholder-ready outputs\nAble to work as part of a team or as an individual or lead and manage a team\nFlexibility in working different shifts when required or work overtime on weeknights and weekends if necessary\nCandidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.\nDue to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritized.\nYou’ll achieve more when you join HSBC.\nHSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. 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