{"id":1944498,"url":"https://alion.io/job/hubspot-principal-data-analyst","title":"Principal Data Analyst","company":{"id":1742,"name":"HubSpot","domain":"hubspot.com","url":"https://alion.io/company/hubspot","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Welcome to the Jungle","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cambridge, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":243500,"max":243500,"currency":"USD","period":"year","gross":null,"usd_annual":243500},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"LLM","optional":false},{"name":"Machine Learning","optional":false}],"status":"live","first_seen_at":"2026-10-06T05:38:21Z","employer_posted_date":null,"last_verified_at":"2026-10-06T05:38:21Z","board_verified":false,"closed_at":null,"days_open":11,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":11},"description":"This a Full Remote job, the offer is available from: United States\nOur mission at HubSpot is to help millions of organizations grow better. As Principal, Marketing Measurement, you'll lead the evolution of how HubSpot measures and optimizes its marketing measurement and investments - building the measurement infrastructure and decision-making framework that enables confident capital allocation decisions across organic, paid, owned, and earned channels.\nHubSpot operates a significant and growing marketing presence across organic channels, paid media, a robust content and media network, and earned and owned activations. As we scale through brand-led, multi-channel demand creation, we're building the capability to understand what drives incremental growth across all marketing levers and translate those insights into smarter investment decisions. This role leads that work, working closely with cross functional teams across Marketing, Finance, Data Science, Engineering, and Product - combining marketing mix modeling, incrementality testing, multi-touch and modernized attribution, and predictive forecasting into a unified measurement capability that serves Marketing and Finance alike.\nThis is a high-visibility role for someone who combines deep measurement expertise with the strategic instincts to connect analytical rigor to the decisions that matter most.\nWhat You'll Do\nMeasurement Strategy & Attribution\nDeep understanding of full funnel Marketing strategy and techniques.\nOwn and evolve the marketing measurement framework across organic, paid, owned, Brand, LLM/AEO, media/creators, and earned channels - establishing a single, consistent view of how marketing investment drives revenue.\nOwn and develop how marketing tracks full funnel attribution across the buyer journey across all channels and touchpoints.\nModernize attribution methodology - moving beyond last-click toward view-based, multi-touch, and buying-group-aware models that capture the full influence of marketing activity on the path to revenue.\nDevelop executive-ready reporting and performance narratives that connect marketing investment to revenue outcomes, enabling capital allocation decisions with confidence.\nMarketing Mix Modeling & Incrementality\nBuild and operate Marketing Mix Models that quantify the marginal ROI of investment across channels - enabling evidence-based scenario planning and capital allocation between paid, owned, and earned.\nEstablish and scale an incrementality testing program - designing holdout methodology, running causal experiments, and translating results into investment recommendations.\nPartner with Marketing and Finance leadership to move budget conversations from channel-by-channel negotiation toward joint, evidence-based investment planning.\nPredictive Analytics & Forecasting\nBuild and operationalize predictive LTV models that connect upstream marketing signals to downstream revenue outcomes - enabling spend decisions grounded in expected long-term customer value.\nDevelop multi-horizon revenue forecasting capabilities that translate real-time marketing indicators into expected ARR outcomes, giving Marketing and Finance a continuously updated view of performance.\nDrive the build vs. buy roadmap for predictive tooling - evaluating vendor solutions, managing external partnerships, and defining where proprietary models create lasting advantage.\nData Science Leadership\nLead and direct data science execution toward measurement priorities - maintaining the technical depth to design experiments, validate methodology, and hold quality bar on outputs.\nAdvance AI and machine learning applications across measurement, attribution, targeting, and forecasting to improve the speed and accuracy of marketing decision-making.\nWhat You'll Bring\nRequired Qualifications\n10+ years in marketing analytics or marketing data science.\nDeep understanding of Marketing strategy and how it’s developed and executed on to inform and build build the right measurement approach behind it. \nDeep expertise in Marketing Mix Modeling andincrementality testing - hands-on experience building or operationalizing these capabilities and connecting outputs to capital allocation decisions.\nExperience building predictive LTV models and multi-horizonrevenue forecasting - connecting leading marketing indicators to expected downstream revenue outcomes.\nExperience building or implementing multi-touch attribution models to measure impact across a B2B SaaS buyer’s journey.\nTrack record of building a trusted Finance partnership - developing shared measurement frameworks that drive budget decisions, not just reporting.\nStrong technical fluency - able to design experiments, validate data science outputs, and direct execution teams effectively.\nExperience with modern, multi-touch attribution approaches across paid, owned, and earned channels, including view-based and buying-group-level measurement.\nExcellent executive communication skills - able to translate complex causal findings into clear investment recommendations for non-technical stakeholders.\nNice-to-Have Qualifications\nMarketing measurement and leadership experience at a B2B SaaS or high-growth technology company.\nData science background\nExperience with Brand and LLM/AEO/GEO measurement techniques and attribution.\nBackground in or close partnership with paid media strategy and bidding optimization.\nExperience evaluating and managing external measurement vendors - MMM platforms, incrementality tools, or LTV providers.\nFamiliarity with B2B buying-group measurement across complex, multi-stakeholder sales cycles.\nKey Qualities We'll Test For\nMeasurement depth and methodology rigor\nFinance partnership and decision-making impact\nPredictive analytics and forecasting capability\nStrategic operating model and build vs. buy judgment\nTechnical fluency and data science collaboration\nExecutive communication and strategic storytelling\nPay & Benefits\nThe cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.\nThis resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.\nBenefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.\nAt HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.\nAnnual Cash Compensation Range:$152,200-$243,500 USD\nAt HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.\n\nIf you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements\n\nAbout HubSpot\nHubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.\nAt HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.\nWe’re building a companywhere people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.\nRecognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.\nExplore more:\n\nHubSpot Careers\n\nLife at HubSpot on Instagram\n\nIf you need accommodations or assistance due to a disability, please reach out to us using this form.\n\nMassachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\n\nGermany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.\n\nIndia\nApplicants: link to HubSpot India's equal opportunity policy here.\nHubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. 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