{"id":2374800,"url":"https://alion.io/job/huda-beauty-data-analytics-manager-media-and-digital-performance","title":"Data Analytics Manager - Media and Digital Performance","company":{"id":8773,"name":"Huda Beauty","domain":"hudabeauty.com","url":"https://alion.io/company/huda-beauty","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":64000,"period":"year","method":null,"sample_n":8071},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-12T18:22:27Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-24T18:00:34Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!\nSummary: As Data Analytics Manager - Media and Digital Performance, you will be a hands-on expert individual contributor responsible for analyzing media performance across all paid channels and turning insights into optimization recommendations as part of our Global Paid Media & Growth team. You will lead post-campaign deep dives and ad hoc analyses, collaborate closely on dashboard and reporting automation with our Technology team, and help develop our overall media effectiveness capabilities. You will also own media data quality and governance, including KPI definitions, a global campaign naming convention and tracking/tagging audits, ensuring our media data is accurate, consistent, and ready to inform future strategy and plans.\n\nEssential Duties and Responsibilities:\nMedia and Digital Performance Analysis\nIndependently analyze media performance across channels (paid social, search, programmatic display and video, influencer amplification…), measuring efficiency (CPM, CPC, CPA, CAC…) and effectiveness (reach on target, frequency, audience penetration, ROAS…)\nGenerate and deliver optimization recommendations across budget allocation, audience targeting, creative, and channel mix to support the broader Media & Growth team on in-flight optimization\nSupport media planning and budgeting with forecasting, scenario modelling, and historical performance benchmarks\nIntelligence and Reporting\nCollaborate with media experts at global/local to conduct post-campaign deep dives and produce clear learnings to inform future activity\nUnpack and analyze to-date performance using different lens (e.g. country, channel, platform, placement, creative…) to capture media performance drivers/derailers and codify them into guidelines/guardrails to improve all media execution\nPresent findings and recommendations clearly to stakeholders, including senior leadership, using strong data storytelling\nBuild and run media effectiveness analyses by leveraging performance data, incrementality/lift tests etc. - building towards attribution modelling and mix modelling (MMM), working directly with partner platforms and/or external vendors where applicable.\nData Quality and Governance\nDefine and document media metrics & KPI definitions to ensure consistency across teams\nBuild & implement a global campaign naming convention and drive the compliance of all media buys to allow generation of detailed media insights, informing future media strategy and performance\nAudit and validate tagging and tracking setups (e.g. GA4, Google Tag Manager, platform pixels, UTM tracking), identifying gaps and working with media team and markets/agencies to resolve them\nWork hand-in-hand with Technology Data team to build & maintain clean, reliable media data sets that support consistent, accurate & automated reporting and future attribution/mix modelling\nEnsure analysis and data handling comply with privacy regulations (e.g. GDPR) and consent requirements\nAI-Enabled Workflows\nLeverage and integrate AI to enable near real-time learnings/optimization - from data collection, to data validation (QA), to dashboard reporting & visualization with partially/fully automated workflows - covering media and digital KPIs crossed with business indicators, in close collaboration with Technology team\nProactively identify opportunities for AI to improve analytical methods, tools, and processes, where they add value\nRequirements\n6 - 8 years of relevant hands-on experience in media/digital analytics, with a proven track record of executing analysis end-to-end whether on client side (CPG/FMCG, beauty, DTC) or agency side\nBachelor’s or Master’s degree in Media, Marketing or relevant field of study\nExpert-level hands-on experience with digital media platform reporting tools and APIs (Meta Ads Manager, TikTok Business Suite, Google Ads/DV360…)\nDirect experience analysing paid media performance across multiple channels (social, search, programmatic display/video, affiliates) and platforms (Meta, TikTok, Google Search, YouTube, DV360…)\nDemonstrated experience informing media optimisation decisions through data, working closely with global/local media teams, agencies and broader marketing teams\nStrong understanding of media and digital KPIs across the funnel\nWorking knowledge of attribution approaches (incrementality, multi-touchpoint, MMM…)\nStrong data storytelling skills, with the ability to turn complex analysis into clear, actionable recommendations for non-technical and senior audiences\nCommercial mindset, connecting media and digital performance to business outcomes (brand, sales…)\nHighly self-directed and comfortable owning projects independently from problem definition to delivery\nStrong attention to detail and a rigorous approach to data accuracy\nAbility to manage multiple stakeholders and competing priorities in a fast-paced environment\nCuriosity and a proactive approach to staying current with changes in the media and measurement landscape\nFamiliarity with and experience working with Tech teams on BI tools (Power BI, Looker, Tableau); as well as web analytics platforms (GA4, GTM, platform pixels…). Experience applying AI to streamline/automate reporting/analytical workflows highly preferred.\nBenefits\nMonthly “Self Love Days” - at company discretion\nPremium Medical/Dental/Vision coverage for employee plus dependents\nMonthly coaching sessions with our in-house Success Coach\nEmployee discounts on all Huda Beauty products\nQuarterly product gifting\nHuda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. 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