PR & Influencer Marketing Manager, Americas

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The PR & Influencer Marketing Manager will develop, implement and manage influencer strategies to increase brand awareness and engagement in the Americas region with an emphasis on Latin America for Huda Beauty. This role will help scale creator communities, strengthen influencer relationships, support launch and seeding programs, and ensure operational excellence across the region. The Manager will drive relationship building, list development, cultural insights, and influencer outreach while working cross-functionally to ensure cohesive brand storytelling. This role will be reported to the Senior PR & Influencer Marketing Manager.

Essential Duties and Responsibilities:

• Develop and implement influencer and PR strategies across the Americas, with a focus on expanding brand presence and cultural relevance within Spanish-speaking Latin America.
• Build and maintain creator and MUA relationships throughout the region, identifying and nurturing talent across micro, mid-tier, macro, and VIP levels, while contributing to regional community growth and new demographic expansion.
• Manage daily communication with influencers and talent managers across all Americas markets, ensuring consistent relationship management and high-touch support.
• Support launch storytelling and brand messaging for the Americas, contributing insights that reflect both U.S. and Latin America cultural moments and ensuring alignment with Global brand direction.
• Lead Latin American focused outreach, list building, and event invite strategy, while supporting broader Americas invite lists, seeding efforts, and creator selection as needed.
• Assist with Americas-wide influencer sourcing, including identifying emerging creators, vetting talent for brand values, and submitting new prospects for consideration.
• Manage the Social PR inbox and shared Agency inbox, ensuring high-quality communication across all regions.
• Support influencer mailshots and seeding operations across the Americas.
• Support quarterly influencer list audits, helping maintain accurate creator information and ensuring all markets reflect strategic priorities and brand safety standards.
• Monitor influencer activity and track content performance across the region, with a deeper focus on Latin American insights, reporting trends, and contributing to monthly dashboards.
• Collaborate cross-functionally with Americas and Global teams, ensuring regional needs are incorporated into launch planning, seeding strategy, and campaign execution.
• Stay on top of social, cultural, and influencer trends across the Americas, identifying opportunities in both the U.S. and Latin America to grow brand visibility and relevance.

Requirements

• Bachelor’s degree
• Fluent in Spanish (written and spoken). Portuguese is a plus
• 4+ years of experience in influencer marketing, PR or a related field
• Strong understanding of the creator landscape and cultural nuances in Spanish-speaking Latin America
• Experience working with influencers across different levels, from micro to VIP
• Comfortable managing multiple projects at once and shifting priorities as needed
• Clear communication skills and a good eye for detail
• Organized, reliable and able to take ownership without needing heavy oversight
• Passionate about beauty and tuned into social media and creator trends
• Thrives in a fast-paced, entrepreneurial environment
• Familiarity with platforms like Traackr and Creator IQ is helpful
• Brings a can-do attitude and isn’t afraid to jump in wherever needed. No task is too small.

Benefits

• Monthly “Self-Love Days” - at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting

The pay range for this role is $100k-$120k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.