Senior Manager, Social Media Analytics

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit; this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact. This role combines deep analytical expertise with a strong understanding of social trends, platform algorithms, and organic social content performance. You will manage a team of analysts and collaborate cross-functionally with Social Strategy, Paid Media, Creative, Influencer, and Brand Marketing teams to influence decision-making and shape content strategy through data.

Essential Duties and Responsibilities:

Analytics Strategy & Leadership

• Lead the development and execution of the social analytics roadmap.
• Manage and mentor a team of analysts, fostering a culture of data-driven decision-making.
• Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.

Data Analysis and Reporting

• Analyze organic social content performance and identify what worked, why it worked, and what should happen next.
• Oversee the creation of dashboards and reports that consolidate data from multiple social media platforms and tools.
• Deliver recurring (weekly, monthly, campaign-based) performance reports with actionable insights.
• Translate data into strategic recommendations that influence content, media, and brand decisions.

Social Listening and Competitive Intelligence

• Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.
• Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.
• Conduct benchmark analysis against competitors and industry leaders.

Campaign Evaluation

• Measure the performance of launches, always-on content, creator content, UGC, and trend-led activity.
• Define success metrics in partnership with social and paid teams.
• Evaluate campaign effectiveness and recommend optimizations to improve ROI.
• Integrate organic and paid performance data for unified measurement.

Audience Insights

• Develop audience profiles using behavioral, demographic, and psychographic data.
• Identify new segments and opportunities for targeted engagement.
• Provide insights to inform influencer strategy, creative direction, and platform prioritization.

Cross-Functional Collaboration

• Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions.
• Collaborate with Brand, Creative, E-commerce, and PR to ensure alignment on KPIs and reporting.
• Champion a data-first culture across the marketing and social ecosystem.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.
• Proven track record leading social analytics functions, translating complex data into actionable strategy, with 8+ years in social media analytics and at least 2 years in a leadership role.
• Proven experience analysing organic social media performance across platforms such as Instagram, TikTok, YouTube, Facebook, Snapchat, Pinterest, and LinkedIn.
• Proficiency in analytics and reporting platforms including Sprinklr and Power BI.
• Experience using social media reporting, analytics, or listening tools such as Sprinklr, Dash Hudson, Brandwatch, Talkwalker, Emplifi, or similar.
• Strong understanding of social KPIs including reach, impressions, views, watch time, retention, saves, shares, engagement rate, follower growth, sentiment, and share of voice.
• Advanced Excel and data visualization skills.
• Proven ability to turn social performance data into practical content and creative recommendations.
• Excellent analytical, presentation, and communication skills.
• Proven ability to translate complex data into clear, actionable insights.
• Experience working in a fast-paced, cross-functional environment.

Benefits

• Monthly “Self Love Days” - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.