{"id":3987583,"url":"https://alion.io/job/hungryroot-senior-manager-crm","title":"Senior Manager, CRM","company":{"id":680037,"name":"Hungryroot","domain":"hungryroot.com","url":"https://alion.io/company/hungryroot","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Administrative","role_family":"Administrative","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":124000,"max":152000,"currency":"USD","period":"year","gross":null,"usd_annual":152000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Looker","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-09T22:04:01Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T22:12:53Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Us\nHungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We act as your personal assistant for healthy living-getting to know your goals, lifestyle, and budget, and recommending and delivering healthy groceries, easy recipes, and essential supplements for you and your family.\nIt’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. We believe food is the foundation of health, convenience should not mean compromise, and that everyone is unique in how they eat and live. That’s why we’re building a future in which healthy living is both easy and enjoyable.\nHungryroot is a distributed team of top talent across 28+ U.S. states. While we have a headquarters in New York City, our remote-first culture emphasizes collaboration, team-building, and flexibility. Expect regular virtual team events, strong ownership and accountability, and an annual company retreat.\nAbout the Role\nHungryroot is looking for a Senior Manager, CRM to join our Marketing team and own how we talk to our customers across email, SMS/RCS, push and other lifecycle channels. This person will lead the strategy and day-to-day execution of our CRM program, turning new customers into loyal, long-term members through timely and personalized communication. We're looking for a hands-on Braze expert who runs CRM as a testing discipline and understands the data behind every message.\nThe Senior Manager, CRM will be accountable for customer engagement, conversion and retention metrics driven by CRM, and for the quality of the customer experience those communications create. They will report into Marketing leadership and work closely with the Creative & Content team, Performance Marketing, Product, Data Science, and Operations (culinary, delivery) and Customer Care.\nResponsibilities\nDevelop and lead the CRM strategy and roadmap across the full customer lifecycle: onboarding, activation, retention, reactivation and win-back.\nOwn our lifecycle, triggered, promotional and ad hoc communications in email, SMS and other notifications, including new feature announcements, campaigns, and account-based emails.\nPartner with Data Science and Product to build segmentation and personalization that makes each message more relevant to the individual customer's preferences, behavior and order history.\nRun a rigorous testing program (subject lines, content, offers, timing, flows), and turn the learnings into decisions and documented best practices.\nWork with Creative & Content to deliver on-brand, customer-first messaging and design, and with Operations and Customer Care to align communications on delivery, shipping and service moments.\nAct as the customer advocate in cross-functional work with Digital, Product and Operations teams.\nManage, coach and develop a team of CRM marketers, and direct freelance or agency partners as needed.\nOwn deliverability, list health and compliance (CAN-SPAM, TCPA, CCPA) across email and SMS.\nTrack and report on CRM performance and retention/loyalty KPIs, including engagement, conversion, retention and revenue impact, and share insights with leadership.\nOwn the data that powers CRM: partner with Data Science and Engineering on the pipelines that feed Braze (events, attributes, catalogs) and on getting engagement data back into the warehouse for reporting.\nBe our in-house Braze expert: own Canvas architecture, and continuously evaluate and improve our CRM tooling, automation workflows and team processes.\nQualifications\n6-10 years of experience in CRM, lifecycle, service, account management, sales or email marketing\nA track record of growing engagement, retention and revenue through lifecycle programs, at direct-to-consumer (DTC) brands, ideally subscription or recurring-revenue businesses.\nExtensive hands-on experience with Braze (required), including Canvas Flow, segmentation, Liquid personalization, Connected Content and Currents.\nStrong analytical skills and a results orientation: deep experience designing and analyzing experiments (A/B, multivariate, holdout and incrementality tests), and comfortable with attribution and customer data. Looker, and SQL is strongly preferred.\nExperience with the data pipelines that feed a CRM platform: event and attribute schemas, warehouse-to-Braze syncs, and exporting engagement data back out for analysis.\nStrong project management and cross-functional collaboration skills.\nNice To Have\nExperience building segmentation and personalization strategies with data and product teams.\nExperience at a startup or a high growth company is a plus, especially within the food and e-commerce space\nPerks & Benefits \nEquity \nUnlimited vacation policy\nUniversal paid parental leave\nMonthly Hungryroot credit for delicious, healthy groceries\nComprehensive health, vision, dental, and life insurance\n401k with Company Match\nA work from home stipend to support your initial home-office setup\nExpected Pay Range:\n$124,000 - $152,000\nOur mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of race, religion, ethnicity, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability.","description_format":"text","description_chars":5426,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Online Groceries","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-11-09T22:12:53Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-11-09T07:32:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":33,"reasons":["conf:2","win:early"],"computed_at":"2026-11-10T00:25:23Z"},"pay":{"stated_usd_annual":152000,"is_top_pay":true},"html_url":"https://alion.io/job/hungryroot-senior-manager-crm","json_url":"https://alion.io/job/hungryroot-senior-manager-crm.json","meta":{"generated_at":"2026-11-10T00:25:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":893,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":680037},"rest":"https://alion.io/mcp/rest/get_company?id=680037"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhungryroot-senior-manager-crm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhungryroot-senior-manager-crm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhungryroot-senior-manager-crm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hungryroot-senior-manager-crm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhungryroot-senior-manager-crm"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3987583}},{"tool":"search_jobs","arguments":{"company":"hungryroot.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3987583},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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