{"id":1148844,"url":"https://alion.io/job/husqvarna-group-master-thesis-within-after-sales","title":"Master Thesis within After Sales","company":{"id":176550,"name":"Husqvarna Group","domain":"husqvarnagroup.com","url":"https://alion.io/company/husqvarna-group","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":29,"ghost_share":0,"stale_share":0.69,"repost_share":0,"time_to_fill_p50_days":36,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Early Careers","role_family":"Early Careers","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Stockholm, Sweden","Sweden"],"countries":["SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T16:47:23Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T12:56:57Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Last date to apply:\n14 October 2026Accelerating customer adoption of service-based offerings\nFounded in 1689, Husqvarna combines centuries of experience with the curiosity to keep moving forward. Today, Husqvarna Construction develops equipment, diamond tools, services and digital solutions that help professionals shape tomorrow’s built environment. As we continue to strengthen our position in the light construction industry, we are accelerating our focus on the aftermarket, creating new opportunities through services, connectivity, refurbishment and circular business models that deliver value throughout the entire customer lifecycle.\nThesis work objective\nThis thesis investigates how customers evaluate leasing and service-based offerings, why adoption differs between markets and segments, and how value propositions can be designed to make the benefits clearer. The focus can include customer decision-making, adoption barriers, offer packaging, pricing logic and sales communication.\nPotential research questions\nWhich factors influence customer adoption of leasing and service contracts, and how should Husqvarna Construction adapt its value propositions and offering design accordingly? \nWhy do some customers prefer ownership while others choose service-based models? \nWhich perceived benefits, risks, and barriers influence customer adoption? \nHow should leasing and service offerings be packaged to increase adoption? \nRelevant background/Preferred Master Programs\nWe are looking for MSc students within Industrial Engineering & Management, Marketing, Strategy, Business Development or similar. You should be interested in customer behaviour, value communication and commercial business development in a B2B environment.\nYou will work with a live commercial challenge where customer insight, offer design and sales execution meet. Your thesis can help shape how professional construction customers understand and adopt new service-based business models.\nThesis Level: Master (30 ECTS points)\nStarting date: January 2027\nNumber of students: 2 students\nLast application date: 15 Nov 2026\nLocation: Husqvarna Construction, Jonsered or Stockholm, Sweden\nContact: Jonathan Kvist, Product Manager Services ","description_format":"text","description_chars":2251,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Sweden","iso":"SE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Capital Markets","Investment Banking"],"lifecycle":[{"event":"open","at":"2026-09-23T16:47:23Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":36,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/husqvarna-group-master-thesis-within-after-sales","json_url":"https://alion.io/job/husqvarna-group-master-thesis-within-after-sales.json","meta":{"generated_at":"2026-09-24T13:57:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}